Marketing Concepts and Strategies (with CourseMate and EBook Access Card) PDF Download

Author: O. C. Ferrell
Publisher:
ISBN: 9781408064320
Category : Marketing
Languages : en
Pages : 320

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Book Description
Perfect for Students of all backgrounds and interest levels, the sixth edition of Dibb, Simpkin, Pride and Ferrell's Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in additio to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing.The sixth edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples, and coverage of key new developments in the field.This textbook is autopackaged with Coursemate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.

Author: Thomas C. O'Guinn
Publisher:
ISBN: 9781133627579
Category : Advertising
Languages : en
Pages : 356

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Book Description

Author: Dawn Iacobucci
Publisher: Cengage Learning
ISBN: 9781133190608
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Created by the continuous feedback of a student-tested, faculty-approved process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook. The MM, 3E book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. MM, 3E provides a concise presentation of the core concepts and applications of contemporary marketing management with new coverage of the importance of social media as well as the impact of consumer behavior on successful marketing management. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author: Sally Dibb
Publisher:
ISBN: 9781408073681
Category : Marketing
Languages : en
Pages : 512

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Book Description
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Author: Robert D. Stueart
Publisher: Englewood, Colo. : Libraries Unlimited
ISBN:
Category : Business & Economics
Languages : en
Pages : 432

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Book Description
This internationally acclaimed text serves as the basic management text in programs of library & information studies throughout the world. It is also used as a ready-reference & for workshop discussions in all types of libraries & information centers. As with previous editions, the authors present the principles of library & information center management in a conceptual framework as it examines the dynamics of organizational missions, goals, policies & programs, & people, as well as in relation to external forces (e.g., users & funding authorities) that encourage change. This current edition features expanded sections on the change process, strategic planning & management, & managing conflict through Total Quality Management (TQM) in a technology intense environment. Charts, diagrams, & appendixes of library policies, procedures, organograms, & other forms are included.

Author: Linda B. Nilson
Publisher: John Wiley & Sons
ISBN: 0470612363
Category : Education
Languages : en
Pages : 401

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Book Description
Teaching at Its Best This third edition of the best-selling handbook offers faculty at all levels an essential toolbox of hundreds of practical teaching techniques, formats, classroom activities, and exercises, all of which can be implemented immediately. This thoroughly revised edition includes the newest portrait of the Millennial student; current research from cognitive psychology; a focus on outcomes maps; the latest legal options on copyright issues; and how to best use new technology including wikis, blogs, podcasts, vodcasts, and clickers. Entirely new chapters include subjects such as matching teaching methods with learning outcomes, inquiry-guided learning, and using visuals to teach, and new sections address Felder and Silverman's Index of Learning Styles, SCALE-UP classrooms, multiple true-false test items, and much more. Praise for the Third Edition of Teaching at Its BestEveryone veterans as well as novices will profit from reading Teaching at Its Best, for it provides both theory and practical suggestions for handling all of the problems one encounters in teaching classes varying in size, ability, and motivation." Wilbert McKeachie, Department of Psychology, University of Michigan, and coauthor, McKeachie's Teaching TipsThis new edition of Dr. Nilson's book, with its completely updated material and several new topics, is an even more powerful collection of ideas and tools than the last. What a great resource, especially for beginning teachers but also for us veterans!" L. Dee Fink, author, Creating Significant Learning ExperiencesThis third edition of Teaching at Its Best is successful at weaving the latest research on teaching and learning into what was already a thorough exploration of each topic. New information on how we learn, how students develop, and innovations in instructional strategies complement the solid foundation established in the first two editions." Marilla D. Svinicki, Department of Psychology, The University of Texas, Austin, and coauthor, McKeachie's Teaching Tips

Author: Robin Landa
Publisher: Wadsworth Publishing Company
ISBN: 9781285085180
Category : Graphic arts
Languages : en
Pages : 480

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Book Description
This best-selling text remains the most comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of historical, modern, and contemporary design and of their interaction throughout.

Author: Marlon Dumas
Publisher: Springer
ISBN: 3662565099
Category : Computers
Languages : en
Pages : 546

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Book Description
This textbook covers the entire Business Process Management (BPM) lifecycle, from process identification to process monitoring, covering along the way process modelling, analysis, redesign and automation. Concepts, methods and tools from business management, computer science and industrial engineering are blended into one comprehensive and inter-disciplinary approach. The presentation is illustrated using the BPMN industry standard defined by the Object Management Group and widely endorsed by practitioners and vendors worldwide. In addition to explaining the relevant conceptual background, the book provides dozens of examples, more than 230 exercises – many with solutions – and numerous suggestions for further reading. This second edition includes extended and completely revised chapters on process identification, process discovery, qualitative process analysis, process redesign, process automation and process monitoring. A new chapter on BPM as an enterprise capability has been added, which expands the scope of the book to encompass topics such as the strategic alignment and governance of BPM initiatives. The textbook is the result of many years of combined teaching experience of the authors, both at the undergraduate and graduate levels as well as in the context of professional training. Students and professionals from both business management and computer science will benefit from the step-by-step style of the textbook and its focus on fundamental concepts and proven methods. Lecturers will appreciate the class-tested format and the additional teaching material available on the accompanying website.

Author: R. E. Lefton
Publisher: McGraw Hill Professional
ISBN: 0071785663
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
The pioneers of the Dimensional Model for managerial behavior demonstrate how to master skills that boost productivity Robert Lefton and Victor Buzzotta, cofounders of Psychological Associates, have revolutionized managerial procedure with their Dimensional Model--a behavioral standard that has been adapted and imitated by companies all over the world. Leadership Through People Skills outlines this model, as the authors explain in detail how people skills work and provide exercises designed to improve them. They also offer strategies for using these skills in the right situations, at the right times, in the right ways with direct reports, peers, and bosses. Managers will learn how to improve their: Sizing-up skills: interacting effectively through appropriate action Communication skills: strategies for finding out what others are thinking Motivational skills: giving people a compelling reason to do their best Adaptive skills: fitting actions to the people for whom they are intended

Author: Ed Jacobs
Publisher: Cognella Academic Publishing
ISBN: 9781793570222
Category :
Languages : en
Pages :

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Book Description
Group Counseling: Strategies and Skills provides readers with a comprehensive exploration of group counseling with emphasis on critical techniques for effective group leadership. The text is known for being hands-on and reader friendly. It successfully marries traditional theories and concepts with valuable strategies and sage advice that prepares group leaders for impactful practice. Readers also receive access to videos that show leaders demonstrating the skills discussed in the book. The ninth edition features new content related to the social justice movement as well as leading groups during times of crisis such as the global pandemic that began in 2020. Each chapter has been updated to include learning objectives, information on leading groups virtually, and case studies. The section about leading groups of children and adolescents has been expanded, and references throughout the text have been updated. Group Counseling is an indispensable resource for practicing or future counselors, social workers, psychologists, and others who currently lead or are preparing to lead groups in a variety of settings.