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Author: Nikolaos Boukas Publisher: CABI ISBN: 1789248752 Category : Business & Economics Languages : en Pages : 252
Book Description
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Author: Nikolaos Boukas Publisher: CABI ISBN: 1789248752 Category : Business & Economics Languages : en Pages : 252
Book Description
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Author: Phil Harris Publisher: SAGE ISBN: 9780761966050 Category : Business & Economics Languages : en Pages : 340
Book Description
The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro
Author: Terrence R. Guay Publisher: Cambridge University Press ISBN: 0521872472 Category : Business & Economics Languages : en Pages : 367
Book Description
The only comprehensive textbook on Europe's business environment, examining the region's economics and policies in social, political and historical contexts.
Author: Alina Mihaela Dima Publisher: Springer ISBN: 3319722395 Category : Business & Economics Languages : en Pages : 464
Book Description
The book brings together an international panel of experts on economic integration and international business to address the essential link between the two fields, namely the impact of integration processes on the business environment. Focusing on the European Union, it presents numerous examples and case studies to demonstrate how local business is becoming international business, and addresses the opportunities, constraints and overall historical changes. Starting with the regional and global economic integration framework, and subsequently exploring the institutional structure that makes everything possible and how the union came to be, the book reveals how the common policies of the EU impact businesses and entrepreneurship within both the common market and the member states. Readers will learn about the economic and political context that affect businesses in Europe; understand the basic concepts of integration, accompanied by cases and examples; gain a new perspective on important EU sectoral policies and challenges for individuals and businesses; become aware of the main challenges to EU enlargement; and better grasp the advantages and disadvantages of doing business in Europe in the present context.
Author: Gabriele Suder Publisher: SAGE ISBN: 1526455536 Category : Business & Economics Languages : en Pages : 545
Book Description
Fundamental theories and concepts for understanding how business is done in Europe, linked to the current European business environment through a range of up-to-date case studies and examples.
Author: Anu Bradford Publisher: Oxford University Press ISBN: 0190088605 Category : Law Languages : en Pages : 368
Book Description
For many observers, the European Union is mired in a deep crisis. Between sluggish growth; political turmoil following a decade of austerity politics; Brexit; and the rise of Asian influence, the EU is seen as a declining power on the world stage. Columbia Law professor Anu Bradford argues the opposite in her important new book The Brussels Effect: the EU remains an influential superpower that shapes the world in its image. By promulgating regulations that shape the international business environment, elevating standards worldwide, and leading to a notable Europeanization of many important aspects of global commerce, the EU has managed to shape policy in areas such as data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech. And in contrast to how superpowers wield their global influence, the Brussels Effect - a phrase first coined by Bradford in 2012- absolves the EU from playing a direct role in imposing standards, as market forces alone are often sufficient as multinational companies voluntarily extend the EU rule to govern their global operations. The Brussels Effect shows how the EU has acquired such power, why multinational companies use EU standards as global standards, and why the EU's role as the world's regulator is likely to outlive its gradual economic decline, extending the EU's influence long into the future.
Author: Daniel Gros Publisher: ISBN: 9789461381248 Category : Competition Languages : en Pages : 0
Book Description
Launched in March 2010 by the European Commission, the Europe 2020 strategy aims to achieve "smart, sustainable, and inclusive" growth. The engines for this growth are - Knowledge and innovation - Greener and more efficient use of resources - Higher employment combined with social and territorial cohesion This CEPS report takes an in-depth look at this major initiative and finds that the strategy itself needs to be revised in several important respects. First, the authors believe, R&D spending per se is not the best indicator of innovativeness; a new measure, intangible capital, would be more appropriate. Second, while increasing the share of the workforce with a university degree is important for competitiveness and employment, it is the quality of that education that matters more than the quantity. The study also finds that employment targets would be better reached by a skills upgrade among women who have the least education. Concerning climate change, the authors conclude that unless the EU increases the level of its ambition and adds a carbon import tariff, reduction targets for greenhouse gas emissions are likely to have a negligible impact on global climate change. Finally and more generally, the report argues that the 2020 strategy should acknowledge the importance of institutional efficiency at the national level.
Author: Erdener Kaynak Publisher: Routledge ISBN: 1136437592 Category : Business & Economics Languages : en Pages : 186
Book Description
Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors. The European Union’s birth can be traced back to 1951 when six countries of Western Europe banded together to form what was then known as the European Coal and Steel Community. Since then, Western Europe has played a significant role as the nucleus for the important marketing trends and industry changes for the entire EU. Marketing Issues in Western Europe: Changes and Developments provides conceptual frameworks, illustrative case studies, deep analytical insights into marketing issues, detailed empirical data, and thoughtful propositions for future testing. International business researchers, business and marketing consultants, developmental agencies, and companies prospectively interested in investment will find this book to be crucial for making decisions involving marketing in the countries of the EU or the rest of the continent. Chapters are richly referenced, and several include tables and charts to clearly illustrate data. Marketing Issues in Western Europe: Changes and Developments includes: a thought-provoking look at the multidimensional state of marketing in Western Europe a probing appraisal of Pan-European marketing with a proposed conceptual framework a review of the marketing consequences of internal market unification an exploratory study of marketing practice and market orientation a penetrating look at the role of domestic animosity in consumer choice detailed research describing price strategy in the EU an exploration of the impact of fear appeal in a cross-cultural context and more! Marketing Issues in Western Europe: Changes and Developments is a probing examination of the dynamic marketing developments in Western European countries to give you the insight needed to effectively prepare for the future.
Author: Michael Klug Publisher: Springer Science & Business Media ISBN: 3835093347 Category : Business & Economics Languages : en Pages : 211
Book Description
Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Author: Leonardo Meeus Publisher: Edward Elgar Publishing ISBN: 1789905478 Category : Business & Economics Languages : en Pages : 192
Book Description
Bridging theory and practice, this book offers insights into how Europe has experienced the evolution of modern electricity markets from the end of the 1990s to the present day. It explores defining moments in the process, including the four waves of European legislative packages, landmark court cases, and the impact of climate strikes and marches.
Author: Nikolaos Boukas
Author: Nikolaos Boukas
Author: Phil Harris
Author: Terrence R. Guay
Author: Alina Mihaela Dima
Author: Gabriele Suder
Author: Anu Bradford
Author: Daniel Gros
Author: Erdener Kaynak
Author: Michael Klug
Author: Leonardo Meeus