Author: Ben M. EnisPublisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
Book Description
Review of Marketing 1981
Author: Ben M. EnisPublisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
Book Description
Marketing Research and Modeling: Progress and Prospects
Author: Yoram WindPublisher: Springer Science & Business Media
ISBN: 0387286926
Category : Business & Economics
Languages : en
Pages : 343
Book Description
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Handbook of Marketing
Author: Barton A WeitzPublisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618
Book Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Market Structure Analysis
Author: James H. MyersPublisher: Marketing Classics Press
ISBN: 1613111886
Category : Business & Economics
Languages : en
Pages : 167
Book Description
Official Gazette of the United States Patent and Trademark Office
Author: U.S. Industrial Outlook
Author: U.S. Industrial Outlook for ... Industries with Projections for ...
Author: U.S. Industrial Outlook for 200 Industries with Projections for ...
Author: Risk Analysis
Author: John J. CohrssenPublisher: DIANE Publishing
ISBN: 0788149989
Category :
Languages : en
Pages : 420
Book Description
Designed for consumers of risk information, this book offers a balance between the technical and nontechnical literature. The discipline of risk analysis has developed into an organized body of knowledge and methods only within the past 20 years. The passage of federal laws to protect public health and the environment has generated rapid growth in risk analysis in numerous fields. Statements of risk need to be understood to be useful to the public and environmental managers. This guidebook provides a tool for understanding risk analysis. Chapters: overview of risk analysis; hazard identification; risk assessment; and risk communication.
Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations
Author: Dasgupta, SubhasishPublisher: IGI Global
ISBN: 1466640235
Category : Technology & Engineering
Languages : en
Pages : 317
Book Description
Social networks are a nearly universal element of modern, information-driven societies, one that presents many opportunities and advantages—and challenges and hazards—for organizations as well as individuals. Studies in Virtual Communities, Blogs, and Modern Social Networking: Measurements, Analysis, and Investigations provides a cross-cultural perspective of social networking, including ethical considerations and business implications. Readers will find a detailed treatment of technical, social, and legal issues inherent in online virtual communities, exploring methods of effectively implementing the latest social tools in their everyday practices, both professional and personal, in the interest of improved security and sustainability in digital collaborative environments.