Marketing for CPAs, Accountants, and Tax Professionals PDF Download

Author: William J. Winston
Publisher: Psychology Press
ISBN: 9781560248729
Category : Business & Economics
Languages : en
Pages : 416

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Book Description
The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms The Changing Face of Accounting Advertising Marketing Tools and Strategies Marketing Financial Planning Services: Highlights of a Survey of CPAs Strategic Marketing Planning for the Development of the Small Accounting Practice A Complete Positioning Strategy for the Professional Services Firm Practical Approaches for Evaluating the Quality of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)

Author: Troy Waugh
Publisher: John Wiley & Sons
ISBN: 0471654752
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!

Author: Mike Michalowicz
Publisher: Penguin
ISBN: 073521414X
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Author: Anne Baber
Publisher: AMACOM
ISBN: 0814434975
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
Unveiling eight indispensable competencies for the new Network-Oriented Workforce, Strategic Connections provides practical advice anyone can use for building better, more productive business relationships. Smartphones, social media, and the Internet can only get a professional so far. At some point, the success of an organization will depend on face-to-face relationships, which means the isolated employees trying to do everything virtually will at some point have to fall back on the tried-and-true, essential skill of relationship building if they are going to survive in today’s increasingly collaborative workforce. You will discover how to: Commit to a positive, proactive networking mindset Earn trust Boost their social acumen and increase their likeability Master conversational skills and deepen interactions Employ storytelling to make communications memorable Businesses don’t have to look very far to find employees with a strong presence in the different social networks. If you want to stand out and make yourself invaluable to your organization, focus on making your presence known in the company’s physical networks.

Author: Hitendra Patil
Publisher: CPA Trendlines
ISBN: 9781735412313
Category :
Languages : en
Pages :

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Author: Paul W. Farris
Publisher: Pearson Education
ISBN: 0137058292
Category : Business & Economics
Languages : en
Pages : 431

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Book Description
"In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make."--Publisher description.

Author: Edward Mendlowitz Cpa
Publisher:
ISBN: 9780991266203
Category : Business & Economics
Languages : en
Pages : 154

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Book Description
Reviewing tax returns is a key part of tax preparation. It also is an area vulnerable to major bottlenecks and backlogs. Part of the problem is that there is no information or training specifically for reviewers... until now. Inevitably, firms have more preparers than reviewers. The latter are highly skilled professionals who are more difficult to train or find. Therefore, you must consider ways to reduce review time, even at the expense of adding preparer time. This book discusses methods to reduce review time, establishes who should do the review, distinguishes between content and issues reviews, identifies specific items for the reviewers to check, and offers administrative procedures to facilitate the review process. Reviewers are not born complete and ready to go, they are developed. The problem with many firms is that they take a reasonably good tax return preparer, with above average tax knowledge and they make them a reviewer, either on purpose or by default. In many firms a partner doubles as a reviewer. In some cases this partner does not even have reasonable tax knowledge, but they do the job because it needs to get done. This is not acceptable and does not assure a good product. There is a need and hunger for information on how to more effectively review returns, and this book is the response. Read the book, reread sections, use it as a reference source. Make your review process more effective. - from the Introduction

Author: Edward Mendlowitz
Publisher: CPA Trendlines
ISBN: 9780989819190
Category :
Languages : en
Pages :

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Author: Barry Crockford
Publisher:
ISBN: 9781740094245
Category : Accounting
Languages : en
Pages : 0

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Book Description
Written in an easy to read style, this book uniquely combines theory and practice to clearly explain the fundamental marketing concepts for non-marketing students. Each chapter offers exceptional learning elements and activities to help students develop their understanding of this interesting and challenging discipline.

Author: Jody Padar Cpa
Publisher: CPA Trendlines
ISBN: 9780991266296
Category :
Languages : en
Pages : 184

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Book Description
*** Save! Get "The Radical CPA" direct from the publisher at https: //store.cpatrendlines.com/shop/radical/ ***** --------------- There are four characteristics of a "radical" CPA: -- 1. Their approach to technology. -- 2. Their use of social media. -- 3. Their understanding the relationship between pricing and value. -- 4. And their conviction that customer experience must drive a firm's internal processes. They Call Them The 'Radical' Practitioners There's an uprising of innovative CPAs in the accounting profession. This group created a new support community that is no longer driven by the establishment. The establishment can't control the conversation. In fact, they almost missed it. Now they endorse and support us. But it didn't begin with them. When Jody Padar first started doing this, she wasn't aware of anyone doing what she was doing. Then she went to Twitter. That's where she really met her peers. They were learning from each other from day one and that same community of support is still happening today. A "radical" practitioner is a person that calls upon himself and others to redefine their firms and their lives by moving away from the traditional firm business model. The term radical applies because what they are doing to their firms and indirectly to the profession is fundamental to its core. It's abrupt, disruptive, unexpected, and far reaching. They are shaking up the status quo. They are changing because their customers and the world are changing around us all. Some might also perceive radical to be a negative term. It's not. The movement is more likely following the happy expression, "that's radical, dude." Everyone can learn and join the movement. The Radical CPA Community Is Here To Help You Be Radical, Too The best part about these radical professionals is that we believe in abundance. We promote and celebrate a new way of doing business and encourage the rest of the profession to move forward and change as a whole. *** Save! Buy direct from the publisher at https: //store.cpatrendlines.com/shop/radical/ ***** ---------------------