Author: Joanna Kinsey
Publisher: Palgrave
ISBN: 9780333421161
Category : Business & Economics
Languages : en
Pages : 374
Book Description
Marketing Practices in Developing Economy
Author: Ruby Roy Dholakia
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120337824
Category : Business & Economics
Languages : en
Pages : 316
Book Description
This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120337824
Category : Business & Economics
Languages : en
Pages : 316
Book Description
This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.
Marketing in Developing Countries (RLE Marketing)
Author: G. S. Kindra
Publisher: Routledge
ISBN: 131764669X
Category : Business & Economics
Languages : en
Pages : 245
Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Publisher: Routledge
ISBN: 131764669X
Category : Business & Economics
Languages : en
Pages : 245
Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
The Marketing Challenge
Author: Martin Kriesberg
Publisher:
ISBN:
Category : Developing countries
Languages : en
Pages : 108
Book Description
Publisher:
ISBN:
Category : Developing countries
Languages : en
Pages : 108
Book Description
Marketing in Developing Countries
Author: Joanna Kinsey
Publisher: Palgrave
ISBN: 9780333421161
Category : Business & Economics
Languages : en
Pages : 374
Book Description
Publisher: Palgrave
ISBN: 9780333421161
Category : Business & Economics
Languages : en
Pages : 374
Book Description
Aspects of the Marketing Environment in Developing Countries
Author: Alice Patricia Van der Reis
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 184
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 184
Book Description
Marketing Research in the Developing Countries
Author: John Z. Kracmar
Publisher: Greenwood
ISBN:
Category : Marketing research
Languages : en
Pages : 346
Book Description
Publisher: Greenwood
ISBN:
Category : Marketing research
Languages : en
Pages : 346
Book Description
Marketing in Developing Countries
Author: Gurprit S. Kindra
Publisher:
ISBN: 9781315761992
Category :
Languages : en
Pages : 259
Book Description
Publisher:
ISBN: 9781315761992
Category :
Languages : en
Pages : 259
Book Description
Marketing Improvement in the Developing World
Author: John Cave Abbott
Publisher: Food & Agriculture Org.
ISBN: 9789251014271
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Publisher: Food & Agriculture Org.
ISBN: 9789251014271
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Marketing in Developing Nations
Author: Ayodele C. Oniku
Publisher: Taylor & Francis
ISBN: 1040157351
Category : Business & Economics
Languages : en
Pages : 145
Book Description
The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in the region. It is therefore imperative for the academic and global business communities to have an accurate picture of the peculiarities of marketing practices, developments and consumer experiences in these developing markets. This book presents contemporary cases across Africa, Asia and the Middle East to aid the global understanding of both market and consumer behaviours across the regions and equally provide robust knowledge to approach the markets with strategic responses. A unique characteristic of the African economy and the other regional markets like Middle East and Asia is that they might have one global business outlook for non-citizens and non-residents, but the internal structure and market behaviours quite reveal that they are different and diverse in terms of culture, socialisation, religion, technology assimilation, economic capacity etc., which invariably affect market behaviours, buying decisions and consumer behavioural patterns and decisions in each market. This edited collection will bring together a comprehensive assembly of cases considering these diverse characteristics to provide foresight for marketing strategy, policy and decision-making. Marketing in Developing Nations will aid researchers and upper-level students looking to further understand the specifics of marketing in these regions while also offering real-life examples to stimulate further research and insight for global business.
Publisher: Taylor & Francis
ISBN: 1040157351
Category : Business & Economics
Languages : en
Pages : 145
Book Description
The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in the region. It is therefore imperative for the academic and global business communities to have an accurate picture of the peculiarities of marketing practices, developments and consumer experiences in these developing markets. This book presents contemporary cases across Africa, Asia and the Middle East to aid the global understanding of both market and consumer behaviours across the regions and equally provide robust knowledge to approach the markets with strategic responses. A unique characteristic of the African economy and the other regional markets like Middle East and Asia is that they might have one global business outlook for non-citizens and non-residents, but the internal structure and market behaviours quite reveal that they are different and diverse in terms of culture, socialisation, religion, technology assimilation, economic capacity etc., which invariably affect market behaviours, buying decisions and consumer behavioural patterns and decisions in each market. This edited collection will bring together a comprehensive assembly of cases considering these diverse characteristics to provide foresight for marketing strategy, policy and decision-making. Marketing in Developing Nations will aid researchers and upper-level students looking to further understand the specifics of marketing in these regions while also offering real-life examples to stimulate further research and insight for global business.
Tourism Marketing for Developing Countries
Author: Eli Avraham
Publisher: Springer
ISBN: 1137342153
Category : Business & Economics
Languages : en
Pages : 199
Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Publisher: Springer
ISBN: 1137342153
Category : Business & Economics
Languages : en
Pages : 199
Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .