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Author: Lynda Jeanine Cochran Publisher: Human Kinetics ISBN: 0736073639 Category : Business & Economics Languages : en Pages : 226
Book Description
This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand the 'Boomer' generation's leisure values, interests and needs. It contains staff training strategies, marketing strategies and a guide to developing successful 'Boomer' programmes.
Author: Lynda Jeanine Cochran Publisher: Human Kinetics ISBN: 0736073639 Category : Business & Economics Languages : en Pages : 226
Book Description
This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand the 'Boomer' generation's leisure values, interests and needs. It contains staff training strategies, marketing strategies and a guide to developing successful 'Boomer' programmes.
Author: Lynda J. Cochran Publisher: Human Kinetics ISBN: 1492583960 Category : Sports & Recreation Languages : en Pages : 226
Book Description
The baby boomers—those born between 1946 and 1964—are a generation that consists of nearly 76 million Americans. Beginning in 2011, this large and influential population will begin their transition out of the workforce. As baby boomers enter retirement, they will be looking for opportunities in fitness, sports, outdoors, arts and cultural events, and other activities that suit their vibrant lifestyles. With their varied life experiences, values, and expectations, baby boomers are predicted to redefine the meaning of recreation and leisure programming for mature adults. Though many researchers have forecast the boomers’ impact on the future, only Leisure Programming for Baby Boomers addresses key information that recreation and leisure professionals need in order to make program decisions with baby boomers in mind. The authors combine their research, programming, and marketing expertise to provide insights into the values and lifestyle choices of boomers and offer programming and marketing strategies to reach this large and influential population. Leisure Programming for Baby Boomers will help you move beyond the traditional offerings of bingo, art classes, and social dances to capture the attention and imagination of your baby boomer community. This comprehensive guide offers these features: An in-depth review of current research to help you understand the values, interests, and needs of the boomer generation Guidance in adopting a “boomer lens” so you can more easily recognize the opportunities in working with this group and create and market programs that appeal to the values of this unique generation The Cochran Baby Boomer Quiz, a tool that can be used not only in assessing the programming preferences of the boomers in your community, but also in testing your staff’s knowledge of boomers and preparing them to work more effectively with this group Strategies, guidelines, and ready-to-use ideas for boomer-specific programming in arts and culture, outdoor recreation, education, wellness, and tourism Marketing templates and strategies that will attract boomers and keep them coming to your programs With Leisure Programming for Baby Boomers, you’ll discover what distinguishes the baby boomer generation from previous generations in regard to their demographic makeup, gender differences, cultural influences, brand loyalty, consumer behavior, and spending patterns. Based on current research, Leisure Programming for Baby Boomers explains the boomer generation in terms of five value areas specific to recreation and leisure programming: cultural influences, healthy aging and society, retirement, leisure pursuits, and economic levels. Using this knowledge, you’ll learn how to consider these generational values to create effective marketing messages and plan appropriate programming. Leisure Programming for Baby Boomers presents a range of detailed program ideas and formats that fulfill the interests of this new clientele so you can start offering new programs right away. It also offers guidelines and examples that will help you plan your own programs to meet the needs of your community. You’ll find all the tools you need to market your new programs, including techniques for attracting boomers to your programs and marketing templates that make implementing your marketing strategies simpler. Information on key topics such as marketing psychology; advertising beyond the brochure; motivating, recruiting, and communicating at the front lines; and creating and maintaining a focused image will help you better understand how to market programs. In this demand-driven occupation, recreation professionals must be prepared to market and deliver a wide range of leisure opportunities to serve the boomer generation. Is your recreation or leisure program ready for the baby boomers? Leisure Programming for Baby Boomers will help you understand the unique profile of the boomer generation and respond with creative programs that will add value and quality to the leisure lives of this new generation of mature adults. For information on system requirements or accessing an E-book after purchase, click here.
