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Author: S. Jayachandran Publisher: Excel Books India ISBN: 9788174463623 Category : Marketing Languages : en Pages : 528
Book Description
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Author: S. Jayachandran Publisher: Excel Books India ISBN: 9788174463623 Category : Marketing Languages : en Pages : 528
Book Description
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Author: Jay Wexler Publisher: Univ of California Press ISBN: 0520343921 Category : Languages : en Pages : 287
Book Description
With full legalization seeming inevitable, it's time to shift the conversation--from whether recreational cannabis should be legalized to how. Weed Rules argues that it's time for states to abandon their "grudging tolerance" approach to legal weed and to embrace "careful exuberance." In this thorough and witty book, law professor Jay Wexler invites policy makers to responsibly embrace the enormous benefits of cannabis, including the joy and euphoria it brings to those who use it. The "grudging tolerance" approach has led to restrictions that are too strict in some cases--limiting how and where cannabis can be used, cultivated, marketed, and sold--and far too loose in others, allowing employers and police to discriminate against users. This book shows how focusing on joy and community can lead us to an equitable marijuana policy in which minority communities, most harmed by the war on drugs, play a leading role in the industry. Centering pleasure and fun as legitimate policy goals, Weed Rules puts forth specific policies to advocate for a more just, sensible, and joyous post-legalization society.
Author: Mounir Kehal Publisher: CRC Press ISBN: 0429591683 Category : Business & Economics Languages : en Pages : 193
Book Description
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
Author: Denise Martha Johnson Publisher: Psychology Press ISBN: 9781560248309 Category : Business & Economics Languages : en Pages : 148
Book Description
Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.
Author: Elizabeth A. Honig Publisher: Yale University Press ISBN: 9780300072396 Category : Art Languages : en Pages : 374
Book Description
This study of the ways in which Flemish painting between 1550 and 1650 reflected the burgeoning capitalism of Antwerp, focuses not only on the market-scene paintings, but also on the interaction between painters and markets as it was influenced by merchants, governments and consumers.
Author: Alison Baverstock Publisher: Routledge ISBN: 1317646363 Category : Social Science Languages : en Pages : 502
Book Description
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
Author: Molly Dunigan Publisher: University of Pennsylvania Press ISBN: 0812246861 Category : Political Science Languages : en Pages : 224
Book Description
The Markets for Force examines and compares the markets for private military and security contractors in twelve states: Argentina, Guatemala, Peru, Ecuador, the United Kingdom, the Czech Republic, Ukraine, Russia, Afghanistan, China, Canada, and the United States. Editors Molly Dunigan and Ulrich Petersohn argue that the global market for force is actually a conglomeration of many types of markets that vary according to local politics and geostrategic context. Each case study investigates the particular characteristics of the region's market, how each market evolved into its current form, and what consequence the privatized market may have for state military force and the provision of public safety. The comparative standpoint sheds light on better-known markets but also those less frequently studied, such as the state-owned and -managed security companies in China, militaries working for private sector extractive industries in Ecuador and Peru, and the ways warlord forces overlap with private security companies in Afghanistan. An invaluable resource for scholars and policymakers alike, The Markets for Force offers both an empirical analysis of variations in private military and security companies across the globe and deeper theoretical knowledge of how such markets develop. Contributors: Olivia Allison, Oldich Bure, Jennifer Catallo, Molly Dunigan, Scott Fitzsimmons, Maiah Jaskoski, Kristina Mani, Carlos Ortiz, Ulrich Petersohn, Jake Sherman, Christopher Spearin.
Author: S. Jayachandran
Author: S. Jayachandran
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Author: Jay Wexler
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Author: Mounir Kehal
Author: Denise Martha Johnson
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Author: Elizabeth A. Honig
Author: Alison Baverstock
Author: Molly Dunigan