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Author: Alexandra da Costa Publisher: Oxford University Press, USA ISBN: 0198847580 Category : Literary Criticism Languages : en Pages : 289
Book Description
Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Author: Alexandra da Costa Publisher: Oxford University Press, USA ISBN: 0198847580 Category : Literary Criticism Languages : en Pages : 289
Book Description
Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Author: Alexandra da Costa Publisher: Oxford University Press ISBN: 0192586858 Category : Literary Criticism Languages : en Pages : 289
Book Description
The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science - but also that combines these subjects productively. It offers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; the literature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism. Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman—as most did—that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements; and household advice. Through close analysis of paratexts—including title-pages, prefaces, tables of contents, envoys, colophons, and images—the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing of printed texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.
Author: Anna Dlabačová Publisher: BRILL ISBN: 9004520155 Category : Literary Criticism Languages : en Pages : 432
Book Description
'The Open Access publishing costs of this volume were covered by the Dutch Research Council (NWO), Veni-project “Leaving a Lasting Impression. The Impact of Incunabula on Late Medieval Spirituality, Religious Practice and Visual Culture in the Low Countries” (grant number 275-30-036).' This volume explores various approaches to study vernacular books and reading practices across Europe in the 15th-16th centuries. Through a shared focus on the material book as an interface between producers and users, the contributors investigate how book producers conceived of their target audiences and how these vernacular books were designed and used. Three sections highlight connections between vernacularity and materiality from distinct perspectives: real and imagined readers, mobility of texts and images, and intermediality. The volume brings contributions on different regions, languages, and book types into dialogue. Contributors include Heather Bamford, Tillmann Taape, Stefan Matter, Suzan Folkerts, Karolina Mroziewicz, Martha W. Driver, Alexa Sand, Elisabeth de Bruijn, Katell Lavéant, Margriet Hoogvliet, and Walter S. Melion.
Author: Mimi Ensley Publisher: Manchester University Press ISBN: 1526157888 Category : Literary Criticism Languages : en Pages : 279
Book Description
Medieval romances were widely condemned by early modern thinkers: the genre of questing knights and marvellous adventure was decried as bloody, bawdy and superstitious. Despite such proclamations, though, the Middle English romance genre remained popular across the early modern period. Difficult pasts examines the reception of Middle English romances after the Protestant Reformation in England, arguing that the genre’s popularity rested not in its violent or superstitious qualities, but in its multivocality. Incorporating insights from book history, reception history and cultural memory studies, Ensley argues that the medieval romance book became a flexible site of memory with which early modern readers could both connect with and distance themselves from the recent ‘difficult past’, a past that invited controversy and encouraged divided perspectives. Central characters in this study range from canonical authors like Geoffrey Chaucer and Edmund Spenser to less studied figures, such as printer William Copland, Elizabethan scribe Edward Banister and seventeenth-century poet and romance enthusiast, John Lane. In uniting a wide range of romance readers’ perspectives, the book complicates clear ruptures between manuscript and print, Catholic and Protestant, or medieval and Renaissance. Difficult pasts reveals how the romance book offers a new way to understand the simultaneous change and continuity that defines post-Reformation England.
Author: Arthur der Weduwen Publisher: BRILL ISBN: 9004515305 Category : History Languages : en Pages : 348
Book Description
This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.
