Manual de organización de Turespaña PDF Download

Author: España Ministerio de Comercio y Turismo
Publisher:
ISBN:
Category :
Languages : es
Pages : 0

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Author: Donald E. Lundberg
Publisher:
ISBN: 9780442159559
Category :
Languages : es
Pages : 0

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Author: David Flores Ruiz
Publisher:
ISBN: 9788416062096
Category : Social Science
Languages : es
Pages : 310

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Author: México . Secretaría del Turismo
Publisher:
ISBN: 9789681843014
Category :
Languages : es
Pages : 170

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Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783

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Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Author: Gordana Žurga
Publisher:
ISBN: 9789616651097
Category :
Languages : en
Pages : 200

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Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 786

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Author: Amedeo Fossati
Publisher: Springer Science & Business Media
ISBN: 1461543215
Category : Science
Languages : en
Pages : 259

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Book Description
For many countries tourism is an industry of great economic significance; it is seen as a main instrument for regional development, as it stimulates new economic activities. Tourism may have a positive economic impact on the balance of payments, on employment, on gross income and production, but it may also have negative effects, particularly on the environment. Questions arise as to whether it is possible to keep on developing tourism in a certain area without negative or irreversible influences on the environment. Tourism and Sustainable Economic Development provides a theoretical framework for these problems, as well as practical illustrations on the following topics: the conditions under which specialization in tourism is not harmful for economic growth; the trade-offs, if any, between tourism development and economic growth; the need for government intervention and the various policy options and instruments available to policy makers. The book comprises two parts. The first part presents general views on tourism and sustainable economic development, and some opinions on the relationship between tourism and the environment. Some of the basic concepts implicit in sustainability are examined in relation to regional development, urban tourism, art cities, and rural tourism. The second part of the book concentrates on strategies and policy instruments. The purpose is to concisely define and bring together some policies which appear to be necessary, and whose implementation is required if we are to reconcile tourism development with the protection and conservation of the environment. Some analytical tools for policy making with regard to tourism and the environment are developed. As will become clear, there are many gaps in our knowledge that need to be filled if we are to be successful in controlling tourism in a way that puts this important industry onto a sustainable development path.

Author: Nazmi Kozak
Publisher: Springer
ISBN: 3030169812
Category : Business & Economics
Languages : en
Pages : 323

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Book Description
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Author: World Tourism Organization (Unwto)
Publisher:
ISBN: 9789284420193
Category : Business & Economics
Languages : en
Pages : 182

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Book Description
"Exploring Health Tourism" addresses the growing segment of wellness and medical tourism. It introduces into health-related tourism products and services and provides insights into the current situation and the future potential. An easy taxonomy and a toolkit assist NTOs and DMOs with their planning and management of health-related activities.