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Author: Graeme Drummond Publisher: Routledge ISBN: 113636238X Category : Business & Economics Languages : en Pages : 322
Book Description
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Author: American Bar Association. House of Delegates Publisher: American Bar Association ISBN: 9781590318737 Category : Law Languages : en Pages : 216
Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author: Graeme Drummond Publisher: Routledge ISBN: 113636238X Category : Business & Economics Languages : en Pages : 322
Book Description
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Author: Dong Qiu Publisher: American Academic Press ISBN: 1631815288 Category : Business & Economics Languages : en Pages : 321
Book Description
Social and economic empirical research, especially the judgment of national power, is especially important, whose foundation (economic statistics) we need to make a professional review of. This book introduces the existing research results of foreign and domestic economic statistics, analyzes its intrinsic value and application significance, reveals various professional misunderstandings and index misreading that are widely spread in society, manifests various "measurement traps" implied in empirical application, summarizes four basic contradictions that economic measurement is difficult to avoid, in particular, its possible impact on the data results and empirical conclusions, and puts forward the discipline pattern and research focus of economic statistics. This book continues the critical thinking on the logic of economic measurement and is also the basis of other topics in this series. This book is suitable for the following three types of scholars, postgraduates, and senior undergraduates who are: ? willing to deepen, expand and improve the research and teaching of economic statistics theory and methodology; ? engaging in economic empirical analysis; ? willing to apply mathematical methods in the field of social economy.
Author: Disha Experts Publisher: Disha Publications ISBN: 8119181514 Category : Languages : en Pages : 378
Book Description
The updated and revised 3rd edition of the book 5 Year-wise CLAT New Pattern Previous Year Solved Papers (2024 - 2020) with 10 Mock Tests contains: # Detailed solutions of past 5 years of CLAT 2020, 2021, 2022, 2023 & 2024 papers. # 10 Quality Mock Tests designed especially on the new Passage based Pattern of the CLAT exam # Each Mock Test contains 120 Passage based newly designed questions. # The authentic solution to each and every question has been provided. # 100% errorless solutions are given.
Author: Graeme Drummond Publisher: Routledge ISBN: 1136362592 Category : Business & Economics Languages : en Pages : 352
Book Description
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- • Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning • A highly exam focused approach which has been class tested and refined • A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject • Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.
Author: Maizatun Mustafa Publisher: Kluwer Law International B.V. ISBN: 940354502X Category : Law Languages : en Pages : 497
Book Description
Derived from the renowned multi-volume International Encyclopaedia of Laws, this book provides ready access to legislation and practice concerning the environment in Malaysia. A general introduction covers geographic considerations, political, social and cultural aspects of environmental study, the sources and principles of environmental law, environmental legislation, and the role of public authorities. The main body of the book deals first with laws aimed directly at protecting the environment from pollution in specific areas such as air, water, waste, soil, noise, and radiation. Then, a section on nature and conservation management covers protection of natural and cultural resources such as monuments, landscapes, parks and reserves, wildlife, agriculture, forests, fish, subsoil, and minerals. Further treatment includes the application of zoning and land-use planning, rules on liability, and administrative and judicial remedies to environmental issues. There is also an analysis of the impact of international and regional legislation and treaties on environmental regulation. Its succinct yet scholarly nature, as well as the practical quality of the information it provides, make this book a valuable resource for environmental lawyers handling cases affecting Malaysia. Academics and researchers, as well as business investors and the various international organizations in the field, will welcome this very useful guide, and will appreciate its value in the study of comparative environmental law and policy.
Author: Ray Dalio Publisher: Simon and Schuster ISBN: 1982160276 Category : Business & Economics Languages : en Pages : 594
Book Description
Examines history's most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those in recent memory.
Author: Graeme Drummond
Author: American Bar Association. House of Delegates
Author: Graeme Drummond
Author: Dong Qiu
Author: Disha Experts
Author: Michael Hyatt & Co
Author: Bin Zhou
Author: Graeme Drummond
Author: Maizatun Mustafa
Author: Ray Dalio
Author: Julia Allspaw