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Author: John Deere Publishing Publisher: Deere & Company ISBN: 9780866912198 Category : Business & Economics Languages : en Pages : 200
Book Description
Why Marketing is Important; Price Movement Over Time; The Deadly Micro-Macro Trap in Production Agriculture; Trace in Futures & Options; Basics in Managing Price Risk; Forward Pricing & Marketing Strategies for Crops; Forward Pricing & Marketing Strategies for Livestock; Analyzing the Markets; A Changing Marketplace; Marketing Skills are Critical.
Author: John Deere Publishing Publisher: Deere & Company ISBN: 9780866912198 Category : Business & Economics Languages : en Pages : 200
Book Description
Why Marketing is Important; Price Movement Over Time; The Deadly Micro-Macro Trap in Production Agriculture; Trace in Futures & Options; Basics in Managing Price Risk; Forward Pricing & Marketing Strategies for Crops; Forward Pricing & Marketing Strategies for Livestock; Analyzing the Markets; A Changing Marketplace; Marketing Skills are Critical.
Author: Richard Louis Kohls Publisher: ISBN: Category : Business & Economics Languages : en Pages : 568
Book Description
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
Author: Albert Maxwell Publisher: ISBN: 9781641162951 Category : Technology & Engineering Languages : en Pages : 183
Book Description
Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services. Modern agricultural marketing focuses on developing new marketing links between agribusiness, large retailers and farmers, through contract farming, group marketing and other collective actions. This book provides comprehensive insights into the field of agricultural marketing. It presents researches and studies performed by experts across the globe. It will serve as a reference to a broad spectrum of readers.
Author: Robert E. Branson Publisher: McGraw-Hill Companies ISBN: Category : Business & Economics Languages : en Pages : 550
Book Description
Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.
Author: S. S. Acharya Publisher: Oxford and IBH Publishing ISBN: 9788120416369 Category : Agricultural marketing-India Languages : en Pages : 540
Book Description
This is a revised edition of the well established book on the subject. Undergraduate and postgraduate students, as well as, teachers and research scholars, specialists in marketing, policy makers and those interested in the welfare of the farmers can benefit from this book. Contents: Agricultural Marketing - Definition and Scope / Markets and Market Structure / Agricultural Marketing and Economic Development / Marketing Functions / Marketing Agencies, Institutions and Channels / Marketing of Farm Inputs / Government Intervention and Role in Agricultural Marketing / Cooperation and Cooperatives in Agricultural Marketing / Marketing Integration, Efficiency, Costs, Margins and Price Spread / Training, Research, Extension and Statistics in Agricultural Marketing / External Trade in Agricultural Products.
Author: Prabhu Pingali Publisher: Springer ISBN: 3030144097 Category : Business & Economics Languages : en Pages : 382
Book Description
This open access book examines the interactions between India’s economic development, agricultural production, and nutrition through the lens of a “Food Systems Approach (FSA).” The Indian growth story is a paradoxical one. Despite economic progress over the past two decades, regional inequality, food insecurity and malnutrition problems persist. Simultaneously, recent trends in obesity along with micro-nutrient deficiency portend to a future public health crisis. This book explores various challenges and opportunities to achieve a nutrition-secure future through diversified production systems, improved health and hygiene environment and greater individual capability to access a balanced diet contributing to an increase in overall productivity. The authors bring together the latest data and scientific evidence from the country to map out the current state of food systems and nutrition outcomes. They place India within the context of other developing country experiences and highlight India’s status as an outlier in terms of the persistence of high levels of stunting while following global trends in obesity. This book discusses the policy and institutional interventions needed for promoting a nutrition-sensitive food system and the multi-sectoral strategies needed for simultaneously addressing the triple burden of malnutrition in India.
Author: Food and Agriculture Organization of the United Nations Publisher: Food & Agriculture Org. ISBN: 9251346089 Category : Political Science Languages : en Pages : 337
Book Description
The Agricultural Outlook 2021-2030 is a collaborative effort of the Organisation for Economic Co-operation and Development (OECD) and the Food and Agriculture Organization (FAO) of the United Nations. It brings together the commodity, policy and country expertise of both organisations as well as input from collaborating member countries to provide an annual assessment of the prospects for the coming decade of national, regional and global agricultural commodity markets. The publication consists of 11 Chapters; Chapter 1 covers agricultural and food markets; Chapter 2 provides regional outlooks and the remaining chapters are dedicated to individual commodities.
Author: Deepayan Debnath Publisher: Academic Press ISBN: 0128039817 Category : Science Languages : en Pages : 292
Book Description
Biofuels, Bioenergy and Food Security: Technology, Institutions and Policies explores the popular 'Food versus Fuel' debates, discussing the complex relationship between the biofuel and agricultural markets. From the importance of bioenergy in the context of climate change, to the potentially positive environmental consequences of growing second generation biofuels crops, this book provides important insights into the impact of policy, the technical implementation and the resulting impact of biofuels. The discussion of existing issues hindering the growth of the cellulosic biofuel industry and their remedies are particularly relevant for policy makers and others associated with the biofuel industry. Transferring information on bioenergy economy through the discussion of the current and emerging biofuel market, country specific case studies explain the existing biofuel policy and its consequences to both the energy and agricultural markets. Economic simulation models explain the future of the bioenergy markets. Biofuels, Bioenergy and Food Security: Technology, Institutions and Policies is an invaluable resource to the students, scientific community, policy makers, and investors in the bioenergy industry. Students will benefit from a variety of perspectives on major societal questions in context of the interaction between food security and bioenergy. Its review of existing literature on the biofuel marker, investment opportunities, and energy independence provides a broad overview to allow informed decision making regarding the industry. - Provides an integrated overview of the world biofuel market by country, including a summary of the existing biofuel policies, role of investment opportunities, and rural development potential - Discusses the impact of biofuels on efforts by developing countries to become more energy self-sufficient - Examines the environmental consequences of biomass-based biofuel use.
Author: United States. Department of Agriculture. Production and Marketing Administration Publisher: ISBN: Category : Food industry and trade Languages : en Pages : 100
Author: John Deere Publishing
Author: John Deere Publishing
Author: Richard Louis Kohls
Author: Albert Maxwell
Author: Robert E. Branson
Author: S. S. Acharya
Author: I. M. Crawford
Author: Prabhu Pingali
Author: Food and Agriculture Organization of the United Nations
Author: Deepayan Debnath
Author: United States. Department of Agriculture. Production and Marketing Administration