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Author: Kristina Wilson Publisher: Yc British Art ISBN: 9780300104752 Category : Art Languages : en Pages : 154
Book Description
"During the years of the Great Depression in America, modernist designers developed products and lifestyle concepts intended for middle-class, not elite, consumers. In this fascinating book, [the author] coins the term 'livable modernism' to describe this school of design. Livable modernism combined international style functional efficiency and sophistication with a respect for American consumers' desires for physical and psychological comfort, paving the way for the work of Charles and Ray Eames and other post-World War II designers. [The author] offers a new view of modernist furnishings marketed for middle-class living rooms, dining rooms, and bedrooms of the 1930s, and provides groundbreaking analyses of many of the most popular items, including George Sakier's stemware for the Fostoria Glass Company, Russel Wrights' American modern furniture for Macy's, and Gilbert Rohde's clocks for the Herman Miller Clock Company. As the first study of the marketing of modern design during the Depression years, [this book] features an extensive array of vintage advertisements from such magazines as 'Better Homes and Gardens', 'House Beautiful', 'Ladies' Home Journal', and the 'Saturday Evening Post'. [The author] discusses the relation of modernism to the cultural and economic climate of the Depression and examines the sophisticated marketing strategies of the movement that coincided with a period of tremendous growth for print magazines and the advertising industry. Filled with fresh insights into a fascinating period in American modern design, this book provides an important new look at these designers' and design companies' philosophies, innovations, and influence that until now have been under-appreciated"--Bookjacket.
Author: Kristina Wilson Publisher: Yc British Art ISBN: 9780300104752 Category : Art Languages : en Pages : 154
Book Description
"During the years of the Great Depression in America, modernist designers developed products and lifestyle concepts intended for middle-class, not elite, consumers. In this fascinating book, [the author] coins the term 'livable modernism' to describe this school of design. Livable modernism combined international style functional efficiency and sophistication with a respect for American consumers' desires for physical and psychological comfort, paving the way for the work of Charles and Ray Eames and other post-World War II designers. [The author] offers a new view of modernist furnishings marketed for middle-class living rooms, dining rooms, and bedrooms of the 1930s, and provides groundbreaking analyses of many of the most popular items, including George Sakier's stemware for the Fostoria Glass Company, Russel Wrights' American modern furniture for Macy's, and Gilbert Rohde's clocks for the Herman Miller Clock Company. As the first study of the marketing of modern design during the Depression years, [this book] features an extensive array of vintage advertisements from such magazines as 'Better Homes and Gardens', 'House Beautiful', 'Ladies' Home Journal', and the 'Saturday Evening Post'. [The author] discusses the relation of modernism to the cultural and economic climate of the Depression and examines the sophisticated marketing strategies of the movement that coincided with a period of tremendous growth for print magazines and the advertising industry. Filled with fresh insights into a fascinating period in American modern design, this book provides an important new look at these designers' and design companies' philosophies, innovations, and influence that until now have been under-appreciated"--Bookjacket.
Author: Victoria Rosner Publisher: Oxford University Press ISBN: 0192583816 Category : Literary Criticism Languages : en Pages : 358
Book Description
Changes in the routines of domestic life were among the most striking social phenomena of the period between the two World Wars, when the home came into focus as a problem to be solved: re-imagined, streamlined, electrified, and generally cleaned up. Modernist writers understood themselves to be living in an epochal moment when the design and meaning of home life were reconceived. Moving among literature, architecture, design, science, and technology, Machines for Living shows how the modernization of the home led to profound changes in domestic life and relied on a set of emergent concepts, including standardization, scientific method, functionalism, efficiency science, and others, that form the basis of literary modernism and stand at the confluence of modernism and modernity. Even as modernist writers criticized the expanding reach of modernization into the home, they drew on its conceptual vocabulary to develop both the thematic and formal commitments of literary modernism. Rosner's work develops a new methodology for interdisciplinary modernist studies and shows how the reinvention of domestic life is central to modernist literature.
