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Author: Henrik Salén Publisher: Ediciones Díaz de Santos ISBN: 9788479781248 Category : Business & Economics Languages : es Pages : 352
Book Description
INDICE: El nuevo contexto de la distribución comercial. El merchandising: definición. El consumidor y el merchandising. El merchandising: sus hombres, sus estructuras. El merchandiser: hombre clave. El surtido activo. El producto adecuado. La tienda teatro. Gestión del lineal y rentabilidad. Ejemplos prácticos y perspectivas.
Author: Henrik Salén Publisher: Ediciones Díaz de Santos ISBN: 9788479781248 Category : Business & Economics Languages : es Pages : 352
Book Description
INDICE: El nuevo contexto de la distribución comercial. El merchandising: definición. El consumidor y el merchandising. El merchandising: sus hombres, sus estructuras. El merchandiser: hombre clave. El surtido activo. El producto adecuado. La tienda teatro. Gestión del lineal y rentabilidad. Ejemplos prácticos y perspectivas.
Author: Gaynor Lea-Greenwood Publisher: John Wiley & Sons ISBN: 1405150602 Category : Design Languages : en Pages : 231
Book Description
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Author: Marco Pedroni Publisher: Inter-Disciplinary.Net ISBN: 9781848881655 Category : Clothing trade Languages : en Pages : 203
Book Description
The book analyses fashion as a 'cultural industry' where production and consumption meet each other and explores processes and people whose work connects the two dimensions, making the materiality of clothes a doorway to join the immaterial horizons of fashion.
Author: Edward J. Balleisen Publisher: Cambridge University Press ISBN: 1107140218 Category : Business & Economics Languages : en Pages : 593
Book Description
In this book, compelling case studies show how past crises have reshaped regulation, and how policy-makers can learn from crises in the future.
Author: Rahman, Syed M. Publisher: IGI Global ISBN: 1931777284 Category : Computers Languages : en Pages : 317
Book Description
Multimedia technology has the potential to evolve the paradigm of end user computing, from the interactive text and graphics model that has developed since the 1950s, into one more compatible with the digital electronic world of the next century. Decreasing hardware costs, a relatively inexpensive storage capacity and a rapid increasing computing power and network bandwidth, all major requirements of multimedia applications, have contributed to the recent tremendous growth in production and use of multimedia contents. Interactive Multimedia Systems addresses these innovative technologies and how they can positively impact a variety of areas.
Author: Walter Lippmann Publisher: ISBN: 9781947844568 Category : Languages : en Pages : 282
Book Description
Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers. In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims. Lippmann, however, believed that in the hands of super-intelligent, disinterested, omni-benevelont 'experts, ' the 'mass media' could bring about world peace. The school system, the advent of radio, and of course, the television, were arriving or coming along shortly. Each allowed a small group of people the ability to manage a much larger group, inspiring optimism among liberals and progressives that with the right forumula, the horrors seen in World War I would never occur again. Lippmann wrote "Public Opinion" in 1922, shortly after World War I. In 1924, a certain Adolf Hitler would be spending time in jail. If this merited any mention in any newspaper, it is doubtful that no expert paid it any mind. 1939 was, after all, a long way off.
Author: John Palfrey Publisher: Basic Books ISBN: 0465029337 Category : Technology & Engineering Languages : en Pages : 307
Book Description
In Interop, technology experts John Palfrey and Urs Gasser explore the immense importance of interoperability -- the standardization and integration of technology -- and show how this simple principle will hold the key to our success in the coming decades and beyond. The practice of standardization has been facilitating innovation and economic growth for centuries. The standardization of the railroad gauge revolutionized the flow of commodities, the standardization of money revolutionized debt markets and simplified trade, and the standardization of credit networks has allowed for the purchase of goods using money deposited in a bank half a world away. These advancements did not eradicate the different systems they affected; instead, each system has been transformed so that it can interoperate with systems all over the world, while still preserving local diversity. As Palfrey and Gasser show, interoperability is a critical aspect of any successful system -- and now it is more important than ever. Today we are confronted with challenges that affect us on a global scale: the financial crisis, the quest for sustainable energy, and the need to reform health care systems and improve global disaster response systems. The successful flow of information across systems is crucial if we are to solve these problems, but we must also learn to manage the vast degree of interconnection inherent in each system involved. Interoperability offers a number of solutions to these global challenges, but Palfrey and Gasser also consider its potential negative effects, especially with respect to privacy, security, and co-dependence of states; indeed, interoperability has already sparked debates about document data formats, digital music, and how to create successful yet safe cloud computing. Interop demonstrates that, in order to get the most out of interoperability while minimizing its risks, we will need to fundamentally revisit our understanding of how it works, and how it can allow for improvements in each of its constituent parts. In Interop, Palfrey and Gasser argue that there needs to be a nuanced, stable theory of interoperability -- one that still generates efficiencies, but which also ensures a sustainable mode of interconnection. Pointing the way forward for the new information economy, Interop provides valuable insights into how technological integration and innovation can flourish in the twenty-first century.
Author: J. G. Ballard Publisher: Macmillan ISBN: 9780312156831 Category : Literary Collections Languages : en Pages : 324
Book Description
A collection of novelist's non-fiction writings spanning more than thirty years addresses topics including the arts, science, literature, popular culture, and his own life.
Author: Henrik Salén
Author: Henrik Salén
Author: Gaynor Lea-Greenwood
Author: Marco Pedroni
Author: Edward J. Balleisen
Author: Rahman, Syed M.
Author: Walter Lippmann
Author: Edward Foss
Author: John Palfrey
Author: J. G. Ballard
Author: Lari A. Bishop