Author: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
Category : Business & Economics
Languages : en
Pages : 177

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Book Description
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Author: Lillian Ablon
Publisher: Rand Corporation
ISBN: 0833085743
Category : Computers
Languages : en
Pages : 83

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Book Description
Criminal activities in cyberspace are increasingly facilitated by burgeoning black markets. This report characterizes these markets and how they have grown into their current state to provide insight into how their existence can harm the information security environment. Understanding these markets lays the groundwork for exploring options to minimize their potentially harmful influence.

Author: Scott Brinker
Publisher: John Wiley & Sons
ISBN: 1119183235
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

Author: Sean Ellis
Publisher: Crown Currency
ISBN: 0451497228
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Author: thomas francis
Publisher: BookSummaryGr
ISBN:
Category : Study Aids
Languages : en
Pages : 32

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Book Description
Growth Hacker Marketing In the not-so-distant past, marketing was an art form steeped in intuition, creativity, and guesswork. It was a world where million-dollar campaigns were launched with no guarantee of success, where the effectiveness of strategies could only be measured in hindsight, and where the boundary between success and failure was often perilously thin. Traditional marketing, with its reliance on billboards, television commercials, and print ads, demanded hefty budgets and offered little in the way of precise targeting or measurable results. Marketers operated on faith and gut feelings, hoping their message would resonate with the masses and drive sales.

Author: Ericsson Marin
Publisher: Cambridge University Press
ISBN: 1108870082
Category : Computers
Languages : en
Pages : 225

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Book Description
Malicious hackers utilize the World Wide Web to share knowledge. Analyzing the online communication of these threat actors can help reduce the risk of attacks. This book shifts attention from the defender environment to the attacker environment, offering a new security paradigm of 'proactive cyber threat intelligence' that allows defenders of computer networks to gain a better understanding of their adversaries by analyzing assets, capabilities, and interest of malicious hackers. The authors propose models, techniques, and frameworks based on threat intelligence mined from the heart of the underground cyber world: the malicious hacker communities. They provide insights into the hackers themselves and the groups they form dynamically in the act of exchanging ideas and techniques, buying or selling malware, and exploits. The book covers both methodology - a hybridization of machine learning, artificial intelligence, and social network analysis methods - and the resulting conclusions, detailing how a deep understanding of malicious hacker communities can be the key to designing better attack prediction systems.

Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 15

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Book Description
The summary of Growth Hacker Marketing – A Primer on the Future of PR, Marketing and Advertising presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Growth Hacker Marketing represents a significant departure from more conventional marketing practises because of its heavy reliance on the collection of user data and the intelligent design of products. This book explains how some of the most successful technology companies in the world, such as Dropbox and Instagram, have implemented this tactic to attract millions of new customers. Growth Hacker Marketing summary includes the key points and important takeaways from the book Growth Hacker Marketing by Ryan Holiday. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Author: Rob Botwright
Publisher: Rob Botwright
ISBN: 1839386347
Category : Computers
Languages : en
Pages : 313

