Author: Ann CorroPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 862
Book Description
Marketing in Greece
Author: Ann CorroMarketing in Greece
Author: John L. PriamouPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 24
Book Description
Strategic Innovative Marketing and Tourism
Author: Androniki KavouraPublisher: Springer Nature
ISBN: 3030361268
Category : Business & Economics
Languages : en
Pages : 1074
Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Business and Management Practices in Greece
Author: R. ProuskaPublisher: Springer
ISBN: 0230306535
Category : Business & Economics
Languages : en
Pages : 338
Book Description
A comprehensive picture of the Greek business system and management practices placed in a comparative context. The editors bring together knowledge from contemporary research in a comprehensive, analytical and comparative way that enables readers to see the Greek system in a holistic way.
Marketing in Greece
Author: Ann CorroGreece: Doing Business for Everyone Guide - Practical Information and Contacts
Author: IBP USAPublisher: Lulu.com
ISBN: 1438772203
Category :
Languages : en
Pages : 282
Book Description
Culture and Tourism in a Smart, Globalized, and Sustainable World
Author: Vicky KatsoniPublisher: Springer Nature
ISBN: 3030724697
Category : Business & Economics
Languages : en
Pages : 771
Book Description
This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this critical area. In addition to the knowledge economy and the concept of smart destinations, the book addresses new modes of tourism management and development, as well as emerging technologies, including location-based services, the Internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.
Handbook of Research on Future Policies and Strategies for Nation Branding
Author: Pistikou, VictoriaPublisher: IGI Global
ISBN: 1799875350
Category : Business & Economics
Languages : en
Pages : 383
Book Description
By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.
Strategic Innovative Marketing and Tourism
Author: Androniki KavouraPublisher:
ISBN: 9783030124557
Category : Marketing
Languages : en
Pages : 1330
Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
The Market for U.S. Feed Grains, Oilmeal, and Vegetable Oils in Greece
Author: Henry A. BaehrPublisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 30
Book Description