Los fundamentos de la Retórica PDF Download

Author: Antonio López Eire
Publisher: EdiUNS
ISBN: 9789879281567
Category :
Languages : es
Pages : 84

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Author: Hugh Blair
Publisher:
ISBN:
Category :
Languages : es
Pages : 402

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Author: Lluís Pastor Pérez
Publisher: Editorial UOC
ISBN: 8491162852
Category : Language Arts & Disciplines
Languages : en
Pages : 70

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Book Description
La retórica cambió la sociedad griega. Antes de su aparición, los tiranos decidían. Con su nacimiento, en Sicilia, florece el debate.Ahora, antes de mandar, se debe convencer. Los primeros grandes expertos en el nuevo arte de la persuasión son los sofistas. Este libro explica cómo la retórica renovó el mundo antiguo y cómo aún hoy es parte esencial de nuestra comunicación pública.

Author:
Publisher: BRILL
ISBN: 9004334076
Category : Social Science
Languages : en
Pages : 188

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Indice: Max PARRA: Villa y la subjetividad politica popular: un acercamiento subalternista a Los de abajo de Mariano Azuela . - Rosa GARCIA GUTIERREZ: Hubo una poesia de la Revolucion Mexicana?: el caso de Carlos Gutierrez Cruz. - Eugenia HOUVENAGHEL: Alfonso Reyes y la polemica nacionalista de 1932. - Lois PARKINSON ZAMORA: Misticismo mexicano y la obra magica de Remedios Varo."

Author: Laurent Pernot
Publisher: BRILL
ISBN: 9047428471
Category : Literary Criticism
Languages : en
Pages : 672

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This volume gathers over forty papers by leading scholars in the field of the history of rhetoric. It illustrates the current trends in this new area of research and offers a great richness of insights. The contributors are from fourteen different countries in Europe, America and Asia ; the majority of the papers are in English and French, some others in German, Italian, and Spanish. The texts and subjects covered include the Bible, Classical Antiquity, Medieval and Modern Europe, Chinese and Korean civilization, and the contemporary world. Word, speech, language and institutions are addressed from several points of view. One major topic, among many others, is Rhetoric and Religion.

Author: A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher: Editorial GEDISA
ISBN: 8497849752
Category : Language Arts & Disciplines
Languages : en
Pages : 210

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Author: Jorge Gómez Tejada
Publisher: USFQ Press
ISBN: 9978682074
Category : History
Languages : en
Pages : 536

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Book Description
Conceived as a contribution to the continuous construction of the identity of the Codex Mendoza, the present volume is organized around three axes: material analysis, textual and stylistic interpretation, and reception and circulation studies. The works of Barker-Benfield and MOLAB further our objective of understanding the manuscript's materiality. The re-binding and conservation process registered by Barker-Benfield has allowed us to do away with speculation regarding the method of production used to create the manuscript and its previous bindings. This, in turn, has allowed heretofore accepted connections, such as the authorship of Francisco Gualpuyogualcal, to be reexamined. Similarly, the analysis undertaken by the MOLAB team and headed by Davide Domenici has settled the debate on the nature of the pigments used in the production of the manuscript. This has added additional layers of nuance to previously held interpretative hypotheses on the meaning of specific pigments and the strictness of their application in the tlacuilolli. While color holds meaning for the tlacuilo, color is not inexorably linked to its materiality. These observations have the potential to inspire a new generation of interpretative studies, based on ever more accurate data regarding the material nature of the Codex Mendoza. Interpretative studies of the manuscript in this volume represent a line of inquiry that, by considering the manuscript from the complex perspectives of the work of art, literature, and bibliography, complement previous anthropological and historical readings of the Codex Mendoza. My essays as well as those by Diana Magaloni and Daniela Bleichmar reconsider the number and style of the artists who produced the manuscript in order to understand both the process by which it was created as well as the place it occupies in the artistic context of the early viceroyalty. Far from entering a binary relation between subjugator and subjugated, the decisions made by these artists and intellectuals manifest the forms of thinking and seeing time and space in the Mesoamerican world. I demonstrate that the pictures in the Codex Mendoza were painted in a workshop in which one, two, or more individuals collaborated on each page to create a single composition; as such, the creation of these pictures took on an air of rituality and functioned as "an instrument to recreate, reactualize, and make coherent the historical becoming linked to territory with cosmic patterns" (Magaloni, this volume). This last observation complements and reinforces Joanne Harwood's proposed reading of the third section of the manuscript. For Harwood, notwithstanding the originality of the visual solutions used to compose this section of the manuscript, the Codex Mendoza's pre-Columbian model resonates with a Mesoamerican religious genre: the teoamoxtli.

Author: Louise E. Walker
Publisher: Stanford University Press
ISBN: 0804784574
Category : History
Languages : en
Pages : 342

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Book Description
When the postwar boom began to dissipate in the late 1960s, Mexico's middle classes awoke to a new, economically terrifying world. And following massacres of students at peaceful protests in 1968 and 1971, one-party control of Mexican politics dissipated as well. The ruling Institutional Revolutionary Party struggled to recover its legitimacy, but instead saw its support begin to erode. In the following decades, Mexico's middle classes ended up shaping the history of economic and political crisis, facilitating the emergence of neo-liberalism and the transition to democracy. Waking from the Dream tells the story of this profound change from state-led development to neo-liberalism, and from a one-party state to electoral democracy. It describes the fraught history of these tectonic shifts, as politicians and citizens experimented with different strategies to end a series of crises. In the first study to dig deeply into the drama of the middle classes in this period, Walker shows how the most consequential struggles over Mexico's economy and political system occurred between the middle classes and the ruling party.

Author: Samuel Mateus
Publisher: Cambridge Scholars Publishing
ISBN: 1527568881
Category : Language Arts & Disciplines
Languages : en
Pages : 153

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Book Description
This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.

Author: Luís Marchili
Publisher: Luis Marchili
ISBN:
Category : Education
Languages : en
Pages : 333

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Book Description
The art of legislation, that had got lost, is reborn in this book from the classic tradition, which conceives the laws like wise and eloquent civic speeches, and the rhetoric as its basic method, of a such way, that the return to the ancient will be a true progress.