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Book Description
Introducing the "OSINT Hacker's Arsenal" Book Bundle! Unlock the Power of Open Source Intelligence (OSINT) with our comprehensive book bundle, carefully crafted to take you from a novice to a seasoned OSINT professional. With a combined wealth of knowledge from four unique volumes, this bundle covers essential OSINT tools and techniques that will empower you to navigate the digital world with confidence. BOOK 1 - OSINT Hacker's Arsenal: Unveiling the Essentials Dive headfirst into the fundamentals of OSINT with this essential guide. Explore the key concepts and core tools such as Metagoofil, theHarvester, Mitaka, and BuiltWith that form the foundation of OSINT practice. Whether you're a beginner or seeking to refresh your knowledge, this volume equips you with the essentials to kickstart your OSINT journey. BOOK 2 - Mastering OSINT: Advanced Techniques with Mitaka Elevate your OSINT skills with advanced techniques using Mitaka, a powerful automation and integration platform. Customize your workflows, automate tasks, and seamlessly integrate OSINT tools. Master Mitaka's capabilities and discover best practices to conduct in-depth investigations like a pro. BOOK 3 - Expert OSINT Strategies: Harnessing BuiltWith for Profound Insights Delve into the world of BuiltWith, a versatile tool for profiling website technologies. This volume unlocks the potential of BuiltWith, enabling you to extract hidden insights, perform competitive analysis, and excel in corporate investigations. Gain a competitive edge with advanced OSINT strategies and profound insights. BOOK 4 - The Ultimate OSINT Handbook: From Novice to Pro with Comprehensive Toolkits Embark on a comprehensive OSINT journey, from novice to professional. This ultimate handbook arms you with comprehensive toolkits, legal and ethical considerations, and real-world case studies. Understand the responsibilities that come with OSINT expertise and learn how to apply your skills in real-life scenarios. Whether you're an aspiring OSINT enthusiast, a cybersecurity professional, or someone curious about the world of open-source intelligence, the "OSINT Hacker's Arsenal" book bundle is your gateway to mastering this essential skill set. Harness the power of Metagoofil, theHarvester, Mitaka, and BuiltWith as you explore the depths of OSINT knowledge and practice. Don't miss out on this opportunity to enhance your digital investigation skills and uncover the secrets hidden in the digital realm. Purchase the "OSINT Hacker's Arsenal" book bundle today and take your OSINT expertise to the next level!

Author: Luca Follis
Publisher: MIT Press
ISBN: 0262043602
Category : Computers
Languages : en
Pages : 263

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Book Description
How hackers and hacking moved from being a target of the state to a key resource for the expression and deployment of state power. In this book, Luca Follis and Adam Fish examine the entanglements between hackers and the state, showing how hackers and hacking moved from being a target of state law enforcement to a key resource for the expression and deployment of state power. Follis and Fish trace government efforts to control the power of the internet; the prosecution of hackers and leakers (including such well-known cases as Chelsea Manning, Edward Snowden, and Anonymous); and the eventual rehabilitation of hackers who undertake “ethical hacking” for the state. Analyzing the evolution of the state's relationship to hacking, they argue that state-sponsored hacking ultimately corrodes the rule of law and offers unchecked advantage to those in power, clearing the way for more authoritarian rule. Follis and Fish draw on a range of methodologies and disciplines, including ethnographic and digital archive methods from fields as diverse as anthropology, STS, and criminology. They propose a novel “boundary work” theoretical framework to articulate the relational approach to understanding state and hacker interactions advanced by the book. In the context of Russian bot armies, the rise of fake news, and algorithmic opacity, they describe the political impact of leaks and hacks, hacker partnerships with journalists in pursuit of transparency and accountability, the increasingly prominent use of extradition in hacking-related cases, and the privatization of hackers for hire.

Author: Bruce Schneier
Publisher: W. W. Norton & Company
ISBN: 039386667X
Category : Computers
Languages : en
Pages : 285

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Book Description
It’s not just computers—hacking is everywhere. Legendary cybersecurity expert and New York Times best-selling author Bruce Schneier reveals how using a hacker’s mindset can change how you think about your life and the world. A hack is any means of subverting a system’s rules in unintended ways. The tax code isn’t computer code, but a series of complex formulas. It has vulnerabilities; we call them “loopholes.” We call exploits “tax avoidance strategies.” And there is an entire industry of “black hat” hackers intent on finding exploitable loopholes in the tax code. We call them accountants and tax attorneys. In A Hacker’s Mind, Bruce Schneier takes hacking out of the world of computing and uses it to analyze the systems that underpin our society: from tax laws to financial markets to politics. He reveals an array of powerful actors whose hacks bend our economic, political, and legal systems to their advantage, at the expense of everyone else. Once you learn how to notice hacks, you’ll start seeing them everywhere—and you’ll never look at the world the same way again. Almost all systems have loopholes, and this is by design. Because if you can take advantage of them, the rules no longer apply to you. Unchecked, these hacks threaten to upend our financial markets, weaken our democracy, and even affect the way we think. And when artificial intelligence starts thinking like a hacker—at inhuman speed and scale—the results could be catastrophic. But for those who would don the “white hat,” we can understand the hacking mindset and rebuild our economic, political, and legal systems to counter those who would exploit our society. And we can harness artificial intelligence to improve existing systems, predict and defend against hacks, and realize a more equitable world.