Author: Victoria Rosner Publisher: Columbia University Press ISBN: 0231133057 Category : Architecture Languages : en Pages : 241
Book Description
In the late 19th century the conventions of domesticity came under scrutiny by British writers & others intent on bringing a modern spirit into the home. Rosner reveals the connections between those who elegantly synthesized modernist literature with architetcural plans, room designs, & decorative art.
Author: Owen Hatherley Publisher: John Hunt Publishing ISBN: 1780997353 Category : Philosophy Languages : en Pages : 156
Book Description
Militant Modernism is a defence against Modernism's many detractors. It looks at design, film and architecture - especially architecture — and pursues the notion of an evolved modernism that simply refuses to stop being necessary. Owen Hatherley gives us new ways to look at what we thought was familiar — Bertolt Brecht, Le Corbusier, even Vladimir Mayakovsky. Through Hatherley's eyes we see all of the quotidian modernists of the 20th century - lesser lights, too — perhaps understanding them for the first time. Whether we are looking at Britain's brutalist aesthetics, Russian Constructivism, or the Sexpol of Wilhelm Reich, the message is clear. There is no alternative to Modernism.
Author: Kristina Wilson Publisher: Princeton University Press ISBN: 0691213496 Category : Art Languages : en Pages : 264
Book Description
The first investigation of how race and gender shaped the presentation and marketing of Modernist decor in postwar America In the world of interior design, mid-century Modernism has left an indelible mark still seen and felt today in countless open-concept floor plans and spare, geometric furnishings. Yet despite our continued fascination, we rarely consider how this iconic design sensibility was marketed to the diverse audiences of its era. Examining advice manuals, advertisements in Life and Ebony, furniture, art, and more, Mid-Century Modernism and the American Body offers a powerful new look at how codes of race, gender, and identity influenced—and were influenced by—Modern design and shaped its presentation to consumers. Taking us to the booming suburban landscape of postwar America, Kristina Wilson demonstrates that the ideals defined by popular Modernist furnishings were far from neutral or race-blind. Advertisers offered this aesthetic to White audiences as a solution for keeping dirt and outsiders at bay, an approach that reinforced middle-class White privilege. By contrast, media arenas such as Ebony magazine presented African American readers with an image of Modernism as a style of comfort, security, and social confidence. Wilson shows how etiquette and home decorating manuals served to control women by associating them with the domestic sphere, and she considers how furniture by George Nelson and Charles and Ray Eames, as well as smaller-scale decorative accessories, empowered some users, even while constraining others. A striking counter-narrative to conventional histories of design, Mid-Century Modernism and the American Body unveils fresh perspectives on one of the most distinctive movements in American visual culture.
Author: Mardges Bacon Publisher: Chronicle Books ISBN: 1616897864 Category : Architecture Languages : en Pages : 196
Book Description
John McAndrew's Modernist Vision tells the compelling story of the architect, scholar, and curator John McAndrew, who played a key role in redefining modernism in the United States from the 1930s onward. The designer of the Vassar College Art Library—arguably the first modern interior on a college campus—and the curator of architecture at the Museum of Modern Art in New York from 1937 to 1941, McAndrew was instrumental in creating a distinct and innovative aesthetic that bridged the European modernist lineage and American regional vernacular. Providing a fascinating glimpse into McAndrew's life, his associations with important architects and artists, and the historical context that shaped his work, this book is a thoroughly researched testament to a man who left a powerful mark on the evolution of American architecture.
Author: Vladimir Kulic Publisher: University of Texas Press ISBN: 0292760655 Category : Architecture Languages : en Pages : 502
Book Description
In the decades following World War II, modern architecture spread around the globe alongside increased modernization, urbanization, and postwar reconstruction—and it eventually won widespread acceptance. But as the limitations of conventional conceptions of modernism became apparent, modern architecture has come under increasing criticism. In this collection of essays, experienced and emerging scholars take a fresh look at postwar modern architecture by asking what it meant to be “modern,” what role modern architecture played in constructing modern identities, and who sanctioned (or was sanctioned by) modernism in architecture. This volume presents focused case studies of modern architecture in three realms—political, religious, and domestic—that address our very essence as human beings. Several essays explore developments in Czechoslovakia, Romania, and Yugoslavia and document a modernist design culture that crossed political barriers, such as the Iron Curtain, more readily than previously imagined. Other essays investigate various efforts to reconcile the concerns of modernist architects with the traditions of the Roman Catholic Church and other Christian institutions. And a final group of essays looks at postwar homebuilding in the United States and demonstrates how malleable and contested the image of the American home was in the mid-twentieth century. These inquiries show the limits of canonical views of modern architecture and reveal instead how civic institutions, ecclesiastical traditions, individual consumers, and others sought to sanction the forms and ideas of modern architecture in the service of their respective claims or desires to be modern.
Author: Cynthia Fowler Publisher: Routledge ISBN: 135156353X Category : Art Languages : en Pages : 226
Book Description
Through a close look at the history of the modernist hooked rug, this book raises important questions about the broader history of American modernism in the first half of the twentieth century. Although hooked rugs are not generally associated with the avant-garde, this study demonstrates that they were a significant part of the artistic production of many artists engaged in modernist experimentation. Cynthia Fowler discusses the efforts of Ralph Pearson and of Zoltan and Rosa Hecht to establish modernist hooked rug industries in the 1920s, uncovering a previously undocumented history. The book includes a consideration of the rural workers used to create the modernist narrative of the hooked rug, as cottage industries were established throughout the rural Northeast and South to serve the ever increasing demand for hooked rugs by urban consumers. Fowler closely examines institutional enterprises that highlighted and engaged the modernist hooked rugs, such as key exhibitions at the Museum of Modern Art and the Metropolitan Museum of Art in the 1930s and '40s. This study reveals the fluidity of boundaries among art, craft and design, and the profound efforts of a devoted group of modernists to introduce the general public to the value of modern art.
Author: Claire Vaye Watkins Publisher: Penguin ISBN: 0698195949 Category : Fiction Languages : en Pages : 352
Book Description
Named a Best Book of the Year by The Washington Post, NPR, Vanity Fair, LA Times, San Francisco Chronicle, Huffington Post, The Atlantic, Refinery 29, Men's Journal, Ploughshares, Lit Hub, Book Riot, Los Angeles Magazine, Powells, BookPage and Kirkus Reviews The much-anticipated first novel from a Story Prize-winning “5 Under 35” fiction writer. In 2012, Claire Vaye Watkins’s story collection, Battleborn, swept nearly every award for short fiction. Now this young writer, widely heralded as a once-in-a-generation talent, returns with a first novel that harnesses the sweeping vision and deep heart that made her debut so arresting to a love story set in a devastatingly imagined near future: Unrelenting drought has transfigured Southern California into a surreal, phantasmagoric landscape. With the Central Valley barren, underground aquifer drained, and Sierra snowpack entirely depleted, most “Mojavs,” prevented by both armed vigilantes and an indifferent bureaucracy from freely crossing borders to lusher regions, have allowed themselves to be evacuated to internment camps. In Los Angeles’ Laurel Canyon, two young Mojavs—Luz, once a poster child for the Bureau of Conservation and its enemies, and Ray, a veteran of the “forever war” turned surfer—squat in a starlet’s abandoned mansion. Holdouts, they subsist on rationed cola and whatever they can loot, scavenge, and improvise. The couple’s fragile love somehow blooms in this arid place, and for the moment, it seems enough. But when they cross paths with a mysterious child, the thirst for a better future begins. They head east, a route strewn with danger: sinkholes and patrolling authorities, bandits and the brutal, omnipresent sun. Ghosting after them are rumors of a visionary dowser—a diviner for water—and his followers, who whispers say have formed a colony at the edge of a mysterious sea of dunes. Immensely moving, profoundly disquieting, and mind-blowingly original, Watkins’s novel explores the myths we believe about others and tell about ourselves, the double-edged power of our most cherished relationships, and the shape of hope in a precarious future that may be our own.
Author: Kristina Wilson
Author: Kristina Wilson
Author: Victoria Rosner
Author: Victoria Rosner
Author: Kristina Wilson
Author: Owen Hatherley
Author: Kristina Wilson
Author: Mardges Bacon
Author: Vladimir Kulic
Author: Cynthia Fowler
Author: Claire Vaye Watkins