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Author: Edward L. Bernays Publisher: University of Oklahoma Press ISBN: 0806189827 Category : Business & Economics Languages : en Pages : 441
Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Edward L. Bernays Publisher: University of Oklahoma Press ISBN: 0806189827 Category : Business & Economics Languages : en Pages : 441
Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Suzanne Park Publisher: Sourcebooks, Inc. ISBN: 1728209439 Category : Young Adult Fiction Languages : en Pages : 209
Book Description
An NPR Best Book of the Year A PopSugar Best Book of June! "An absolute joy to read. I completely demolished it one sitting."—NPR.org Nominated to the 2022 YALSA Quick Picks for Young Adult Reluctant Readers list A 2021 Junior Library Guild Young Adults Selection Korean American social media influencer Sunny is shipped off to a digital detox camp in this hilarious, charming romantic comedy. Perfect for fans of laugh-out-loud coming-of-age stories. Sunny Song's Big Summer Goals: 1) Make Rafael Kim my boyfriend (finally!) 2) Hit 100K followers (almost there...) 3) Have the best last summer of high school ever Not on Sunny's list: accidentally filming a PG-13 cooking video that goes viral (#browniegate). Extremely not on her list: being shipped off to a digital detox farm camp in Iowa (IOWA??) for a whole month. She's traded in her WiFi connection for a butter churn, and if she wants any shot at growing her social media platform this summer, she'll need to find a way back online. But between some unexpected friendships and an alarmingly cute farm boy, Sunny might be surprised by the connections she makes when she's forced to disconnect. Praise for Sunny Song Will Never Be Famous: "Sunny Song is one of the most hilarious, heart-warming, relatable teen characters I've had the pleasure of encountering. A must-have."—Sandhya Menon, New York Times bestselling author of When Dimple Met Rishi "A true delight!"—Helen Hoang, USA Today bestselling author of The Kiss Quotient "Sunny will easily endear herself to many readers."—Booklist "Park smartly and honestly weaves Sunny's nuanced experience as a Korean American into a story that is ultimately about human identity in our advanced age of social networking."—Kirkus Reviews "Suzanne Park smartly explores identity, specifically when it is intertwined with social media...an insightful, pertinent and humorous novel."—Shelf Awareness Also by Suzanne Park: The Perfect Escape
Author: Eran Razin Publisher: Springer Science & Business Media ISBN: 1402057628 Category : Political Science Languages : en Pages : 307
Book Description
This book provides a comparative perspective on employment deconcentration within selected European metropolitan areas. The book introduces a comparative framework, followed by eight chapter-length case studies: three based in northern Europe, three in the south European-Mediterranean region and two in post-Communist central Europe. Most chapters examine two metropolitan areas, usually a large and a smaller one. The comparison reveals considerable variations in the magnitude, form, and process of employment deconcentration.
Author: Donald Waters Publisher: Kogan Page Publishers ISBN: 0749471344 Category : Business & Economics Languages : en Pages : 512
Book Description
The field of logistics continues to develop at a remarkable pace. Until recently, logistics was barely considered in long-term plans, but its strategic role is now recognised and lies at the heart of long-term plans in almost every business. Reasons for this change include: communications and information technology offer new opportunities; world trade grows; competition forces operations to adopt new practices and become evermore efficient; and the concern for the environment increases. Add to this the increased emphasis on consumer satisfaction, flexible operations and time compression, and it's clear that getting logistics right is important. This 7th edition of Global Logistics, edited by Stephen Rinsler and Donald Waters, has been thoroughly revised and updated to reflect the latest trends, best practices, and cutting-edge thinking on global logistics. It provides guidance on important topics, including agile supply chains, IT, sustainability and performance management, collaboration, outsourcing and humanitarian logistics. This edition of Global Logistics provides new chapters on supply chain trends and strategies, fulfilling customer needs, and supply chain vulnerability. There are also dedicated new chapters on China and Central and Eastern Europe to assess developments across the globe. This edition serves as a forum for acknowledged sector specialists to discuss key logistics issues and share their authoritative views. The new edition introduces new contributors, including leading thinkers from international universities and businesses. Global Logistics is an invaluable source of guidance and practical advice for students, managers and practitioners, who will find it an essential text that also includes online resources. Online resources available include a student manual with key learning outcomes for each chapter.
Author: Diane Borsato Publisher: Douglas & McIntyre ISBN: 9781771622844 Category : Art Languages : en Pages : 192
Book Description
Outdoor School features recent works of contemporary environmental art and writing by more than twenty-five Canadian and Indigenous artists who propose radical new ways of thinking about and being outdoors together.
