Managing Intellectual Property in the Advertising Industry PDF Download

Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280519514
Category : Law
Languages : en
Pages : 120

View

Book Description
This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.

Author: Xavier Greffe
Publisher: WIPO
ISBN: 9280517015
Category : Law
Languages : en
Pages : 154

View

Book Description
This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.

Author: Lewis C. Lee
Publisher: Aspen Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 336

View

Book Description
There are four distinct types of intellectual property: patents, copyrights, trademarks, and trade secrets. This practical, systematic book is designed to help company managers decide which, if any, form of intellectual property protection is most appropriate for their needs. It demonstrates a Protection Analysis Model (flow diagram) which provides a single, coherent decision-making tool which effectively analyzes all intellectual property situations. The model integrates trade secrets, patents (utility and design), copyrights and trademarks in an easy to understand methodology which ensures that a company's intellectual property opportunities are being maximized. The book continually summarizes key points in reference tables, and includes many real-life scenarios and footnotes to case authority to support or explain points. It will be supplemented annually

Author: Rina Elster Pantalony
Publisher: WIPO
ISBN: 9280524313
Category : Law
Languages : en
Pages : 70

View

Book Description
This Guide, prepared by Rina Elster Pantalony, was recently updated to reflect the tremendous developments since it was first published in 2007, in particular Digital Rights Management, the role of social media as a business opportunity and traditional knowledge. The two-part Guide first describes IP issues relevant to museums then reviews existing business models that could provide museums with appropriate opportunities to create sustainable funding, and deliver on their stated objectives.

Author: D. Bosworth
Publisher: Edward Elgar Publishing
ISBN: 1847201555
Category : Law
Languages : en
Pages : 342

View

Book Description
This book will be a useful resource for those studying or teaching the management of IP. . . a welcome addition on the reading list for all good IP management courses. Duncan Bucknell, Journal of Intellectual Property Law and Practice This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers. Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets born from the involvement of creativity and innovation is also discussed. The Management of Intellectual Property should prove of use to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.

Author: Samsinar MD Sidin
Publisher: Springer
ISBN: 3319173200
Category : Business & Economics
Languages : en
Pages : 670

View

Book Description
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Nicola Lucchi
Publisher: Springer Science & Business Media
ISBN: 3540365435
Category : Law
Languages : en
Pages : 180

View

Book Description
The book provides a comparative and comprehensive analysis of the current technical, commercial and economical development in digital media describing the impact of new business and distribution models, the current legal and regulatory framework, social practices and consumer expectations associated with the use, distribution, and control of digital media products. In particular the author analyze the anti-circumvention provisions for technological protection measures and digital rights management systems enacted in the United States and in Europe.

Author: L. Alkaersig
Publisher: Springer
ISBN: 1137469536
Category : Law
Languages : en
Pages : 313

View

Book Description
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

Author: VINOD V. SOPLE
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120346459
Category : Law
Languages : en
Pages : 406

View

Book Description
The book presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. Now, in its Third Edition, it includes a new chapter on Valuation of Intellectual Property and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and multiple choice questions is available at www.phindia.com/sople This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text very valuable. KEY FEATURES : Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. Treats IPRs and Cyber Space and Pharmaceutical sector in separate chapters. Classifies systems in practice for various IPs. Provides IPRs legal provision in Indian context. Includes a comprehensive glossary of important terms.

Author: Tella, Adeyinka
Publisher: IGI Global
ISBN: 1522530940
Category : Language Arts & Disciplines
Languages : en
Pages : 483

View

Book Description
Taking into consideration the variety of information being created, produced, and published, the acquisition and archiving of e-resources by digital libraries is rapidly increasing. As such, managing the rights to these resources is imperative. The Handbook of Research on Managing Intellectual Property in Digital Libraries is a pivotal reference source for the latest scholarly research on strategies in which digital libraries engage in the management of increasing digital intellectual property to protect both the users and the creators of the resources. Featuring coverage on a broad range of topics such as copyright management, open access, and software programs, this book is ideally designed for academicians, researchers, and practitioners seeking material on property rights and e-resources.