Maintaining Representative National Samples of Customers of 200 Companies Within the Survey for the American Customer Satisfaction Index (ACSI) PDF Download

Author: Barbara Everitt Bryant
Publisher:
ISBN:
Category :
Languages : en
Pages : 40

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Author: Barbara Everitt Bryant
Publisher:
ISBN:
Category :
Languages : en
Pages : 11

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Author: BARBAR EVERITT BRYANT, JANICE A. BROWN AND ANN SULLIVAN MARSDEN
Publisher:
ISBN:
Category :
Languages : en
Pages : 35

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Author: BARBARA EVERITT BRYANT AND ANNE S. MARSDEN
Publisher:
ISBN:
Category :
Languages : en
Pages : 34

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Author: Barbara Everitt Bryant
Publisher:
ISBN:
Category :
Languages : en
Pages : 40

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Author: Barbara Everitt Bryant
Publisher:
ISBN:
Category :
Languages : en
Pages : 14

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Author: Claes Fornell
Publisher: Springer Nature
ISBN: 3030135624
Category : Business & Economics
Languages : en
Pages : 217

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With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience. This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) – invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future. This book will help us understand where we were, where we are today, and where we are heading tomorrow in providing exceptional customer experiences. It is a must-read for marketing professionals and customer-focused senior executives alike.

Author: David Willemsen
Publisher: GRIN Verlag
ISBN: 3640834283
Category : Business & Economics
Languages : en
Pages : 78

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Research Paper (undergraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, RWTH Aachen University (Lehrstuhl Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler ), language: English, abstract: Only those companies that fully satisfy their customers will be able to maintain a top market position in the long run. Despite the fact that this rule has been known for a very long time, it has drastically gained in importance in the last years. The reasons are multifarious, but three main aspects can be named: the upswing of customer needs, exacerbating competition, and more complex market conditions. Rising customer demands can best be explained by a growing range of products competing against each other. In times of fierce competition, companies must deliver optimal products for the purpose of maintaining their competitiveness and strengthening their market positions. To ensure maximum customer loyalty, it is essential to know the status quo regarding the so called customer satisfaction and how consumer needs developed over time. This thesis presents the current state of research in the field of customer satisfaction measurement. In its macro-structure it can be divided into a theoretical and an empirical part. In the first one, the main measurement and calculation methods are described and discussed with focus on their capability to provide valid and reliable results concerning customer satisfaction. Chapter 2 sets the thematic framework by examining different conceptions of the formation of customer satisfaction. On this basis, a coarse presentation and categorization of prevalent measurement approaches is given. Not all of those approaches are up to today’s standard of providing valid and reliable measures. Hence, in Chapter 3, only the promising subset of those approaches is further analyzed. Those methods are critically analyzed and assessed with the help of the existing literature. Building on this, a holistic customer satisfaction measurement system is introduced. Subsequently, Chapter 4 addresses the issue of comparability of different customer satisfaction measures and represents the transition from the theoretical to a praxis-based empirical part. Chapter 4.1 focuses on challenges for obtaining comparable data in international measurements. A closer look is taken at the different national CSI models as well as a recently established uniform European approach. Furthermore, study results of individual countries and industries are examined for their similarities and differences. The thesis concludes with a summary of the most important findings and provides an outlook on future developments in the field of customer satisfaction research.

Author: Dale H. Besterfield, Carol Besterfield-Michna, Glen H. Besterfield, Mary Besterfield-Sacre, Hemant Urdhwareshe, Rashmi Urdhwareshe
Publisher: Pearson Education India
ISBN: 9788131764961
Category :
Languages : en
Pages : 520

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Publisher: Pearson Education India
ISBN: 9788131732274
Category : Total quality management
Languages : en
Pages : 584

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