Marketing digital PDF Download

Author: Josep M. Martínez Polo
Publisher: Editorial UOC
ISBN: 8490648409
Category : Business & Economics
Languages : es
Pages : 194

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Book Description
Este libro es fruto de la curiosidad de nuestros alumnos que, en las clases, nos demandan no solo que les expliquemos los fundamentos del marketing, sino que quieren conocer las nuevas tendencias, los productos y las herramientas que emplean las empresas de éxito. Nuestra intención con este manual es que el lector conozca de primera mano todo lo necesario para poder trabajar en marketing digital y en internet. A lo largo de los nueve capítulos del libro (y del glosario con más de cien términos), el lector descubrirá que estamos en uno de los momentos más interesantes de internet, conocerá cómo ha cambiado el comportamiento de los consumidores y la importancia de enfocarse en el usuario. Al final de cada capítulo encontrará entrevistas con expertos y consejos para acceder al mundo laboral en el sector del marketing digital.

Author: Tatiana Antipova
Publisher: Springer
ISBN: 3030023516
Category : Technology & Engineering
Languages : en
Pages : 475

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Book Description
This book gathers the proceedings of the 2018 International Conference on Digital Science (DSIC’18), held in Budva, Montenegro, on October 19 – 21, 2018. DSIC’18 was an international forum for researchers and practitioners to present and discuss the latest innovations, trends, results, experiences and concerns in Digital Science. The main goal of the Conference was to efficiently disseminate original findings in the natural and social sciences, art & the humanities. The contributions address the following topics: Digital Agriculture & Food Technology Digital Art & Humanities Digital Economics Digital Education Digital Engineering Digital Environmental Sciences Digital Finance, Business & Banking Digital Health Care, Hospitals & Rehabilitation Digital Media Digital Medicine, Pharma & Public Health Digital Public Administration Digital Technology & Applied Sciences Digital Virtual Reality

Author: Marcelo Naiouf
Publisher: Springer
ISBN: 9783030848248
Category : Computers
Languages : en
Pages : 203

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Book Description
This book constitutes the revised selected papers of the 9th International Conference on Cloud Computing, Big Data & Emerging Topics, JCC-BD&ET 2021, held in La Plata, Argentina*, in June 2021. The 12 full papers and 2 short papers presented were carefully reviewed and selected from a total of 37 submissions. The papers are organized in topical sections on parallel and distributed computing; machine and deep learning; big data; web and mobile computing; visualization.. *The conference was held virtually due to the COVID-19 pandemic.

Author: Juan Carlos Orosco
Publisher: Alpha Editorial
ISBN: 9587788559
Category : Business & Economics
Languages : es
Pages : 159

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Book Description
ESTA OBRA es una clara exposición de todos los elementos que componen el marketing digital, aclarando mitos y realidades que incluyen el fenómeno de las redes sociales y nuevos protagonistas: apps, influencers y hasta un nuevo metaverso; pero, principalmente, pistas y consejos para aplicar efectivamente todos estos conceptos en pequeños negocios y grandes marcas. Una guía básica para brand managers, gerentes de marketing, estudiantes universitarios y dueños de micro, pequeñas y medianas empresas, con casos prácticos de éxito enLatinoamérica.

Author: Leonardo Gómez
Publisher: Leonardo Gómez
ISBN:
Category : Business & Economics
Languages : es
Pages : 128

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Book Description
Desbloquea el Poder de las Redes Sociales para Impulsar tu Negocio Mercadeo En Las Redes Sociales Una Guía Estratégica: Conozca el mejor enfoque y estrategias de publicidad digital para impulsar su agencia o negocio con el poder de Facebook, Instagram, YouTube, Google SEO y más es el recurso definitivo para cualquiera que busque aprovechar el poder de las plataformas de redes sociales para hacer crecer su negocio. Ya sea que seas nuevo en el mundo digital o desees optimizar tus campañas existentes, esta guía te proporcionará las estrategias más efectivas para aumentar la visibilidad y el compromiso de tu marca. ¿Quieres dominar las mejores estrategias de marketing en redes sociales para plataformas como Facebook, Instagram, YouTube y Google SEO? ¿Estás buscando maneras de aumentar significativamente tu presencia en línea y aumentar las ventas? Esta guía integral revela todo lo que necesitas saber sobre publicidad digital y marketing en redes sociales para llevar tu negocio al siguiente nivel. Dentro de este libro, descubrirás: - Técnicas de marketing en redes sociales de vanguardia que maximizarán el alcance y el compromiso de tu marca. - Un método poderoso para aumentar las ventas y mejorar la visibilidad. - Cómo aprovechar de manera experta Facebook, Instagram, YouTube y Google SEO para obtener los mejores resultados de marketing. - Un truco simple pero efectivo para involucrar instantáneamente a tu audiencia objetivo. - Errores comunes que conducen al fracaso en el marketing en redes sociales, y cómo evitarlos. Este libro no trata solo de tácticas: proporciona un enfoque estratégico al marketing digital que garantiza que logres un éxito medible en todas tus campañas. Aprenderás a: - Involucrar y conectar con tu audiencia para crear relaciones duraderas. - Desarrollar una estrategia integral de marketing en redes sociales que impulse las conversiones. - Aumentar las ventas tanto en la tienda física como en línea a través de técnicas optimizadas de publicidad en redes sociales. Si estás listo para obtener un mayor ROI de tus esfuerzos en redes sociales, entonces “Mercadeo En Las Redes Sociales Una Guía Estratégica” es la herramienta que necesitas. Comienza a implementar métodos probados que elevarán tu negocio y consolidarán tu presencia en redes sociales. Si disfrutaste de los libros de Gary Vaynerchuk o eres fan de Donald Miller, te encantará este libro. Comienza a transformar tu estrategia de redes sociales hoy con el poder de “Mercadeo En Las Redes Sociales Una Guía Estratégica”.

