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Low-Income Consumers as a Source of Innovation

Low-Income Consumers as a Source of Innovation PDF Author: Aline Krämer
Publisher:
ISBN: 9783658089313
Category :
Languages : en
Pages :

Book Description
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation Base of the pyramid (BoP) Inclusive Business Low-income markets in developing and emerging countries Target Groups Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility Executives and consultants in R & D / Product Development, Design and Market Research The Author Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

Low-Income Consumers as a Source of Innovation

Low-Income Consumers as a Source of Innovation PDF Author: Aline Krämer
Publisher:
ISBN: 9783658089313
Category :
Languages : en
Pages :

Book Description
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation Base of the pyramid (BoP) Inclusive Business Low-income markets in developing and emerging countries Target Groups Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility Executives and consultants in R & D / Product Development, Design and Market Research The Author Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

Low-Income Consumers as a Source of Innovation

Low-Income Consumers as a Source of Innovation PDF Author: Aline Krämer
Publisher: Springer
ISBN: 365808930X
Category : Business & Economics
Languages : en
Pages : 382

Book Description
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

Innovation under the Radar

Innovation under the Radar PDF Author: Xiaolan Fu
Publisher: Cambridge University Press
ISBN: 1316872211
Category : Business & Economics
Languages : en
Pages : 437

Book Description
Investigating the nature, drivers and sources of innovation in Africa, this book examines the channels for effective diffusion of innovation in and to Africa under institutional, resource and affordability constraints. Fu draws on almost a decade of research on innovation in Africa to explore these issues and unpack the process, combining a rigorous statistical analysis of a purposely designed multi-wave, multi-country survey with in-depth studies of representative cases. Building on this research, Fu argues that African firms are innovative but unsupported. Those 'under-the-radar' innovations that widely exist in Africa as a result of the constraints are not sufficient to enable Africa to leapfrog the innovation gap in the era of the fourth Industrial Revolution. This is the first comprehensive analysis of the creation and diffusion of innovation in low income countries. It also provides the first survey-based analysis of innovation in the informal economy.

Making Innovation Policy Work Learning from Experimentation

Making Innovation Policy Work Learning from Experimentation PDF Author: OECD
Publisher: OECD Publishing
ISBN: 9264185739
Category :
Languages : en
Pages : 288

Book Description
This book explores emerging topics in innovation policy for more inclusive and sustainable growth, building on concrete examples, and develops the notion of experimental innovation policy.

Marketing and the Low Income Consumer

Marketing and the Low Income Consumer PDF Author: United States. Task Force on Marketing and the Low-Income Consumer
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 76

Book Description


Base of the Pyramid 3.0

Base of the Pyramid 3.0 PDF Author: Fernando Casado Caneque
Publisher: Routledge
ISBN: 1351285955
Category : Business & Economics
Languages : en
Pages : 224

Book Description
For well over 4 billion people – approximately 60% of all humanity – annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and “social business”, and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Cañeque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven’t worked and propose new objectives and ways of working to formulate more sustainable solutions. The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem. Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.

Towards Human Development

Towards Human Development PDF Author: Giovanni Andrea Cornia
Publisher:
ISBN: 0198706081
Category : Business & Economics
Languages : en
Pages : 337

Book Description
This book advances thinking in the area of Human Development by analysing its relation with inequality and macro-economic policy. It presents a new framework for a pro-growth pro-Human Development macro-economics, including suggestions for the global management of technology and capital flows.

The Industrial Policy Revolution II

The Industrial Policy Revolution II PDF Author: J. Esteban
Publisher: Springer
ISBN: 1137335238
Category : Political Science
Languages : en
Pages : 627

Book Description
This volume is the result of the 2012 International Economic Association's series of roundtables on the theme of Industrial Policy. The first, 'New Thinking on Industrial Policy,' was hosted by the World Bank in Washington, D.C, and the second, 'New Thinking on Industrial Policy: Implications for Africa,' was held in Pretoria, South Africa.

Lead Market India

Lead Market India PDF Author: Cornelius Herstatt
Publisher: Springer
ISBN: 3319463926
Category : Business & Economics
Languages : en
Pages : 257

Book Description
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

Free Innovation

Free Innovation PDF Author: Eric Von Hippel
Publisher: MIT Press
ISBN: 0262035219
Category : Business & Economics
Languages : en
Pages : 244

Book Description
A leading innovation scholar explains the growing phenomenon and impact of free innovation, in which innovations developed by consumers and given away “for free.” In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a “free innovation paradigm.” Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away “for free.” It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights. Free innovation is already widespread in national economies and is steadily increasing in both scale and scope. Today, tens of millions of consumers are collectively spending tens of billions of dollars annually on innovation development. However, because free innovations are developed during consumers' unpaid, discretionary time and are given away rather than sold, their collective impact and value have until very recently been hidden from view. This has caused researchers, governments, and firms to focus too much on the Schumpeterian idea of innovation as a producer-dominated activity. Free innovation has both advantages and drawbacks. Because free innovators are self-rewarded by such factors as personal utility, learning, and fun, they often pioneer new areas before producers see commercial potential. At the same time, because they give away their innovations, free innovators generally have very little incentive to invest in diffusing what they create, which reduces the social value of their efforts. The best solution, von Hippel and his colleagues argue, is a division of labor between free innovators and producers, enabling each to do what they do best. The result will be both increased producer profits and increased social welfare—a gain for all.