Author: Lynda Jeanine Cochran Publisher: ISBN: 9781492542278 Category : Baby boom generation Languages : en Pages : 214
Book Description
This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand the 'Boomer' generation's leisure values, interests and needs. It contains staff training strategies, marketing strategies and a guide to developing successful 'Boomer' programmes.
Author: Mclean Publisher: Jones & Bartlett Learning ISBN: 1284106810 Category : Education Languages : en Pages : 329
Book Description
The Eleventh Edition of Kraus' Recreation and Leisure in Modern Society provides a detailed introduction to the history, developments, and current trends in leisure studies. It addresses contemporary issues facing the recreation and leisure profession and focuses on challenges and opportunities that impact the profession now as well as years from now. Extensive research into emerging trends helps support the text and provide insights into the future.
Author: Tapps, Tyler Publisher: Human Kinetics ISBN: 1492543128 Category : Sports & Recreation Languages : en Pages : 496
Book Description
Introduction to Recreation and Leisure, Third Edition, presents perspectives from 52 leading experts from around the world. It delves into foundational concepts, delivery systems, and programming services; offers an array of ancillaries; and helps students make informed career choices.
Author: Amy Hurd Publisher: Jones & Bartlett Learning ISBN: 1284249441 Category : Sports & Recreation Languages : en Pages : 376
Book Description
Kraus' Recreation and Leisure in Modern Society provides a detailed introduction to the history, developments, and current trends in leisure studies. The Twelfth Edition focuses on the challenges and opportunities impacting the profession—including dramatic demographic changes, new technologies, and innovations in marketing—through an array of pedagogical features, including engaging sidebars and case studies addressing contemporary issues. Focusing on ten different types of organizations—ranging from nonprofit community organizations and armed forces recreation to sports management and travel and tourism sponsors—the Twelfth Edition is an invaluable resource for students considering a career in the recreation and leisure industry
Author: Amy Hanson Publisher: John Wiley & Sons ISBN: 0470500794 Category : Religion Languages : en Pages : 230
Book Description
How ministry leaders can help older adults be a vital part of Christian community With the explosion of the older adult population, this important book explores the opportunities and challenges that this presents for the Christian community. Amy Hanson challenges us to let go of many old stereotypes regarding aging and embrace a new paradigm that sees older adults as active, healthy and capable of making significant contributions. Debunks the myths of aging that keep us from fully embracing the potential of people in life's second half Offers suggestions on how to re-invent ministry with older adults Focuses on unleashing older adults to serve and make an impact on churches and congregations A volume in the Leadership Network series The author shows church leaders how they can unleash the power of the baby boomer population to strengthen their congregations.
Author: Tyler Tapps Publisher: Human Kinetics ISBN: 1718212380 Category : Business & Economics Languages : en Pages : 515
Book Description
Introduction to Recreation and Leisure, Fourth Edition, presents a comprehensive view of the multifaceted field of recreation and leisure. It delves into foundational concepts, delivery systems, and programming services. Over 40 leading experts from around the globe offer their diverse perspectives
Author: Douglas Emerson Blandy Publisher: Human Kinetics ISBN: 9780736065641 Category : Art Languages : en Pages : 268
Book Description
"The text raws on current knowledge of leisure programming strategies for small, medium-sized, and large organizations in a variety of settings, including community recreation, community and cultural arts, nonprofit organizations, hospitality, tourism, public relations, and event management. The book uses the leisure and recreation perspective to present the essential principles of arts and cultural programming to plan, design, manage, and evaluate events."--BOOK JACKET.
Author: Lynda Jeanine Cochran
Author: Lynda Jeanine Cochran
Author: Lynda J. Cochran
Author: Lynda Jeanine Cochran
Author: Lynda Jeanine Cochran
Author: Mclean
Author: Tapps, Tyler
Author: Amy Hurd
Author: Amy Hanson
Author: Tyler Tapps
Author: Douglas Emerson Blandy