Advertising and Promotion PDF Download

Author: George Edward Belch
Publisher:
ISBN: 9780072536768
Category : Advertising
Languages : en
Pages : 779

View

Book Description

Author: Andrew Abela
Publisher: John Wiley & Sons
ISBN: 0470378352
Category : Business & Economics
Languages : en
Pages : 219

View

Book Description
Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

Author: Edward T. Vieira, Jr.
Publisher: Routledge
ISBN: 1351590405
Category : Business & Economics
Languages : en
Pages : 528

View

Book Description
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.

Author: Brady Lund
Publisher: Rowman & Littlefield
ISBN: 1538139200
Category : Language Arts & Disciplines
Languages : en
Pages : 133

View

Book Description
What is accessibility? Who needs it? Often, accessibility is defined narrowly, with emphasis on physical limitations. Accessibility needs, however, come in many forms, from vision and hearing impairment, to developmental disorders like Autism, to psychiatric conditions like anxiety, depression, ADHD, and PTSD. Unfortunately, accessibility does not come with a simple set of checkboxes. It is a philosophy and practice that embraces social, physical, and informational elements. Universal design does not come in the form of a quick and easy guide. It is a philosophy. To implement it completely requires more than just screen readers and video captions. Creating Accessible Online Instruction Using Universal Design Principles introduces the need for accessibility in online education and library services and the framework of universal design for learning. It takes a scoping, rather than a purely technical, approach. It will help you not only o create accessible content, but with how to communicate with students in an accessible manner. This LITA Guide covers: accessibility law, Universal Design for Learning and Web Content Accessibility guidelines, and communication and educational research and theory. The content is interspersed with practical examples and case studies.

Author: Belch, George E. (George Eugene)
Publisher: McGraw-Hill Ryerson
ISBN: 9780070939851
Category : Business & Economics
Languages : en
Pages : 600

View

Book Description

Author:
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 1324

View

Book Description

Author: Henry Mintzberg
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

View

Book Description
Synthesizes the empirical literature on organizationalstructuring to answer the question of how organizations structure themselves --how they resolve needed coordination and division of labor. Organizationalstructuring is defined as the sum total of the ways in which an organizationdivides and coordinates its labor into distinct tasks. Further analysis of theresearch literature is neededin order to builda conceptualframework that will fill in the significant gap left by not connecting adescription of structure to its context: how an organization actuallyfunctions. The results of the synthesis are five basic configurations (the SimpleStructure, the Machine Bureaucracy, the Professional Bureaucracy, theDivisionalized Form, and the Adhocracy) that serve as the fundamental elementsof structure in an organization. Five basic parts of the contemporaryorganization (the operating core, the strategic apex, the middle line, thetechnostructure, and the support staff), and five theories of how it functions(i.e., as a system characterized by formal authority, regulated flows, informalcommunication, work constellations, and ad hoc decision processes) aretheorized. Organizations function in complex and varying ways, due to differing flows -including flows of authority, work material, information, and decisionprocesses. These flows depend on the age, size, and environment of theorganization; additionally, technology plays a key role because of itsimportance in structuring the operating core. Finally, design parameters aredescribed - based on the above five basic parts and five theories - that areused as a means of coordination and division of labor in designingorganizational structures, in order to establish stable patterns of behavior.(CJC).

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 610

View

Book Description

Author: Daniele Catalanotto
Publisher: Independently Published
ISBN: 9781790531233
Category : Design
Languages : en
Pages : 258

View

Book Description
The hypothesis of this handbook is that you don't need to understand the full extent of Service Design to improve the user and customer experience. You don't need to understand all the theory to create great services.That's why each principle in this handbook is summarized in a simple rule of thumb. These simple rules of thumb should be enough for smart readers. You might find, under each principle, a little story, an example, or a study. This additional content can help you turn this principle into action.

Author: Richard Kern
Publisher: Cambridge University Press
ISBN: 1107036488
Category : Education
Languages : en
Pages : 305

View

Book Description
Language, Literacy, and Technology explores how technology matters to language and the ways we use it.