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Author: Patricio Sáiz Publisher: Routledge ISBN: 1000549380 Category : Business & Economics Languages : en Pages : 528
Book Description
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Author: Patricio Sáiz Publisher: Routledge ISBN: 1000549380 Category : Business & Economics Languages : en Pages : 528
Book Description
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Author: Capt Arthur H. Wagner Uscg (Ret) Publisher: Trafford Publishing ISBN: 1466906022 Category : Biography & Autobiography Languages : en Pages : 313
Book Description
Competition for Army acquisition funding in the betrween wars depression years was fierce. The opposing camps of Fighter Supremacy versus Strategic Bombing played out at the Air Corps Tactical School (ACTS), at GHQ, before Congress and in the media. Military exercises pitted the Navy and the Air Corps in operations with real cloak and dagger background gambits, each trying to gain the upper hand. When leaders such as Benjamin Foulois, Billy Mitchell, and Frank Andrews eventually were able to foster a bomber competition to replace the Martin B-10, Boeing's four-engined Model 299 was a clear winner; but then it crashed at Dayton, and the Army opted for the Douglas B-18. Somehow, Frank Andrews had enough faith in his convictions and managed to have 13 Y1B-17s produced and sent to the 2nd Bombardment Group at Langley Field, VA. There Robert Olds and his three squadrons enthralled the country with long range goodwill flights, transcontinental speed runs with an obscure 1st Lt Curtis leMay navigating the way, and a thrilling movie "Test Pilot" starring Clark Gable, Myrna Loy, and Spencer Tracy. Fortunately for the trials of WWII, these daring young men of the Army Air Corps put their careers on the line, and made the B-17 one of the iconic weapons of that conflict. This is the untold story of the aircraft development and the men who made it happen.
Author: LtCol Leon E. Braxton USAF Publisher: Trafford Publishing ISBN: 1466906030 Category : Transportation Languages : en Pages : 313
Book Description
Competition for Army acquisition funding in the betrween wars depression years was fierce. The opposing camps of Fighter Supremacy versus Strategic Bombing played out at the Air Corps Tactical School (ACTS), at GHQ, before Congress and in the media. Military exercises pitted the Navy and the Air Corps in operations with real cloak and dagger background gambits, each trying to gain the upper hand. When leaders such as Benjamin Foulois, Billy Mitchell, and Frank Andrews eventually were able to foster a bomber competition to replace the Martin B-10, Boeing's four-engined Model 299 was a clear winner; but then it crashed at Dayton, and the Army opted for the Douglas B-18. Somehow, Frank Andrews had enough faith in his convictions and managed to have 13 Y1B-17s produced and sent to the 2nd Bombardment Group at Langley Field, VA. There Robert Olds and his three squadrons enthralled the country with long range goodwill flights, transcontinental speed runs with an obscure 1st Lt Curtis leMay navigating the way, and a thrilling movie "Test Pilot" starring Clark Gable, Myrna Loy, and Spencer Tracy. Fortunately for the trials of WWII, these daring young men of the Army Air Corps put their careers on the line, and made the B-17 one of the iconic weapons of that conflict. This is the untold story of the aircraft development and the men who made it happen.
Author: Stephen Wade Publisher: University of Illinois Press ISBN: 025209400X Category : Music Languages : en Pages : 505
Book Description
The Beautiful Music All Around Us presents the extraordinarily rich backstories of thirteen performances captured on Library of Congress field recordings between 1934 and 1942 in locations reaching from Southern Appalachia to the Mississippi Delta and the Great Plains. Including the children's play song "Shortenin' Bread," the fiddle tune "Bonaparte's Retreat," the blues "Another Man Done Gone," and the spiritual "Ain't No Grave Can Hold My Body Down," these performances were recorded in kitchens and churches, on porches and in prisons, in hotel rooms and school auditoriums. Documented during the golden age of the Library of Congress recordings, they capture not only the words and tunes of traditional songs but also the sounds of life in which the performances were embedded: children laugh, neighbors comment, trucks pass by. Musician and researcher Stephen Wade sought out the performers on these recordings, their families, fellow musicians, and others who remembered them. He reconstructs the sights and sounds of the recording sessions themselves and how the music worked in all their lives. Some of these performers developed musical reputations beyond these field recordings, but for many, these tracks represent their only appearances on record: prisoners at the Arkansas State Penitentiary jumping on "the Library's recording machine" in a rendering of "Rock Island Line"; Ora Dell Graham being called away from the schoolyard to sing the jump-rope rhyme "Pullin' the Skiff"; Luther Strong shaking off a hungover night in jail and borrowing a fiddle to rip into "Glory in the Meetinghouse." Alongside loving and expert profiles of these performers and their locales and communities, Wade also untangles the histories of these iconic songs and tunes, tracing them through slave songs and spirituals, British and homegrown ballads, fiddle contests, gospel quartets, and labor laments. By exploring how these singers and instrumentalists exerted their own creativity on inherited forms, "amplifying tradition's gifts," Wade shows how a single artist can make a difference within a democracy. Reflecting decades of research and detective work, the profiles and abundant photos in The Beautiful Music All Around Us bring to life largely unheralded individuals--domestics, farm laborers, state prisoners, schoolchildren, cowboys, housewives and mothers, loggers and miners--whose music has become part of the wider American musical soundscape. The hardcover edition also includes an accompanying CD that presents these thirteen performances, songs and sounds of America in the 1930s and '40s.
Author: Andrew Morland Publisher: Voyageur Press (MN) ISBN: 9781616739560 Category : Technology & Engineering Languages : en Pages : 216
Book Description
This book celebrates an icon of American agriculture and industry with more than 400 pictures of legendary John Deere machines from one of world’s most famous tractor photographers.
Author: Oscar J. Martínez Publisher: University of Arizona Press ISBN: 0816538190 Category : History Languages : en Pages : 345
Book Description
Juárez is no ordinary city. Its history is exhilarating and tragic. Part of the state of Chihuahua and located on the border with the United States opposite El Paso, Texas, Juárez has often captured the world’s attention in dramatic fashion. In Ciudad Juárez: Saga of a Legendary Border City, Oscar J. Martínez provides a historical overview of the economic and social evolution of this famous transnational urban center from the 1848 creation of the international boundary between Mexico and the United States to the present, emphasizing the city’s deep ties to the United States. Martínez also explores major aspects of the social history of the city, including cross-border migration, urbanization, population growth, living standards, conditions among the city’s workers, crime, and the circumstances that led to the horrendous violence that catapulted Juárez to the top rung of the world’s most violent urban areas in the early twenty-first century. In countless ways, the history of Juárez is the history of the entire Mexican northern frontier. Understanding how the city evolved provides a greater appreciation for the formidable challenges faced by Mexican fronterizos and yields vital insights into the functioning of borderland regions around the world.
Author: Patricio Sáiz
Author: Patricio Sáiz
Author: Capt Arthur H. Wagner Uscg (Ret)
Author: LtCol Leon E. Braxton USAF
Author: Stephen Wade
Author: Andrew Morland
Author: 
Author: Oscar J. Martínez
Author: United States. National Resources Board. Land Planning Committee
Author: United States. National Resources Board. Land Planning Committee
Author: United States. National Resources Board. Land Planning Committee