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Author: Robert Solomon Publisher: John Wiley & Sons ISBN: 111922828X Category : Business & Economics Languages : en Pages : 191
Book Description
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Author: Robert Solomon Publisher: John Wiley & Sons ISBN: 111922828X Category : Business & Economics Languages : en Pages : 191
Book Description
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Author: David Hackett Fischer Publisher: Oxford University Press ISBN: 019974369X Category : History Languages : en Pages : 981
Book Description
This fascinating book is the first volume in a projected cultural history of the United States, from the earliest English settlements to our own time. It is a history of American folkways as they have changed through time, and it argues a thesis about the importance for the United States of having been British in its cultural origins. While most people in the United States today have no British ancestors, they have assimilated regional cultures which were created by British colonists, even while preserving ethnic identities at the same time. In this sense, nearly all Americans are "Albion's Seed," no matter what their ethnicity may be. The concluding section of this remarkable book explores the ways that regional cultures have continued to dominate national politics from 1789 to 1988, and still help to shape attitudes toward education, government, gender, and violence, on which differences between American regions are greater than between European nations.
Author: Mark S. Hamm Publisher: DIANE Publishing ISBN: 1437929591 Category : Political Science Languages : en Pages : 258
Book Description
This is a print on demand edition of a hard to find publication. Examines terrorists¿ involvement in a variety of crimes ranging from motor vehicle violations, immigration fraud, and mfg. illegal firearms to counterfeiting, armed bank robbery, and smuggling weapons of mass destruction. There are 3 parts: (1) Compares the criminality of internat. jihad groups with domestic right-wing groups. (2) Six case studies of crimes includes trial transcripts, official reports, previous scholarship, and interviews with law enforce. officials and former terrorists are used to explore skills that made crimes possible; or events and lack of skill that the prevented crimes. Includes brief bio. of the terrorists along with descriptions of their org., strategies, and plots. (3) Analysis of the themes in closing arguments of the transcripts in Part 2. Illus.
Author: Moon Travel Guides Publisher: Moon Travel ISBN: 9781640497702 Category : Travel Languages : en Pages : 0
Book Description
Dream, discover, and uncover your next great adventure. Moon Travel Guides takes you on a journey around the world with Wanderlust: A Traveler's Guide to the Globe. Get inspired with lists of mythic locations, epic trails, ancient cities, and more that span the four corners. This stunning, hardcover book is packed with full-color photos, charming illustrations, and fascinating overviews of each destination, making it the perfect gift for dreamers and adventurers alike. Walk along the Great Wall of China, climb the Atlas Mountains, or trek through Patagonia. Visit stunning national parks from Yellowstone in the US to Tongariro in New Zealand, explore the Gobi Desert, or set sail to the Greek Islands. Eat your way through the best street food cities in the world, follow wine trails from Spain to Australia, and shop famous markets from the Grand Bazaar to the Marrakech souks. Find the best places to stargaze from Chile to France, or witness jaw-dropping phenomena from reversing rivers and blooming deserts to fluorescent blue haze and the Aurora Boreales. Filled with natural wonders, dazzling celebrations, quirky festivals, road trips, bucket-list sites, epic outdoor adventures, and cultural treasures, Wanderlust is the definitive book for the curious traveler. Where will you go?
Author: Naomi Klein Publisher: Macmillan ISBN: 9780312203436 Category : Business & Economics Languages : en Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: Jeff Zentner Publisher: Ember ISBN: 0553524046 Category : Young Adult Fiction Languages : en Pages : 321
Book Description
Named to ten BEST OF THE YEAR lists and selected as a William C. Morris Award Winner,The Serpent King is the critically acclaimed, much-beloved story of three teens who find themselves--and each other--while on the cusp of graduating from high school with hopes of leaving their small-town behind. Perfect for fans of John Green's Turtles All the Way Down. "Move over, John Green; Zentner is coming for you." —The New York Public Library “Will fill the infinite space that was left in your chest after you finished The Perks of Being a Wallflower.” —BookRiot.com Dill isn't the most popular kid at his rural Tennessee high school. After his father fell from grace in a public scandal that reverberated throughout their small town, Dill became a target. Fortunately, his two fellow misfits and best friends, Travis and Lydia, have his back. But as they begin their senior year, Dill feels the coils of his future tightening around him. His only escapes are music and his secret feelings for Lydia--neither of which he is brave enough to share. Graduation feels more like an ending to Dill than a beginning. But even before then, he must cope with another ending--one that will rock his life to the core. Debut novelist Jeff Zentner provides an unblinking and at times comic view of the hard realities of growing up in the Bible belt, and an intimate look at the struggles to find one’s true self in the wreckage of the past. “A story about friendship, family and forgiveness, it’s as funny and witty as it is utterly heartbreaking.” —PasteMagazine.com “A brutally honest portrayal of teen life . . . [and] a love letter to the South from a man who really understands it.” —Mashable.com “I adored all three of these characters and the way they talked to and loved one another.”—New York Times
Author: Clarence R. Geier Publisher: Createspace Independent Publishing Platform ISBN: 9781541023482 Category : Languages : en Pages : 232
Book Description
The book includes six chapters that cover Virginia history from initial settlement through the 20th century plus one that deals with the important role of underwater archaeology. Written by prominent archaeologists with research experience in their respective topic areas, the chapters consider important issues of Virginia history and consider how the discipline of historic archaeology has addressed them and needs to address them . Changes in research strategy over time are discussed , and recommendations are made concerning the need to recognize the diverse and often differing roles and impacts that characterized the different regions of Virginia over the course of its historic past. Significant issues in Virginia history needing greater study are identified.
Author: Siddhartha Mukherjee Publisher: Simon and Schuster ISBN: 1439170916 Category : Health & Fitness Languages : en Pages : 624
Book Description
Winner of the Pulitzer Prize and a documentary from Ken Burns on PBS, this New York Times bestseller is “an extraordinary achievement” (The New Yorker)—a magnificent, profoundly humane “biography” of cancer—from its first documented appearances thousands of years ago through the epic battles in the twentieth century to cure, control, and conquer it to a radical new understanding of its essence. Physician, researcher, and award-winning science writer, Siddhartha Mukherjee examines cancer with a cellular biologist’s precision, a historian’s perspective, and a biographer’s passion. The result is an astonishingly lucid and eloquent chronicle of a disease humans have lived with—and perished from—for more than five thousand years. The story of cancer is a story of human ingenuity, resilience, and perseverance, but also of hubris, paternalism, and misperception. Mukherjee recounts centuries of discoveries, setbacks, victories, and deaths, told through the eyes of his predecessors and peers, training their wits against an infinitely resourceful adversary that, just three decades ago, was thought to be easily vanquished in an all-out “war against cancer.” The book reads like a literary thriller with cancer as the protagonist. Riveting, urgent, and surprising, The Emperor of All Maladies provides a fascinating glimpse into the future of cancer treatments. It is an illuminating book that provides hope and clarity to those seeking to demystify cancer.
Author: Ralph Ellison Publisher: Penguin Books Limited ISBN: 9780241970560 Category : Fiction Languages : en Pages : 0
Book Description
The invisible man is the unnamed narrator of this impassioned novel of black lives in 1940s America. Embittered by a country which treats him as a non-being he retreats to an underground cell.
Author: Dave Kerpen Publisher: McGraw Hill Professional ISBN: 0071769501 Category : Business & Economics Languages : en Pages : 289
Book Description
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Author: Robert Solomon
Author: Robert Solomon
Author: David Hackett Fischer
Author: Mark S. Hamm
Author: Moon Travel Guides
Author: Naomi Klein
Author: Jeff Zentner
Author: Clarence R. Geier
Author: Siddhartha Mukherjee
Author: Ralph Ellison
Author: Dave Kerpen