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Author: Sunil Sharma Publisher: CSMFL Publications ISBN: 8195732267 Category : Business & Economics Languages : en Pages : 172
Book Description
Product reviews are all over the internet. Whether you are looking for something online, reading a blog post, watching a video, or on social media, you will probably come across a product review. Product reviews are a form of feedback or opinion provided by customers who have experienced the product or service. They can be written, spoken, or seen, and they can be anything from simple ratings and comments to detailed descriptions and stories. Product reviews are not only essential for customers who seek to make informed purchasing decisions, but also for brands and marketers who seek to gain a more in-depth understanding of their customers, improve their products and services, and increase sales and profits. Product reviews can give you a good idea of what customers want, like, expect, and are happy about. They can also help brands and marketers tell their value proposition, build trust and credibility, and influence customer behaviour. However, product reviews are not always easy to manage. Product reviews come in different types with their own advantages and disadvantages. There are also factors that affect how product reviews affect buying decisions, such as the source, tone, content, and context of the reviews. Furthermore, product reviews can pose ethical challenges for brands and marketers, who must balance the interests of their business with the rights and welfare of their customers. In this book, you will learn everything you need to know about product reviews and how to use them for marketing and sales. You will discover the following: · The importance and definition of product reviews for brands and marketers. · What types of product reviews are there and how are they different. · Research into the psychology behind product reviews and how they influence customer behaviour. · The benefits of product reviews for brands and marketers include the ability to gather customer feedback, improve product development, increase customer engagement, and strengthen customer loyalty. · The ways to get customers to review products through incentives, social media, and other ways. · The methods for using sentiment analysis and other techniques to find trends and patterns in product reviews. · The best practices for dealing with negative product reviews and dealing with customer concerns. · How to use product reviews to build brand credibility and trust and boost conversions. · The ethical considerations for product reviews, such as authenticity, transparency, compliance, and balance. By the end of this book, you will know a lot about product reviews and how to use them to make sales and marketing campaigns. You will also have a clear idea of what product reviews will look like in the digital age and what brands and marketers can learn from them. If you are a brand owner, a marketer, a researcher, a student, or a reader who is keen to learn more about product reviews, this book is for you. It will provide you with information, tips, examples, and case studies that will help you learn how to manage product reviews well. Now, it’s time to start managing the product reviews!
Author: Sunil Sharma Publisher: CSMFL Publications ISBN: 8195732267 Category : Business & Economics Languages : en Pages : 172
Book Description
Product reviews are all over the internet. Whether you are looking for something online, reading a blog post, watching a video, or on social media, you will probably come across a product review. Product reviews are a form of feedback or opinion provided by customers who have experienced the product or service. They can be written, spoken, or seen, and they can be anything from simple ratings and comments to detailed descriptions and stories. Product reviews are not only essential for customers who seek to make informed purchasing decisions, but also for brands and marketers who seek to gain a more in-depth understanding of their customers, improve their products and services, and increase sales and profits. Product reviews can give you a good idea of what customers want, like, expect, and are happy about. They can also help brands and marketers tell their value proposition, build trust and credibility, and influence customer behaviour. However, product reviews are not always easy to manage. Product reviews come in different types with their own advantages and disadvantages. There are also factors that affect how product reviews affect buying decisions, such as the source, tone, content, and context of the reviews. Furthermore, product reviews can pose ethical challenges for brands and marketers, who must balance the interests of their business with the rights and welfare of their customers. In this book, you will learn everything you need to know about product reviews and how to use them for marketing and sales. You will discover the following: · The importance and definition of product reviews for brands and marketers. · What types of product reviews are there and how are they different. · Research into the psychology behind product reviews and how they influence customer behaviour. · The benefits of product reviews for brands and marketers include the ability to gather customer feedback, improve product development, increase customer engagement, and strengthen customer loyalty. · The ways to get customers to review products through incentives, social media, and other ways. · The methods for using sentiment analysis and other techniques to find trends and patterns in product reviews. · The best practices for dealing with negative product reviews and dealing with customer concerns. · How to use product reviews to build brand credibility and trust and boost conversions. · The ethical considerations for product reviews, such as authenticity, transparency, compliance, and balance. By the end of this book, you will know a lot about product reviews and how to use them to make sales and marketing campaigns. You will also have a clear idea of what product reviews will look like in the digital age and what brands and marketers can learn from them. If you are a brand owner, a marketer, a researcher, a student, or a reader who is keen to learn more about product reviews, this book is for you. It will provide you with information, tips, examples, and case studies that will help you learn how to manage product reviews well. Now, it’s time to start managing the product reviews!
