LEMON. HOW THE ADVERTISING BRAIN TURNED SOUR. PDF Download

Author: ORLANDO. WOOD
Publisher:
ISBN: 9780852941478
Category :
Languages : en
Pages :

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Author: Karen Nelson-Field
Publisher: Springer Nature
ISBN: 9811515409
Category : Business & Economics
Languages : en
Pages : 161

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This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

Author: Audrey Shulman
Publisher: ABRAMS
ISBN: 1613127731
Category : Cooking
Languages : en
Pages : 298

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A “sweet indulgence for your mind, heart, and tastebuds”—now a major motion picture starring Yara Shahidi, Odessa A’zion, and Bette Midler (Molly Tarlov, MTV’s Awkward). Meeting Mr. Right is never easy. And in a big city like Los Angeles, it’s even harder. So, after years of fruitless efforts at finding a soul mate, Audrey Shulman decided to take a different route to a man’s heart—through his sweet tooth. Whipping up a variety of sinfully delicious cakes, Audrey invaded the savage singles scene fully armed with butter, sugar, and frosting. Sitting in Bars with Cake recounts Audrey’s year spent baking, bar-hopping, and offering slices of cake to men in the hope of finding a boyfriend (or, at the very least, a date). With 35 inventive recipes, this charming book pairs each cake with a short essay and tongue-in-cheek lesson about picking up boys in bars. “This delectable mix of encouragement, anecdote and cream-filling is more than enough reason to start baking and flirting.” —Winnie Holzman, creator of My So-Called Life “This is a delightfully humble and enthralling tale about cake and bars and boys, but it’s really about life, and what it takes to get up every day and be the person you have always wanted to be.” —Tracy Moore, Jezebel

Author: Kelley Armstrong
Publisher: Penguin
ISBN: 1101624264
Category : Fiction
Languages : en
Pages : 451

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From the #1 New York Times bestselling author of the Otherworld series and Hemlock Island, the first chilling novel in the Cainsville series. Olivia Taylor-Jones is shattered to learn that she’s adopted. Her biological parents? Notorious serial killers. On a quest to learn more about her past, Olivia lands in the small town of Cainsville, Illinois. As she draws on long-hidden abilities, Olivia begins to realize that there are dark secrets in Cainsville—and powers lurking in the shadows.

Author: Les Binet
Publisher:
ISBN: 9780852941454
Category : Branding (Marketing)
Languages : en
Pages : 136

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Author: Zoë François
Publisher: Ten Speed Press
ISBN: 1984857371
Category : Cooking
Languages : en
Pages : 274

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IACP AWARD FINALIST • The expert baker and bestselling author behind the Magnolia Network original series Zoë Bakes explores her favorite dessert—cakes!—with more than 85 recipes to create flavorful and beautiful layers, loafs, Bundts, and more. “Zoë’s relentless curiosity has made her an artist in the truest sense of the word.”—Joanna Gaines, co-founder of Magnolia NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY TIME OUT Cake is the ultimate symbol of celebration, used to mark birthdays, weddings, or even just a Tuesday night. In Zoë Bakes Cakes, bestselling author and expert baker Zoë François demystifies the craft of cakes through more than eighty-five simple and straightforward recipes. Discover treats such as Coconut–Candy Bar Cake, Apple Cake with Honey-Bourbon Glaze, and decadent Chocolate Devil’s Food Cake. With step-by-step photo guides that break down baking fundamentals—like creaming butter and sugar—and Zoë’s expert knowledge to guide you, anyone can make these delightful creations. Featuring everything from Bundt cakes and loaves to a beautifully layered wedding confection, Zoë shows you how to celebrate any occasion, big or small, with delicious homemade cake.

Author: Jostein Gaarder
Publisher: Farrar, Straus and Giroux
ISBN: 1466804270
Category : Fiction
Languages : en
Pages : 599

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A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.

Author: Les Binet
Publisher:
ISBN: 9780852941348
Category : Marketing
Languages : en
Pages : 0

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Author: JENNY. LECOAT
Publisher: Polygon
ISBN: 9781846975318
Category :
Languages : en
Pages : 272

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In June 1940, the Channel Islands becomes the only part of Great Britain to be occupied by Hitler's forces. Hedy Bercu, a young Jewish girl from Vienna who fled to Jersey two years earlier to escape the Anschluss, finds herself once more entrapped by the Nazis, this time with no escape.Hedy's War follows her struggle to survive the Occupation and avoid deportation to the camps. Despite her racial status, Hedy finds work with the German authorities and embarks on acts of resistance. Most remarkable of all, she falls in love with German lieutenant Kurt Rümmele - a relationship on which her life soon comes to depend.

Author: Steven Pinker
Publisher: Harper Collins
ISBN: 0062032526
Category : Language Arts & Disciplines
Languages : en
Pages : 578

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"A brilliant, witty, and altogether satisfying book." — New York Times Book Review The classic work on the development of human language by the world’s leading expert on language and the mind In The Language Instinct, the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.