Author: Adam Lifshey
Publisher: University of Michigan Press
ISBN: 0472118471
Category : Literary Criticism
Languages : en
Pages : 334

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Book Description
The first and only study to date of the Spanish-language literature of both Southeast Asia and West Africa

Author: Dànielle Nicole DeVoss
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433125614
Category : Copyright
Languages : en
Pages : 0

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Book Description
The symbols, signs, and traces of copyright and related intellectual property laws that appear on everyday texts, objects, and artifacts have multiplied exponentially over the past 15 years. Digital spaces have revolutionized access to content and transformed the ways in which content is porous and malleable. In this volume, contributors focus on copyright as it relates to culture. The editors argue that what «counts» as property must be understood as shifting terrain deeply influenced by historical, economic, cultural, religious, and digital perspectives. Key themes addressed include issues of how: - Culture is framed, defined, and/or identified in conversations about intellectual property; - The humanities and other related disciplines are implicated in intellectual property issues; - The humanities will continue to rub up against copyright (e.g., issues of authorship, authorial agency, ownership of texts); - Different cultures and bodies of literature approach intellectual property, and how competing dynasties and marginalized voices exist beyond the dominant U.S. copyright paradigm. Offering a transnational and interdisciplinary perspective, Cultures of Copyright offers readers - scholars, researchers, practitioners, theorists, and others - key considerations to contemplate in terms of how we understand copyright's past and how we chart its futures.

Author: Adam Onishi
Publisher: Apress
ISBN: 1430259159
Category : Computers
Languages : en
Pages : 485

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Book Description
Pro WordPress Theme Development is your comprehensive guide to creating advanced WordPress themes. Designed for for professional web designers and developers who are comfortable with PHP and WordPress, this book teaches you every aspect of professional theme development. You will learn how to build themes from scratch, how to monetize the themes you create, and how to capitalize on this by creating advanced themes for your clients or selling premium themes. This book builds on your current knowledge of PHP and web development to create a WordPress theme from scratch. It uses a real-world theme example that you can build, to demonstrate each feature in a practical way. It shows you how to take control of WordPress with custom posts types and taxonomies, and covers anatomy and hierarchy, use of the loop, hooks, short codes, plug-ins and much more. WordPress is one of the most successful open-source blogging and content management systems available, and theme development has become a major part of the WordPress ecosystem. Start working with WordPress themes like a pro today with Pro WordPress Theme Development.

Author: Alexander Klimburg
Publisher:
ISBN: 9789949921133
Category : Computer crimes
Languages : en
Pages : 235

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Book Description
"What, exactly, is 'National Cyber Security'? The rise of cyberspace as a field of human endeavour is probably nothing less than one of the most significant developments in world history. Cyberspace already directly impacts every facet of human existence including economic, social, cultural and political developments, and the rate of change is not likely to stop anytime soon. However, the socio-political answers to the questions posed by the rise of cyberspace often significantly lag behind the rate of technological change. One of the fields most challenged by this development is that of 'national security'. The National Cyber Security Framework Manual provides detailed background information and in-depth theoretical frameworks to help the reader understand the various facets of National Cyber Security, according to different levels of public policy formulation. The four levels of government--political, strategic, operational and tactical/technical--each have their own perspectives on National Cyber Security, and each is addressed in individual sections within the Manual. Additionally, the Manual gives examples of relevant institutions in National Cyber Security, from top-level policy coordination bodies down to cyber crisis management structures and similar institutions."--Page 4 of cover.

Author: Michael D. Ekstrand
Publisher: Now Publishers Inc
ISBN: 1601984421
Category : Computers
Languages : en
Pages : 104

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Book Description
Collaborative Filtering Recommender Systems discusses a wide variety of the recommender choices available and their implications, providing both practitioners and researchers with an introduction to the important issues underlying recommenders and current best practices for addressing these issues.