Author: Greg Geracie Publisher: Aipmm ISBN: 9780984518500 Category : Business & Economics Languages : en Pages : 346
Book Description
Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl
Author: Raj Varma Publisher: Blue Rose Publishers ISBN: Category : Business & Economics Languages : en Pages : 99
Book Description
In our increasingly digital world, online reviews have become an invaluable resource for consumers making important purchasing decisions. Whether searching for the best local restaurant, researching the latest consumer electronics, or vetting service providers, we have come to rely on the collective wisdom and experiences of others shared across a myriad of online platforms. This comprehensive guide is a must-read for anyone navigating the complex landscape of online reviews. The author provides an in-depth exploration of the major review platforms - from Google and Facebook to Yelp, TripAdvisor, and Amazon - outlining their unique features, their importance for businesses, and strategies for leveraging them effectively. Beyond just understanding the review platforms, this book delves into the psychological reasons behind how online reviews influence consumer behavior and purchasing decisions. Insights into building trust, managing reputation, and responding to feedback empower readers to harness the power of online reviews for their own benefit - whether as a savvy consumer or a business seeking to thrive in the digital age. As our reliance on online information continues to grow, "Good Reviews" equips readers with the knowledge and tools needed to make informed choices, drive business success, and navigate the ever-evolving world of digital reputation. It is a must-read for anyone seeking to master the art of online reviews and leverage them for personal or professional gain.
Author: Marty Cagan Publisher: John Wiley & Sons ISBN: 111938754X Category : Business & Economics Languages : en Pages : 370
Book Description
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Author: Cybellium Publisher: Cybellium ISBN: 1836791429 Category : Business & Economics Languages : en Pages : 227
Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Cybellium Publisher: Cybellium ISBN: 1836793936 Category : Study Aids Languages : en Pages : 227
Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Vijay Kumar Yadav Publisher: Vijay Kumar Yadav ISBN: Category : Computers Languages : en Pages : 57
Book Description
Artificial Intelligence and the Internet: A Comprehensive Guide offers an in-depth exploration of the transformative synergy between AI and the internet. The book begins with a detailed **Introduction to Artificial Intelligence and the Internet**, defining AI, tracing the internet’s evolution, and exploring their interconnectedness. The **Historical Context and Evolution** chapter delves into the origins of AI and the internet, highlighting key milestones in their development. Readers gain foundational knowledge through the **Fundamentals of Artificial Intelligence**, covering machine learning, deep learning, neural networks, natural language processing, and AI algorithms. Understanding the **Internet’s Structure and Function** is crucial, with explanations on how it operates, protocols, web technologies, and the Internet of Things (IoT). The book then examines **AI’s Role in Enhancing Internet Technologies**, showcasing applications in search engines, personalization, web security, and content management. **The Internet as a Catalyst for AI Development** discusses data availability, big data analytics, cloud computing, and open-source collaboration. Practical **Applications of AI on the Internet** include e-commerce, social media analytics, customer service, and online education. Addressing **Challenges and Ethical Considerations**, the guide covers privacy, AI bias, accountability, and ethical usage. **Future Trends and Innovations** explore quantum computing, AI in cybersecurity, and Web 3.0. Real-world examples in **Case Studies and Real-World Implementations** provide insights into AI’s impact on search engines, personalized advertising, content platforms, and smart home technologies. Finally, **AI and Internet Governance** and the **Conclusion and Future Directions** discuss regulatory frameworks, international collaborations, and the future of AI and the internet, advocating for responsible innovation. This book offers a detailed exploration of how AI and the internet have evolved, how they work together, and how they are shaping the future. Artificial Intelligence and the Internet: A Comprehensive Guide is your go-to resource for understanding the past, present, and future of AI and the internet. Whether you’re a student, professional, or tech enthusiast, this book offers invaluable insights into the technologies that are reshaping our world.
Author: Publisher: Cybellium ISBN: 1836790074 Category : Languages : en Pages : 233
Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Scott Lerman Publisher: Simon and Schuster ISBN: 1440331510 Category : Design Languages : en Pages : 277
Book Description
Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.
Author: Sunil Sharma
Author: Sunil Sharma
Author: Greg Geracie
Author: Raj Varma
Author: Marty Cagan
Author: Cybellium
Author: Cybellium
Author: Mothiram Rajasekaran
Author: Vijay Kumar Yadav 
Author: 
Author: Scott Lerman