The Entrepreneur's Guide to Second Life PDF Download

Author: Daniel Terdiman
Publisher: John Wiley & Sons
ISBN: 0470179147
Category : Business & Economics
Languages : en
Pages : 326

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Book Description
"You'll discover the unique challenges and opportunities of running an in-world business. You'll delve into the most popular Second Life business and get practical pointers from some of the metaverse's best-known entrepreneurs. And you'll get the nuts-and-bolts expertise you need to succeed, from developing a unique product or service to mounting an effective marketing campaign."--Jacket.

Author: Kimberly Rufer-Bach
Publisher: John Wiley & Sons
ISBN: 0470524766
Category : Computers
Languages : en
Pages : 372

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Book Description
Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including integrating corporate culture into Second Life, in-world marketing techniques, selecting a solution provider, and how to conduct real-world business in Second Life. Plus, you’ll get hands-on solutions, smart tactics, and practical techniques, such as setting up useful meeting spaces and planning and moderating events. The book is filled with actual case studies of how top organizations have leveraged Second Life and offers analysis of their SL presence.

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 88

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Book Description

Author: Jagmohan John Raju
Publisher: Pearson Education
ISBN: 0132696517
Category : Business & Economics
Languages : en
Pages : 1030

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Book Description
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today’s shoppers really think, behave, and buy… learn proven methodologies for transforming consumer knowledge into retail profits! From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick Blatt

Author: Sue Martin Mahar
Publisher: AMACOM/American Management Association
ISBN: 081441270X
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Why market and sell to people only in the "real world"...when there's a "second life" filled with unlimited possibilities for profit?

Author: Irie Tsure
Publisher: Teach Yourself
ISBN: 9780340972885
Category : Electronic commerce
Languages : en
Pages : 196

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Book Description
Written by successful Second Life resort owner Irie Tsure, this comprehensive guide will accompany you on the tricky journey from Newbie to practising expert in the virtual world of Second Life. Teach Yourself Making Money in the Second Life World is intended to cover every skill required to enjoy and prosper within this virtual world but in particular focuses on those entrepreneurial activities, strategies and skills which can help you get ahead in business in Second Life. This book is packed with advice for virtual entrepreneurs looking to develop independent businesses within SL, perfect for individuals or small companies interested in entering SL and succeeding there. Authored by an established, popular business savvy and creative SL character, areas covered include: The Second Life economy Intellectual property rights Creating retail objects Creating fashion items including clothing, hair and footwear Scripting Creating animations including QAvimator and how to upload an animation Putting it all together including the creative process Retail outlets and venues including how,to rent or to buy space,store design and layout, selling your products in-world,opening a resort or nightclub, streaming music into Second Life,including your own music, developing the business,minimising lag, community and staff Land management including: finding, buying and selling land in Second Life, obtaining a private island, making money from virtual land, managing a Shopping Mall, checking and improving a region's performance Real-world brands in Second Life - examining the opportunities etc Marketing in second life including: branding, Second Life groups, promoting your business Appendices: A Irie's summary of success; B My past, our present and the future; C: Useful keyboard shortcuts Most other books are written by techies or tourists, not by an author who has actually made the SL experience work for themselves. This is the real McCoy.

Author: Robert Freedman
Publisher: McGraw Hill Professional
ISBN: 0071508260
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
SIGN ON. SAY HELLO. START MAKING MONEY. With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to: Create a cool avatar and connect with residents Adapt your business for the virtual environment Play for profit--and bring your dreams to life

Author: Mark Stephen Meadows
Publisher: New Riders
ISBN: 0132704862
Category : Computers
Languages : en
Pages : 321

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Book Description
What is an avatar? Why are there nearly a billion of them, and who is using them? Do avatars impact our real lives, or are they just video game conceits? Is an avatar an inspired rendering of its creator’s inner self, or is it just one among millions of anonymous vehicles clogging the online freeways? Can we use our avatars to really connect with people, or do they just isolate us? And as we become more like our avatars do they become more like us? In I, Avata r, Mark Stephen Meadows answers some of these questions, but more importantly, he raises hundreds of others in his exploration of avatars and the fascinating possibilities they hold. His examination of avatars through the lenses of sociology, psychology, politics, history, and art, he will change the way you look at even a simple online profile and revolutionize the idea of avatars as part of our lives, whether first or second.

Author: Woody Evans
Publisher: Elsevier
ISBN: 1780631863
Category : Computers
Languages : en
Pages : 211

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Book Description
Written for information professionals and librarians trying to implement and manage Web 2.0 in their physical and online collections, Building Library 3.0 pays careful attention to the implementation of social web applications, mobile computing, and RFID and QR Code technology. The book details both how to make these technologies work for libraries and also explores why libraries must gain ground in the important new territories of Web 2.0. The changing relationships between information seekers, the information being sought, and the professional information gatekeepers is of great importance in this change, and this book explains both the use of the technology to reach information seeking communities, and the profound ways in which such relationships will change the nature of librarianship. - A primer for Library 2.0, and concrete steps available to libraries seeking to catch up to their web-savvy patrons - Detailed and critical examinations of social networking sites, and their potential for libraries outreach - Studies the actions librarians can take right now to prepare for the 'border-bleeding' between physical and virtual collections

Author: Kevin Hile
Publisher: Greenhaven Publishing LLC
ISBN: 1420503065
Category : Young Adult Nonfiction
Languages : en
Pages : 106

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Book Description
The evolution of the video game is incredible; from a two-colored screen with paddle and pong to fully immersive alternate playing worlds, it is one technology that seems to be constantly evolving. This volume explains the history of video games, the considerations of their impact on players and society, and how they can be used as educational tools. Readers will learn about the future of video games as well.