Author: Ulrich BezPublisher: Te Neues Publishing Company
ISBN: 9783832795429
Category : Aston Martin automobile
Languages : en
Pages : 0
Book Description
During his ten years at the helm, Aston Martin CEO Dr. Ulrich Bez turned a niche British car maker into a profitable global business. Not your normal corporate "how I did it," this is a unique, lavishly illustrated blend of business case and personal memoir. The plot zooms along like a thriller--no business platitudes and all the insider details. We're with Dr. Bez as he sleeplessly awaits Bill Ford's verdict on buying out Aston Martin. We get up-close with the intense challenges of running an exclusive car manufacturer and see just how a global luxury brand is developed. A car enthusiast and engineer with a vision, Bez also shares his thoughts on the future of the automobile--and his plans for Aston Martin. Text in English and German SELLING POINTS: *An essential volume for any serious library on automotive design and history 200 colour and b/w photographs