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Marketing Perspectives

Marketing Perspectives PDF Author: Andrew MacLaren
Publisher: Goodfellow Publishers Ltd
ISBN: 191139620X
Category : Business & Economics
Languages : en
Pages : 246

Book Description
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.