Author: Phyllis S. McGrathPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 96
Book Description
Managing Corporate External Relations
Author: Phyllis S. McGrathPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 96
Book Description
Management of Corporate Communication
Author: Robert L. HeathPublisher: Routledge
ISBN: 1000149110
Category : Language Arts & Disciplines
Languages : en
Pages : 362
Book Description
Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders. Central to this book is a concern for meaning and its influence on the performance of jobs in response to expectations of co-workers and external publics. The concept of narrative is used to explain how individual and organization performance is the expression of personae that are best when enacted jointly -- in varying degrees of coordination -- to satisfy mutual performance expectations. Narrative explains the power of organizational meaning, interpersonal contacts, group performance, stakeholder negotiation, and internal and external organizational zones of meaning -- assumptions that are shared by people who enact an organization through coordinated efforts.
Managing the External Relations of Multinational Corporations
Author: David H. BlakePublisher: New York : Fund for Multinational Management Education
ISBN:
Category : Business & Economics
Languages : en
Pages : 114
Book Description
Managing the Corporate Social Environment
Author: Robert H. MilesPublisher: Prentice Hall
ISBN:
Category : Ground theory
Languages : en
Pages : 344
Book Description
Managing External Relations in Schools
Author: Nicholas Hedley FoskettPublisher: Routledge
ISBN: 1134916191
Category : Education
Languages : en
Pages : 258
Book Description
The educational environment of the 1990's is characterized by increasing independence for schools in a more competitive climate. This book is intended to be of direct practical help to those involved in ensuring the long-term wellbeing of schools for the benefit of the pupils they educate. Its aim is to provide both an overview of the issues relating to external relations in schools and an insight into the organizational and planning systems that can be applied to dealing with them. In particular it focuses on the overall field of external relations and on its individual facets, ranging from the management of links with the LEA, liaison with parents and issues in primary/secondary school links to school identity and marketing. The book is divided into four integrated parts which examine approaches to the management of external relations, links with the educational environment, links with the community, and external relations. Managing External Relations in Schools places the new challenges arising from the Education Reform Act and LMS into a broad context, which is much wider than the common concept of public relations and marketing. This will enable teachers and school managers to consider more systematically the management needs of the institution's external links. Each of the contributors is an expert in his or own field and has written from the perspective of real challenges and issues facing schools. Ideas on enhancing efficiency and effectiveness in all spheres of external relations underpin the themes in the book.
Corporate Diplomacy
Author: Witold J. HeniszPublisher: Routledge
ISBN: 1351287869
Category : Business & Economics
Languages : en
Pages : 174
Book Description
Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the strategic management of relationships with external stakeholders – what the author calls "Corporate Diplomacy" – is not just canny PR, but creates real and lasting business value.Using a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a fundamental challenge that managers of multinational corporations face as they strive to compete in the 21st century. As falling communication costs shrink, the distance between external stakeholders and shareholder value is increasingly created and protected through a strategic integration of the external stakeholder facing functions. These include government affairs, stakeholder relations, sustainability, enterprise risk management, community relations and corporate communications. Through such integration, the place where business, politics and society intersect need not be a source of nasty surprises or unexpected expenses. Most of the firms profiled in the book are now at the frontier of corporate diplomacy. But they didn’t start there. Many of them were motivated by past failings. They fell into conflicts with critical stakeholders – politicians, communities, NGO staffers, or activists – and they suffered. They experienced delays or disruptions to their operations, higher costs, angry customers, or thwarted attempts at expansion. Eventually, the managers of these companies developed smarter strategies for stakeholder engagement. They became corporate diplomats. The book draws on their experiences to take the reader to the forefront of stakeholder engagement and to highlight the six elements of corprate diplomacy.
Managing External Relations
Author: Frank AlbrightonPublisher:
ISBN: 9780335207893
Category : Education, Higher
Languages : en
Pages : 0
Book Description
Offering university administrators guidance on external relations, this book outlines specific techniques and the measurements of success. Specific chapters discuss brand management, market research, publications, advertising, the Internet, media relations, internal communications, event management, alumni relations, fundraising, organizational structure, and performance measurement. Contributors include journalists, marketing experts, and university administrators from the United States, Australia, and the United Kingdom. Distributed by Taylor and Francis. c. Book News Inc.
Management of Corporate Communication
Author: Robert Lawrence HeathPublisher: Routledge
ISBN: 9780805815528
Category : Language Arts & Disciplines
Languages : en
Pages : 306
Book Description
Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders. Central to this book is a concern for meaning and its influence on the performance of jobs in response to expectations of co-workers and external publics. The concept of narrative is used to explain how individual and organization performance is the expression of personae that are best when enacted jointly -- in varying degrees of coordination -- to satisfy mutual performance expectations. Narrative explains the power of organizational meaning, interpersonal contacts, group performance, stakeholder negotiation, and internal and external organizational zones of meaning -- assumptions that are shared by people who enact an organization through coordinated efforts.
Getting it Right
Author: Luc ZandvlietPublisher: Routledge
ISBN: 1351279548
Category : Business & Economics
Languages : en
Pages : 215
Book Description
Getting it Right is a manual for corporate managers responsible for company operations in poor and politically unstable societies. Managers can analyse their own interactions with local communities, so that they can more effectively accomplish their production goals and ensure local communities are better off as a result.
Author: