Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Author: Gary Gygax
Publisher: Troll Lord Games
ISBN: 9781931275224
Category :
Languages : en
Pages : 0

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Book Description
For the vigilant writer, driven publisher or game designer, Volume 3 of the Gygaxian Fantasy World series drives forward the gathering host of information brought to you by the Gygaxian Fantasy World series. From the encampments of common folk and wanderers to the teeming streets of walled towns, this work brings the fantastic world of magic to life. Game designers captain their own creations when they master knowledge of the high and low, the hamlets and towns, cities and castles and all that accompanies life in a world of our own imagining. More than that, Everyday Life breathes strength into the arms of your imaginings with pirates and palace life, eating and entertainment, villains and vagabonds, communications and commerce. Whatever is found in the daily life of a typical fantasy world is covered herein. Sound the note of world creation with Gary Gygax's Everyday Life.

Author: Gary Gygax
Publisher:
ISBN: 9781931275347
Category : Fantasy games
Languages : en
Pages : 0

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Book Description
This second volume in the Gygaxian Fantasy Worlds series marshals a veritable host of information for the game designer. Unburdened with flavor text this tome is a collection of militantly organized definitions, lists, tables and charts with an army of information from the mundane to the extraordinary. The World Builder covers outdoor settings, indoor living settings, merchandise with a completely illustrated armor and weapons section and everyday facts from the government structure to the tensile strength of rope.

Author: Gary Gygax
Publisher: Troll Lord Games
ISBN: 9781931275088
Category :
Languages : en
Pages : 0

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Book Description
In The Canting Crew, volume I of the Gygaxian Fantasy Worlds, Gygax explores the underworld of city life. Theives, their guilds, organization, a complete dictionary of the language they speak, the signs they use, everything a player or DM may want or need to know about the underclasses, new weapons and more this book is a must have.

Author: Paula Begoun
Publisher:
ISBN: 9781877988400
Category : Health & Fitness
Languages : en
Pages : 400

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Book Description
Internationally-known beauty experts Paula Begoun, Bryan Barron, and Desiree Stordahl share the surprising facts about what research has shown skin does (and doesn't) need to look and actually become healthier and younger-acting, all based on science, not marketing hype or false promises.Best-selling beauty author and internationally known "Cosmetics Cop" Paula Begoun and her team of beauty experts from Don't Go to the Cosmetics Counter Without Me are back with a book that helps consumers cut through the hype and find out the facts about skin and how it needs to be treated so each person can have the best skin of their life. From acne to wrinkles and everything in between, Paula and her team reveal the truth about skin type, skin concerns, cosmetic corrective procedures, dozens of today's most pervasive cosmetic myths, and some of the most helpful, surprising makeup tips we've uncovered in our careers. You'll learn why so many products don't work as claimed, find out some of our favorite products (that REALLY work), and learn how you can easily put together a skincare routine that will get you the best possible results without sorting through all the hype and misleading information. Readers will feel as though they're getting truly helpful advice from a good friend--someone who's been there, knows what skin problems do to one's self-esteem, and is shedding some much-needed light on the often-confusing world of beauty. The best part? All of the skincare tips and recommendations in this book are based on published scientific research on what works and what doesn't so you can be confident you're making the smartest decisions for your beauty needs.

Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719

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Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

Author: Sam Tallent
Publisher: Random House
ISBN: 0593978889
Category : Fiction
Languages : en
Pages : 0

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Book Description
A bona fide “instant classic” (Doug Stanhope) novel that tells the story of a road comic crashing and burning by acclaimed comedian Sam Tallent Billy Ray Schafer stepped off the plane in Amarillo, Texas, with twenty-six hundred dollars tucked down the leg of his black ostrich-skin cowboy boot. He walked to baggage claim slowly, jelly-legged and nearing lucidity, coming out from under the Xanax he snorted before the flight. Debauched, divorced, and courting death, Billy Ray Schafer is a comedian who has forgotten how to laugh. Over the course of seven spun-out days across the American Southwest, he travels from hell gig to hell gig in search of a reason to keep living in this bleak and violent glimpse into the psyche of a thoroughly ruined man. Ex-inmate, ex-husband, ex-father—comedian is the only title Schafer has left. Trapped in the wreckage of his wasted career, Billy Ray knows the answer to the question: What happens when opportunity doesn't come—or worse—it comes and goes? “In vivid, electric sentences that read like cinematic tracking shots,” (Denver Post) Tallent hurls you into an absolute mess of a man’s life as we search for the mercy he does not want.

Author: Nathan W. Pyle
Publisher: HarperCollins
ISBN: 0062998013
Category : Comics & Graphic Novels
Languages : en
Pages : 148

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Book Description
WATCH THE ANIMATED SERIES AUGUST 9 ON APPLE TV+ Straight from the mind of New York Times bestselling author Nathan W. Pyle, Strange Planet is an adorable and profound universe in pink, blue, green, and purple, based on the phenomenally popular Instagram of the same name! Strange Planet covers a full life cycle of the planet’s inhabitants, including milestones such as: The Emergence Day Being Gains a Sibling The Being Family Attains a Beast The Formal Education of a Being Celebration of Special Days Being Begins a Vocation The Beings at Home Health Status of a Being The Hobbies of a Being The Extended Family of the Being The Being Reflects on Life While Watching the Planet Rotate With dozens of never-before-seen illustrations in addition to old favorites, this fixed-format e-book offers a sweet and hilarious look at a distant world not all that unlike our own. I feel more attractive. Honestly, you are. It’s the star damage. I CRAVE STAR DAMAGE.

Author: Tony Little
Publisher: Bloomsbury Publishing
ISBN: 1472913124
Category : Education
Languages : en
Pages : 289

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Book Description
'A hugely reassuring, common-sense guide no parent of teenage boys should be without.' - Sunday Times In his bestselling An Intelligent Person's Guide to Education, Tony Little, former Head Master of Eton College, asks the fundamental questions about how we should make our schools and schoolchildren fit for the modern world. This book will enlighten teachers, students and anxious parents alike, providing advice from the author's many years as a teacher, headmaster and governor in both independent schools and academies, in answer to the key issues concerning education. Tony Little explains the research behind how teenagers' brains function and how they act accordingly, discusses how to deal with sex, drugs and poor discipline, reassesses the meaning of 'character' in a child's education, and provides his own list of books every bright 16-year-old should read. In addition, he offers tips for parents on dealing with adolescents and communicating with their child's school. Drawing on a lifetime's work in schools, An Intelligent Person's Guide to Education is a refreshing, rational and original take on the most important stage in a child's development. An entertaining and essential book for teachers, parents and students interested in how education should serve our young people, now and in future.

Author: Colin Platt
Publisher: Saint Martin's Griffin
ISBN: 9780312115494
Category : History
Languages : en
Pages : 256

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Book Description
Covering the years between AD 1,000 to 1,500, an illustrated volume includes information on the Norman Conquest, the Crusades, the Black Death, the Hundred Years' War, and the spread of Islam. By the author of Medieval England. Reprint.