Author: Thierry Bourbié
Publisher: Editions TECHNIP
ISBN: 9782710805168
Category : Science
Languages : en
Pages : 366
Book Description
Acoustics of Porous Media
Author: Thierry Bourbié
Publisher: Editions TECHNIP
ISBN: 9782710805168
Category : Science
Languages : en
Pages : 366
Book Description
Publisher: Editions TECHNIP
ISBN: 9782710805168
Category : Science
Languages : en
Pages : 366
Book Description
Properties of UO2
Author: J. Belle
Publisher:
ISBN:
Category : Nuclear fuels
Languages : en
Pages : 146
Book Description
Publisher:
ISBN:
Category : Nuclear fuels
Languages : en
Pages : 146
Book Description
Frequency and Time
Author: P. Kartaschoff
Publisher:
ISBN:
Category : Frequencies of oscillating systems
Languages : en
Pages : 284
Book Description
Publisher:
ISBN:
Category : Frequencies of oscillating systems
Languages : en
Pages : 284
Book Description
MILCOM 2005
Author: Institute of Electrical and Electronics Engineers
Publisher:
ISBN:
Category :
Languages : en
Pages : 674
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 674
Book Description
Buyology
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Neuroscientific Foundations of Anesthesiology
Author: George A. Mashour
Publisher: Oxford University Press
ISBN: 0190453303
Category : Medical
Languages : en
Pages : 296
Book Description
Although the perioperative care of patients by anesthesiologists draws on diverse clinical skills, the principles of anesthesiology and pain management are rooted in the neurosciences. The Neuroscientific Foundations of Anesthesiology thoroughly examines the anesthetic modulation of the central, peripheral, and autonomic nervous systems and will help redefine anesthesiology as a fundamentally neuroscientific field. The book is organized by sections, with each focusing on a different part of the nervous system. State-of-the-art chapters written by thought-leaders in anesthesiology and neuroscience provide a novel and invaluable resource.
Publisher: Oxford University Press
ISBN: 0190453303
Category : Medical
Languages : en
Pages : 296
Book Description
Although the perioperative care of patients by anesthesiologists draws on diverse clinical skills, the principles of anesthesiology and pain management are rooted in the neurosciences. The Neuroscientific Foundations of Anesthesiology thoroughly examines the anesthetic modulation of the central, peripheral, and autonomic nervous systems and will help redefine anesthesiology as a fundamentally neuroscientific field. The book is organized by sections, with each focusing on a different part of the nervous system. State-of-the-art chapters written by thought-leaders in anesthesiology and neuroscience provide a novel and invaluable resource.
Audio Effectiveness in Aviation
Author: North Atlantic Treaty Organization. Advisory Group for Aerospace Research and Development. Aerospace Medical Panel. Symposium
Publisher:
ISBN:
Category : Airplanes
Languages : en
Pages : 374
Book Description
Publisher:
ISBN:
Category : Airplanes
Languages : en
Pages : 374
Book Description
Principles of Radar and Sonar Signal Processing
Author: Chevalier François Le
Publisher: Artech House
ISBN: 9781608071357
Category : Radar
Languages : en
Pages : 422
Book Description
Publisher: Artech House
ISBN: 9781608071357
Category : Radar
Languages : en
Pages : 422
Book Description
Routledge International Handbook of Ignorance Studies
Author: Matthias Gross
Publisher: Routledge
ISBN: 1317964675
Category : Business & Economics
Languages : en
Pages : 427
Book Description
Once treated as the absence of knowledge, ignorance today has become a highly influential topic in its own right, commanding growing attention across the natural and social sciences where a wide range of scholars have begun to explore the social life and political issues involved in the distribution and strategic use of not knowing. The field is growing fast and this handbook reflects this interdisciplinary field of study by drawing contributions from economics, sociology, history, philosophy, cultural studies, anthropology, feminist studies, and related fields in order to serve as a seminal guide to the political, legal and social uses of ignorance in social and political life. Chapter 33 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available here: https://tandfbis.s3-us-west-2.amazonaws.com/rt-files/docs/Open+Access+Chapters/9780415718967_oachapter33.pdf
Publisher: Routledge
ISBN: 1317964675
Category : Business & Economics
Languages : en
Pages : 427
Book Description
Once treated as the absence of knowledge, ignorance today has become a highly influential topic in its own right, commanding growing attention across the natural and social sciences where a wide range of scholars have begun to explore the social life and political issues involved in the distribution and strategic use of not knowing. The field is growing fast and this handbook reflects this interdisciplinary field of study by drawing contributions from economics, sociology, history, philosophy, cultural studies, anthropology, feminist studies, and related fields in order to serve as a seminal guide to the political, legal and social uses of ignorance in social and political life. Chapter 33 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available here: https://tandfbis.s3-us-west-2.amazonaws.com/rt-files/docs/Open+Access+Chapters/9780415718967_oachapter33.pdf
Xenakis
Author: James Harley
Publisher: Routledge
ISBN: 1135874948
Category : Biography & Autobiography
Languages : en
Pages : 306
Book Description
Xenakis: His Life in Music is a full-length study of the influential contemporary composer Iannis Xenakis. Following the trajectory of Xenakis’s compositional development, James Harley, who studied with Xenakis, presents the works together with clear explanations of the technical and conceptual innovations that shaped them. Harley examines the relationship between the composer and two early influences: Messiaen and Le Corbusier. Particular attention is paid to analyzing works which were vital to the composer’s creative development, from early, unpublished works to the breakthrough pieces Metastasis and Pithoprakta, through the oft-discussed decade of formalization and the evolving styles of the succeeding three decades.
Publisher: Routledge
ISBN: 1135874948
Category : Biography & Autobiography
Languages : en
Pages : 306
Book Description
Xenakis: His Life in Music is a full-length study of the influential contemporary composer Iannis Xenakis. Following the trajectory of Xenakis’s compositional development, James Harley, who studied with Xenakis, presents the works together with clear explanations of the technical and conceptual innovations that shaped them. Harley examines the relationship between the composer and two early influences: Messiaen and Le Corbusier. Particular attention is paid to analyzing works which were vital to the composer’s creative development, from early, unpublished works to the breakthrough pieces Metastasis and Pithoprakta, through the oft-discussed decade of formalization and the evolving styles of the succeeding three decades.