Marketing: Guía para principiantes - Hacer dinero con tu pequeña empresa en las redes sociales PDF Download

Author: Alex Nkenchor Uwajeh
Publisher: Babelcube Inc.
ISBN: 1507155050
Category : Business & Economics
Languages : es
Pages : 59

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Book Description
Las redes sociales ofrecen gran variedad de posibilidades para pequeñas empresas. No solo son una forma barata de dar a conocer tu marca y tus productos, sino que son también una vía excelente para atraer nuevos clientes. La clave del éxito está en entender las diferentes formas de beneficiarte de cada red social.

Author: Zura Kakushadze
Publisher: Springer
ISBN: 3030027929
Category : Business & Economics
Languages : en
Pages : 480

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Book Description
The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.

Author: Greg Wilson
Publisher: CRC Press
ISBN: 1000728153
Category : Computers
Languages : en
Pages : 229

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Book Description
Hundreds of grassroots groups have sprung up around the world to teach programming, web design, robotics, and other skills outside traditional classrooms. These groups exist so that people don't have to learn these things on their own, but ironically, their founders and instructors are often teaching themselves how to teach. There's a better way. This book presents evidence-based practices that will help you create and deliver lessons that work and build a teaching community around them. Topics include the differences between different kinds of learners, diagnosing and correcting misunderstandings, teaching as a performance art, what motivates and demotivates adult learners, how to be a good ally, fostering a healthy community, getting the word out, and building alliances with like-minded groups. The book includes over a hundred exercises that can be done individually or in groups, over 350 references, and a glossary to help you navigate educational jargon.

Author: Jon Law
Publisher:
ISBN: 9781088075234
Category :
Languages : es
Pages : 0

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Book Description
¿Está buscando hacer crecer su pequeña empresa? Si es así, nunca ha habido un mejor momento para hacerlo. Las redes sociales han irrumpido en la escena global como el medio dominante de conexión y colaboración. Si bien han surgido nuevos desafíos, las pequeñas empresas tienen más oportunidades que nunca de explotar en un panorama competitivo habilitado por el marketing en redes sociales y el espacio más amplio del marketing digital. La mayoría de los libros de marketing en redes sociales predican estrategias obsoletas que se detienen en los anuncios de Facebook y consejos sobre el crecimiento de las redes sociales que se reducen a "ser uno mismo". Decidí crear una guía actualizada que le muestre exactamente cómo navegar por el espacio del marketing en redes sociales a través de las experiencias que he tenido en la construcción de la influencia social y la rentabilidad de docenas de pequeñas empresas. Me concentro en 3 aspectos clave del marketing en redes sociales: Cómo establecer una estrategia digital y presencia social En la primera parte del libro, te muestro exactamente cómo encontrar y llegar a tu público objetivo. Existen muchas plataformas sociales, como Facebook, Instagram, Youtube, TikTok, LinkedIn, etc. Cada plataforma tiene sus propias fortalezas y debilidades: elegir las correctas para enfocarse es esencial para que pueda identificar y conectarse rápidamente con su público objetivo. Cómo construir una audiencia Una vez que haya descubierto dónde encontrar a su audiencia y haya establecido una estrategia digital y social óptima, es importante retenerlos mediante la creación constante de contenido valioso. Esto lleva mucho tiempo, por lo que exploraremos cómo automatizar el proceso y subcontratar la creación de contenido. Esto liberará tiempo para que pueda trabajar en su negocio, no en su negocio. Cómo anunciar y optimizar Una vez que haya encontrado a su audiencia y haya publicado un gran contenido, es hora de ganar algo de dinero. No hay manera más fácil de hacer crecer y escalar un negocio que los anuncios en las redes sociales. El marketing en redes sociales es de pago para ganar, y te mostraré cómo ganar. En resumen, Social Media Marketing for Small Businesses presenta un camino probado hacia el éxito medible para el espíritu empresarial y los dueños de negocios. El mundo se ha vuelto digital: ¿sucumbirá a la entropía, la confusión y la competencia, o aprovechará ese hecho para construir un negocio más fuerte? ? Entonces, si está listo para llevar su negocio al siguiente nivel, desplácese hacia arriba y presione el botón AGREGAR AL CARRITO.

Author: Yihui Xie
Publisher: CRC Press
ISBN: 1351792601
Category : Mathematics
Languages : en
Pages : 140

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Book Description
bookdown: Authoring Books and Technical Documents with R Markdown presents a much easier way to write books and technical publications than traditional tools such as LaTeX and Word. The bookdown package inherits the simplicity of syntax and flexibility for data analysis from R Markdown, and extends R Markdown for technical writing, so that you can make better use of document elements such as figures, tables, equations, theorems, citations, and references. Similar to LaTeX, you can number and cross-reference these elements with bookdown. Your document can even include live examples so readers can interact with them while reading the book. The book can be rendered to multiple output formats, including LaTeX/PDF, HTML, EPUB, and Word, thus making it easy to put your documents online. The style and theme of these output formats can be customized. We used books and R primarily for examples in this book, but bookdown is not only for books or R. Most features introduced in this book also apply to other types of publications: journal papers, reports, dissertations, course handouts, study notes, and even novels. You do not have to use R, either. Other choices of computing languages include Python, C, C++, SQL, Bash, Stan, JavaScript, and so on, although R is best supported. You can also leave out computing, for example, to write a fiction. This book itself is an example of publishing with bookdown and R Markdown, and its source is fully available on GitHub.

Author: Richard Bayan
Publisher: McGraw-Hill Companies
ISBN: 9780809247998
Category : Business & Economics
Languages : en
Pages : 140

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Book Description
"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

Author: United States. Bureau of Labor Statistics
Publisher:
ISBN:
Category : Labor supply
Languages : en
Pages : 126

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Author:
Publisher:
ISBN: 9780933685123
Category : Self-Help
Languages : en
Pages : 296

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Author: Gustavo Lins Ribeiro
Publisher: Routledge
ISBN: 1000184498
Category : Social Science
Languages : en
Pages : 352

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Book Description
Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

Author: Barbara Oakley PhD
Publisher: St. Martin's Essentials
ISBN: 1250799384
Category : Education
Languages : en
Pages : 128

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Book Description
A book for learners of all ages containing the best and most updated advice on learning from neuroscience and cognitive psychology. Do you spend too much time learning with disappointing results? Do you find it difficult to remember what you read? Do you put off studying because it’s boring and you’re easily distracted? This book is for you. Dr. Barbara Oakley and Olav Schewe have both struggled in the past with their learning. But they have found techniques to help them master any material. Building on insights from neuroscience and cognitive psychology, they give you a crash course to improve your ability to learn, no matter what the subject is. Through their decades of writing, teaching, and research on learning, the authors have developed deep connections with experts from a vast array of disciplines. And it’s all honed with feedback from thousands of students who have themselves gone through the trenches of learning. Successful learners gradually add tools and techniques to their mental toolbox, and they think critically about their learning to determine when and how to best use their mental tools. That allows these learners to make the best use of their brains, whether those brains seem “naturally” geared toward learning or not. This book will teach you how you can do the same.