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Agricultural Marketing

Agricultural Marketing PDF Author: James Vercammen
Publisher: Routledge
ISBN: 1136807462
Category : Business & Economics
Languages : en
Pages : 241

Book Description
The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand for biofuels. Understanding the determinants of agricultural commodity prices and the connections between prices has become a high priority for academics and applied economists who are interested in agricultural marketing and trade, policy analysis and international rural development. This book builds on the various theories of commodity price relationships in competitive markets over space, time and form. It also builds on the various theories of commodity price relationships in markets that are non-competitive because processing firms exploit market power, private information distorts commodity bidding, and bargaining is required to establish prices when the marketing transaction involves a single seller and buyer. Each chapter features a spreadsheet model to analyze a particular real-world case study or plausible scenario, and issues considered include: the reasons for commodity price differences across regions the connection between the release of information and the rapid adjustment in a network of commodity prices the specific linkage between energy and food prices bidding strategies by large exporters who compete in import tenders The simulation results that are obtained from the spreadsheet models reveal many important features of commodity prices. The models are also well suited for additional "what if" analysis such as examining how the pattern of trade in agricultural commodities may change if shipping becomes more expensive because of substantial increase in the world price of oil. Model building and the analysis of the simulation results is a highly effective way to develop critical thinking skills and to view agricultural commodity prices in a rigorous and unique way. This is an ideal resource for economics students looking to gain develop skills in the areas of Agricultural Marketing, Commodity Price Analysis, Models of Commodity Markets, Quantitative Methods and Commodity Futures Markets.

Introduction to Agricultural Marketing

Introduction to Agricultural Marketing PDF Author: Robert E. Branson
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 550

Book Description
Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.

Agricultural Marketing

Agricultural Marketing PDF Author: James Vercammen
Publisher: Routledge
ISBN: 1136807462
Category : Business & Economics
Languages : en
Pages : 241

Book Description
The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand for biofuels. Understanding the determinants of agricultural commodity prices and the connections between prices has become a high priority for academics and applied economists who are interested in agricultural marketing and trade, policy analysis and international rural development. This book builds on the various theories of commodity price relationships in competitive markets over space, time and form. It also builds on the various theories of commodity price relationships in markets that are non-competitive because processing firms exploit market power, private information distorts commodity bidding, and bargaining is required to establish prices when the marketing transaction involves a single seller and buyer. Each chapter features a spreadsheet model to analyze a particular real-world case study or plausible scenario, and issues considered include: the reasons for commodity price differences across regions the connection between the release of information and the rapid adjustment in a network of commodity prices the specific linkage between energy and food prices bidding strategies by large exporters who compete in import tenders The simulation results that are obtained from the spreadsheet models reveal many important features of commodity prices. The models are also well suited for additional "what if" analysis such as examining how the pattern of trade in agricultural commodities may change if shipping becomes more expensive because of substantial increase in the world price of oil. Model building and the analysis of the simulation results is a highly effective way to develop critical thinking skills and to view agricultural commodity prices in a rigorous and unique way. This is an ideal resource for economics students looking to gain develop skills in the areas of Agricultural Marketing, Commodity Price Analysis, Models of Commodity Markets, Quantitative Methods and Commodity Futures Markets.

Marketing of Agricultural Products

Marketing of Agricultural Products PDF Author: Richard Louis Kohls
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 568

Book Description
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.

This is USDA's Agricultural Marketing Service

This is USDA's Agricultural Marketing Service PDF Author: United States. Agricultural Marketing Service
Publisher:
ISBN:
Category :
Languages : en
Pages : 36

Book Description


Marketing Agricultural Commodities

Marketing Agricultural Commodities PDF Author: Wayne D. Purcell
Publisher: Cengage Learning
ISBN: 9780866912174
Category : Agricultural prices
Languages : en
Pages : 0

Book Description
Why Marketing is Important; Price Movement Over Time; The Deadly Micro-Macro Trap in Production Agriculture; Trace in Futures & Options; Basics in Managing Price Risk; Forward Pricing & Marketing Strategies for Crops; Forward Pricing & Marketing Strategies for Livestock; Analyzing the Markets; A Changing Marketplace; Marketing Skills are Critical.

Marketing Agricultural Products

Marketing Agricultural Products PDF Author: Benjamin Horace Hibbard
Publisher:
ISBN:
Category : Agricultural societies
Languages : en
Pages : 418

Book Description


Marketing Farm Commodities

Marketing Farm Commodities PDF Author: United States. Congress. House. Committee on Agriculture
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 168

Book Description


Lessons and Marketing Talks on Marketing Agricultural Products

Lessons and Marketing Talks on Marketing Agricultural Products PDF Author: American institute of agriculture, Chicago
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 672

Book Description


Marketing Farm Commodities, Hearing Before ..., 77-1 on H.R. 1382 ..., March 11 ... 19, 1941

Marketing Farm Commodities, Hearing Before ..., 77-1 on H.R. 1382 ..., March 11 ... 19, 1941 PDF Author: United States. Congress. House. Committee on Agriculture
Publisher:
ISBN:
Category :
Languages : en
Pages : 162

Book Description


Marketing Agricultural Products in the United States

Marketing Agricultural Products in the United States PDF Author: Fred Emerson Clark
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 702

Book Description