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A Preface to Marketing Management

A Preface to Marketing Management PDF Author: J. Paul Peter
Publisher:
ISBN: 9781260151619
Category : Marketing
Languages : en
Pages :

Book Description

A Preface to Marketing Management

A Preface to Marketing Management PDF Author: J. Paul Peter
Publisher:
ISBN: 9781260151619
Category : Marketing
Languages : en
Pages :

Book Description

Loose Leaf for A Preface to Marketing Management

Loose Leaf for A Preface to Marketing Management PDF Author: J. Paul Peter
Publisher: McGraw-Hill Education
ISBN: 9781260300161
Category : Business & Economics
Languages : en
Pages : 288

Book Description
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Introduction to Business

Introduction to Business PDF Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455

Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

The Cumulative Book Index

The Cumulative Book Index PDF Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2312

Book Description
A world list of books in the English language.

Bibliographic Guide to Business and Economics

Bibliographic Guide to Business and Economics PDF Author: New York Public Library. Research Libraries
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 604

Book Description

Specialty and Minor Crops Handbook

Specialty and Minor Crops Handbook PDF Author: Claudia Myers
Publisher: UCANR Publications
ISBN: 9781879906389
Category : Technology & Engineering
Languages : en
Pages : 196

Book Description
Handy for commercial producers as well as backyard gardeners, this classic guide for growers and sellers of niche market produce provides detailed information about growing specialty crops that are growing in popularity among consumers. Includes 63 crop sheets-from arugula to radicchio, basil to thyme, prickly pear to tomatillos, variety and heirloom tomatoes. Includes market information, resources, and a glossary of Asian vegetable names.

A Preface to Marketing Management

A Preface to Marketing Management PDF Author: J. Paul Peter
Publisher:
ISBN: 9781260287257
Category : Marketing
Languages : en
Pages : 290

Book Description
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Principles of Marketing

Principles of Marketing PDF Author: John F. Tanner, Jr.
Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :

Book Description

Keys to Private Practice Success

Keys to Private Practice Success PDF Author: Harvey Schmiedeke
Publisher:
ISBN: 9780981535500
Category : Medical offices
Languages : en
Pages : 363

Book Description

Management

Management PDF Author: Thomas S. Bateman
Publisher: McGraw-Hill Higher Education
ISBN: 9780071108539
Category : Business & Economics
Languages : en
Pages : 774

Book Description
This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.
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