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Author: Publisher: ISBN: Category : Commercial products Languages : en Pages : 614
Book Description
Presents market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry.
Author: Publisher: ISBN: Category : Commercial products Languages : en Pages : 614
Book Description
Presents market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry.
Author: Robert Lazich Publisher: Gale Cengage ISBN: 9780787672195 Category : Business & Economics Languages : en Pages : 694
Book Description
Presenting comparative business statistics in a clear, straightforward manner, this resource provides an overview of U.S. companies, products and services. A convenient arrangement by four-digit SIC code helps business decisionmakers and researchers easily access needed data for more than 2,000 entries. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and more. The new 2005 edition combines "Market Share Reporter with "World Market Share Reporter (see p. 163), providing global coverage in a new, two-volume format.
Author: Publisher: Gale Cengage ISBN: Category : Business & Economics Languages : en Pages : 584
Book Description
Nearly 1,670 entries cover 360 geographic locations the world over, providing world market share data and rankings on companies, products and services. The new 2005 edition combines "World Market Share Reporter with "Market Share Reporter (see p. 160), providing global coverage in a new, two-volume format.
Author: Marlita A. Reddy Publisher: Gale Cengage ISBN: 9780810396418 Category : Business & Economics Languages : en Pages : 632
Book Description
This guide is aimed at those carrying out global competitive analysis, those seeking to diversify, senior management involved in strategic planning, marketing and market research professionals, and everyone involved in economic and policy study or research. Entries on a range of commercial markets includes such information as: ranking (best and worse, biggest and smallest, most respected and disliked); participants (the key players, market dominators, etc); market shares of companies, products, services and commodities; and size of market. In addition, there are: 800 market share reports; nearly 1000 tables and graphs; multi-year trend information; and market share reports on countries and regions.The information provided has been compiled from a range of domestic and international consumer and business journals, newspapers, trade periodicals, government reports, and other public and private sources of business information.
Author: Michael R. Oppenheim Publisher: Routledge ISBN: 1135185581 Category : Business & Economics Languages : en Pages : 374
Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author: Eli Noam Publisher: Oxford University Press ISBN: 0195188527 Category : Business & Economics Languages : en Pages : 500
Book Description
People have worried for many years about the concentration of private power over the media, as evidenced by controversy over Federal Communication Commission rulings on broadcast ownership limits. The fear, it seems, is of a media mogul with a political agenda: a new William Randolph Hearst who could help start wars or run for political office using the power of the media. In the light of these concerns about freedom of speech, Eli Noam provides a comprehensive survey of media concentration in America, covering everything from the early media empire of Benjamin Franklin to the modern-day cellular phone industry.
Author: Ruth A. Pagell Publisher: Global Professional Publishi ISBN: 9781888998832 Category : Business & Economics Languages : en Pages : 474
Book Description
Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Author: Michael Halperin Publisher: Taylor & Francis ISBN: 1135932824 Category : Reference Languages : en Pages : 464
Book Description
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author: Kevin K. Boeh Publisher: SAGE ISBN: 1412941040 Category : Business & Economics Languages : en Pages : 465
Book Description
Mergers and Acquisitions: Text and Cases provides guiding frameworks and information on Mergers and Acquisitions (M&A), complemented by a set of well-matched cases. The purpose is not to rehash the existing set of M&A books, but to provide real-world examples of situations that allow the reader to utilize the core concepts and processes in M&A. The authors present a process-based framework of M&A, within which the reader is given in-depth information about the steps in doing deals. The reader then has the ability to apply these concepts and frameworks to the full-length cases. The book can be used as a stand-alone text because it provides good coverage of the entire M&A process. In order to more specifically focus on any particular aspect of M&A, the text can easily be supplemented with focused materials.
Author: Oren Bar-Gill Publisher: OUP Oxford ISBN: 0191640387 Category : Law Languages : en Pages : 296
Book Description
Consumers routinely enter into long-term contracts with providers of goods and services - from credit cards, mortgages, cell phones, insurance, TV, and internet services to household appliances, theatre and sports events, health clubs, magazine subscriptions, transportation, and more. Across these consumer markets certain design features of contracts are recurrent, and puzzling. Why do sellers design contracts to provide short-term benefits and impose long-term costs? Why are low introductory prices so common? Why are the contracts themselves so complex, with numerous fees and interest rates, tariffs and penalties? Seduction by Contract explains how consumer contracts emerge from the interaction between market forces and consumer psychology. Consumers are short-sighted and optimistic, so sellers compete to offer short-term benefits, while imposing long-term costs. Consumers are imperfectly rational, so sellers hide the true costs of products and services in complex contracts. Consumers are seduced by contracts that increase perceived benefits, without actually providing more benefits, and decrease perceived costs, without actually reducing the costs that consumers ultimately bear. Competition does not help this behavioural market failure. It may even exacerbate it. Sellers, operating in a competitive market, have no choice but to align contract design with the psychology of consumers. A high-road seller who offers what she knows to be the best contract will lose business to the low-road seller who offers what the consumer mistakenly believes to be the best contract. Put bluntly, competition forces sellers to exploit the biases and misperceptions of their customers. Seduction by Contract argues that better legal policy can help consumers and enhance market efficiency. Disclosure mandates provide a promising avenue for regulatory intervention. Simple, aggregate disclosures can help consumers make better choices. Comprehensive disclosures can facilitate the work of intermediaries, enabling them to better advise consumers. Effective disclosure would expose the seductive nature of consumer contracts and, as a result, reduce sellers' incentives to write inefficient contracts. Developing its explanation through a general framework and detailed case studies of three major consumer markets (credit cards, mortgages, and cell phones), Seduction by Contract is an accessible introduction to the law and economics of consumer contracts, and a powerful critique of current regulatory policy.
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Author: Robert Lazich
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Author: Marlita A. Reddy
Author: Michael R. Oppenheim
Author: Eli Noam
Author: Ruth A. Pagell
Author: Michael Halperin
Author: Kevin K. Boeh
Author: Oren Bar-Gill