Author: Rita Copeland Publisher: Oxford University Press ISBN: 0192659758 Category : Literary Criticism Languages : en Pages : 432
Book Description
Rhetoric is an engine of social discourse and the art charged with generating and swaying emotion. The history of rhetoric provides a continuous structure by which we can measure how emotions were understood, articulated, and mobilized under various historical circumstances and social contracts. This book is about how rhetoric in the West, from Late Antiquity to the later Middle Ages, represented the role of emotion in shaping persuasions. It is the first book-length study of medieval rhetoric and the emotions, coloring that rhetorical history between about 600 CE and the cusp of early modernity. Rhetoric in the Middle Ages, as in other periods, constituted the gateway training for anyone engaged in emotionally persuasive writing. Medieval rhetorical thought on emotion has multiple strands of influence and sedimentations of practice. The earliest and most persistent tradition treated emotional persuasion as a property of surface stylistic effect, which can be seen in the medieval rhetorics of poetry and prose, and in literary production. But the impact of Aristotelian rhetoric, which reached the Latin West in the thirteenth century, gave emotional persuasion a core role in reasoning, incorporating it into the key device of proof, the enthymeme. In Aristotle, medieval teachers and writers found a new rhetorical language to explain the social and psychological factors that affect an audience. With Aristotelian rhetoric, the emotions became political. The impact of Aristotle's rhetorical approach to emotions was to be felt in medieval political treatises, in poetry, and in preaching.
Author: Samantha Katz Seal Publisher: Oxford Studies in Medieval Lit ISBN: 0198832389 Category : Literary Criticism Languages : en Pages : 268
Book Description
This volume offers a fresh interpretation of Geoffrey Chaucer both as a poet and as a man. Taking as its starting point the idea of Chaucer as the 'Father of English Poetry', the book explores how the poet's thoughts on paternity and creativity lie at the heart of The Canterbury Tales.
Author: Norman Kretzmann Publisher: Oxford University Press ISBN: 019924653X Category : Philosophy Languages : en Pages : 315
Book Description
The Metaphysics of Theism is the definitive study of the natural theology of Thomas Aquinas, the greatest of medieval philosophers, written by one of the world's most eminent scholars of medieval thought. Natural theology is the investigation by analysis and rational argument of fundamental questions about reality, considered in relation to God. Professor Kretzmann shows the continuing value of Aquinas's doctrines to the philosophical enterprise today; he argues that natural theology offers the only route by which philosophers can, as philosophers, approach theological propositions, and that the one presented in this book is the best available natural theology.
Author: Robert W. Hanning Publisher: Oxford University Press ISBN: 0192894757 Category : Literary Criticism Languages : en Pages : 374
Book Description
A comparative study of Boccaccio's Decameron and Chaucer's Canterbury Tales that explores the differences and similarities between the worlds that are portrayed by each text, with a focus on the strategies and limits of personal agency, and the significance and social dynamics of story-telling.
Author: Mark Chinca Publisher: Oxford University Press ISBN: 0192606565 Category : Literary Criticism Languages : en Pages : 320
Book Description
The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science - but also that combines these subjects productively. It offers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; the literature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism. Meditating about death and the afterlife was one of the most important techniques that Christian societies in medieval and early modern Europe had at their disposal for developing a sense of individual selfhood. Believers who regularly and systematically reflected on the inevitability of death and the certainty of eternal punishment in hell or reward in heaven would acquire an understanding of themselves as a unique persons defined by their moral actions; they would also learn to discipline themselves by feeling remorse for their sins, doing penance, and cultivating a permanent vigilance over their future thoughts and deeds. This book covers a crucial period in the formation and transformation of the technique of meditating on death: from the thirteenth century, when a practice that had mainly been the preserve of a monastic elite began to be more widely disseminated among all segments of Christian society, to the sixteenth, when the Protestant Reformation transformed the technique of spiritual exercise into a bible-based mindfulness that avoided the stigma of works piety. It discusses the textual instructions for meditation as well as the theories and beliefs and doctrines that lay behind them; the sources are Latin and vernacular and enjoyed widespread circulation in Roman Christian and Protestant Europe during the period under consideration.
Author: Alexandra da Costa
Author: Alexandra da Costa
Author: Alexandra da Costa
Author: Anna Dlabačová
Author: Mimi Ensley
Author: Arthur der Weduwen
Author: Rita Copeland
Author: Samantha Katz Seal
Author: Norman Kretzmann
Author: Robert W. Hanning
Author: Mark Chinca