Author: Suzanne Park Publisher: Sourcebooks, Inc. ISBN: 1728209404 Category : Young Adult Fiction Languages : en Pages : 199
Book Description
"Indeed the perfect escape from, well, pretty much everything."—SARAH HENNING, author of Throw Like a Girl and the Sea Witch duology Love is a battlefield in this hysterical romantic comedy, perfect for fans of Jenny Han and teen romance books. Nate Jae-Woo Kim wants to be rich. When one of his classmates offers Nate a ridiculous amount of money to commit grade fraud, he knows that taking the windfall would help support his prideful Korean family, but is compromising his integrity worth it? Luck comes in the form of Kate Anderson, Nate's colleague at the zombie-themed escape room where he works. She approaches Nate with a plan: a local tech company is hosting a weekend-long survivalist competition with a huge cash prize. It could solve all of Nate's problems, and she needs the money too. If the two of them team up, Nate has a real shot of winning the grand prize. But the real challenge? Making through the weekend with his heart intact... A great pick for: Readers of YA romance and romantic comedy books Parents who need gifts for teens and reluctant readers Fans of Sarah Dessen, Kasie West and Christina Lauren People who love both the Hunger Games and rom-coms and didn't know they needed a crossover Praise for The Perfect Escape: A Junior Library Guild selection! "Pure fun! A hilarious rom-com that head-fakes you into tumbling headlong into a techno-zombie survival thriller propelled by banter and plenty of heart."—David Yoon, New York Times bestselling author of Frankly in Love "The Perfect Escape is just that—perfect. Filled with humor and heart, it won't let you go until you're smiling."—Danielle Paige, New York Times bestselling author of the Dorothy Must Die series and Stealing Snow "An adorable, laugh-out-loud YA romcom with a lovable hero and an action-packed zombie-themed escape room—what more could you want?"—Jenn Bennett, author of Alex, Approximately
Author: John Burrows Publisher: Central Mortgage and Housing Corporation ISBN: Category : Architecture Languages : en Pages : 440
Book Description
This handy reference book walks you through the complete construction of a wood frame house, from excavation to the finishing touches. It is updated to the current edition of the National Building code. This is the most comprehensive, easy-to-use reference book for the construction of wood-frame houses. Canadian Wood-Frame House Construction features illustrations tables, plan ahead notes, healthy housing insights to minimize and protect occupants and environment.
Author: David Clayton Publisher: ISBN: 9781621381419 Category : Art Languages : en Pages : 282
Book Description
In The Way of Beauty, David Clayton describes how a true Catholic education is both a program of liturgical catechesis and an inculturation that aims for the supernatural transformation of the person so that he can in turn transfigure the whole culture through the divine beauty of his daily action. There is no human activity, no matter how mundane, that cannot be enhanced by this formation in beauty. Such enhanced activity then resonates in harmony with the common good and, through its beauty, draws all people to the Church--and ultimately to the worship of God in the Sacred Liturgy. The Way of Beauty will be of profound interest not only to artists, architects, and composers, but also to educators, who can apply its principles in home and classroom for the formation and education of children and students of all ages and at all levels--family, homeschooling, high school, college, and university. "Since the good, the true, and the beautiful are a manifestation of the Trinity, it is always a grievous fault to leave beauty out of any discussion of the relationship between faith and reason. This being so, I am thrilled at the way David Clayton illustrates how beauty stands in eternal communion with the good and the true."--JOSEPH PEARCE, Aquinas College "In spite of the great proclamation that the sacred liturgy is the font and apex of all we are about as Catholics, fifty years after the Council we still seem far from seeing and living this truth in all its fullness. Drawing upon years of experience as artist and teacher, David Clayton thoroughly unpacks this truth and shows, with an impressive range of examples, how it can and should play out every day in our schools, academic curricula, cultural endeavors, and practice of the fine arts. His treatment of the ways in which architecture, liturgy, and music reflect the mathematical ordering of the cosmos and the hierarchy of created being is illuminating and exciting. The Way of Beauty is a manifesto for the re-integration of the truth laid hold of in intellectual disciplines, the beauty aspired to in art and worship, and the good embodied in morals and manners. Ambitiously integrative yet highly practical, this book ought to be in the hands of every Catholic educator, pastor, and artist."--PETER KWASNIEWSKI, Wyoming Catholic College "In The Way of Beauty, David Clayton offers us a mini-liberal arts education. The book is a counter-offensive against a culture that so often seems to have capitulated to a 'will to ugliness.' He shows us the power in beauty not just where we might expect it--in the visual arts and music--but in domains as diverse as math, theology, morality, physics, astronomy, cosmology, and liturgy. But more than that, his study of beauty makes clear the connection between liturgy, culture, and evangelization, and offers a way to reinvigorate our commitment to the Good, the True, and the Beautiful in the twenty-first century. I am grateful for this book and hope many will take its lessons to heart."--JAY W. RICHARDS, Catholic University of America "Every pope who has promoted the new evangelization has spoken about how essential 'the way of beauty' is in engaging the modern world with the Gospel. What is it about the experience of beauty that can arrest the heart, crack it open, and stir its deepest longings, leading us on a pilgrimage to God? David Clayton's book provides compelling answers."--CHRISTOPHER WEST, Founder and President of The Cor Project DAVID CLAYTON is an internationally acclaimed Catholic artist, teacher, and published writer on sacred art, liturgy, and culture. He was Fellow and Artist in Residence at Thomas More College of Liberal Arts in New Hampshire from 2009 until May 2015 and is the founder of the Way of Beauty program, which has been taught for college credit, featured on television, and is now presented in this book.
Author: Publisher: ISBN: 9789048536252 Category : HISTORY Languages : en Pages :
Book Description
This book examines the active role of urban citizens in constructing alternative urban spaces as tangible resistance towards capitalist production of urban spaces that continue to encroach various neighborhoods. The collection of narratives presented here brings together research from ten different Asian cities and re-theorises the city from the perspective of ordinary people facing moments of crisis, contestations, and cooperative quests to create alternative spaces to those being produced under prevailing urban processes. The chapters accent the exercise of human agency through daily practices in the production of urban space and the intention is not one of creating a romantic or utopian vision of what a city "by and for the people" ought to be. Rather, it is to place people in the centre as mediators of city-making with discontents about current conditions and desires for a better life.
Author: Edward L. Bernays
Author: Edward L. Bernays
Author: Suzanne Park
Author: Piers Brendon
Author: Eran Razin
Author: Donald Waters
Author: Diane Borsato
Author: Suzanne Park
Author: John Burrows
Author: David Clayton
Author: