Author: Paul Raymond StevensonPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 84
Book Description
Manual of Campaign Publicity for Schools
Author: Paul Raymond StevensonPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 84
Book Description
Manual of Campaign Publicity for Schools
Author: Paul Raymond StevensonManual of Campaign Publicity for Schools, by P.R. Stevenson, ...
Author: Paul Raymond StevensonPublisher:
ISBN:
Category :
Languages : en
Pages : 59
Book Description
Campaign Publicity for Schools. A Manual
Author: P. R.. StevensonHow to Win Votes for
Author: Ohio Education AssociationPublisher:
ISBN:
Category :
Languages : en
Pages : 20
Book Description
School Marketing Handbook
Author: Bryan FosterPublisher: School Marketing e-Handbook
ISBN: 0646486195
Category : Schools
Languages : en
Pages : 173
Book Description
"Marketing a school suggestions, from the marketing outcomes and skills gained, through many years at the schoolface, by an assistant principal / school marketing coordinator."--Provided by publisher.
Publicity Campaigns for Better School Support
Author: Carter AlexanderPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 180
Book Description
Public Relations and Marketing for Schools
Author: Tim DevlinPublisher: Financial Times/Prentice Hall
ISBN: 9780273637165
Category : Education
Languages : en
Pages : 260
Book Description
How can your school best be promoted? Effective PR and marketing means targeting the right people with the right message at the right time. However, achieving this is a challenge for both the experienced and the uninitiated.Every school needs to develop and build a good reputation within its community. Once established, it must take steps to ensure that this is protected and enhanced. A school with a good reputation will have the ability to recruit more pupils which is the ultimate key to success. To achieve this a school must have a clearly defined marketing and public relations strategy which is regularly updated.From the School Management Solutions Series, Public Relations & Marketing in Schools will help your school develop an effective school marketing and public relations strategy. It explains why marketing a school is very different from marketing a commercial product and looks at the vital role you as a head teacher must play in communicating a vision for your school. It shows you how to:- communicate a vision for your school and draw up a mission statement- draft a prospectus and other promotional material (including marketing on the Internet)- encourage staff, parent and governor participation- involve the community, including developing business links (plus tips on fundraising)- promote your school in the press, on the radio and TV, and handle the media in a crisis- monitor, test and develop your marketing and PR plan.Each chapter within this activity-based manual covers a particular topic, providing you with a range of photocopiable resources including; templates, worked examples, case studies, checklists and individual and group activities. Written by Tim Devlin, a specialist in marketing and public relations, Public Relations & Marketing in Schools is essential reading for all head teachers, deputy head teachers, heads of department and governors."Public Relations & Marketing for Schools is a must for all those involved in running schools.... it is thoroughly up-to-date, highly relevant, well structured, very reasonable, packed with practical advice ..... it can improve the ways in which schools manage their public relations and marketing.... I only wish this excellent manual had been available years ago".Mrs M Ribbins, Woldingham School, Surrey Contents include:SECTION 1 - GENERAL PROMOTION- Introduction to marketing and public relations- Public relations strategy- Drafting the prospectus- Your school's ambassadors: Internal communications- The school tour and open daysSECTION 2 - PEOPLE TO INVOLVE IN PROMOTION- Encouraging staff participation- Getting parents on board- Harnessing pupil power- Admissions' secretaries - Your vital role- How governors can helpSECTION 3 - NETWORKING- Feeder school links- Involving the community- Business partnerships- About advertising- So you have been appointed press officer- Appearing on radio and television- Handling media in a crisisSECTION 4 - TESTING- Helping boarding schools- Triumph over adversity- MonitoringAPPENDICES- Workshops and additional materials- Case histories- Organisations mentioned- Publications mentioned
Launch! Advertising and Promotion in Real Time
Author: Michael SolomonPublisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316
Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
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