Author: Bernard Marr Publisher: John Wiley & Sons ISBN: 1119231396 Category : Business & Economics Languages : en Pages : 320
Book Description
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter
Author: Johnny Ch LOK Publisher: ISBN: 9781726762472 Category : Languages : en Pages : 691
Book Description
This book researchs how to apply big dta gathering tool to predict retail and service industry consumer behavior. This book first part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in retail industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method.This book has these two research questions need to be answered?(1)Can apply (AI) learning machine predict consumer behaviors in retail industry?(2)Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate in retail industry?Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans.Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately.In my this book first part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book.
Author: DAVID SANDUA Publisher: David Sandua ISBN: Category : Cooking Languages : en Pages : 225
Book Description
Discover the fascinating world of "Foodie" culture, a culinary odyssey that captures the essence of our collective love of food. On this journey, we delve into the most exquisite corners of food, exploring not only the flavors that excite our palate, but also the deep connection between food, culture, and society. Through detailed and passionate analysis, this book unfolds the layers of a global phenomenon that has transformed the way we experience, enjoy, and value food. From the evolution of food appreciation to the influence of digital media on our gastronomic choices, each page invites you to savor the richness of culinary diversity, the importance of conscious consumption, and the hedonistic pleasure that resides in every bite. "Foodie Culture" is a celebration of food as an art, a science, and a means of human connection, offering an in-depth perspective on how a passion for gastronomy shapes our world.
Author: Neeraj Kumar Publisher: CRC Press ISBN: 1000163490 Category : Computers Languages : en Pages : 346
Book Description
Present book covers new paradigms in Blockchain, Big Data and Machine Learning concepts including applications and case studies. It explains dead fusion in realizing the privacy and security of blockchain based data analytic environment. Recent research of security based on big data, blockchain and machine learning has been explained through actual work by practitioners and researchers, including their technical evaluation and comparison with existing technologies. The theoretical background and experimental case studies related to real-time environment are covered as well. Aimed at Senior undergraduate students, researchers and professionals in computer science and engineering and electrical engineering, this book: Converges Blockchain, Big Data and Machine learning in one volume. Connects Blockchain technologies with the data centric applications such Big data and E-Health. Easy to understand examples on how to create your own blockchain supported by case studies of blockchain in different industries. Covers big data analytics examples using R. Includes lllustrative examples in python for blockchain creation.
Author: Pethuru Raj Publisher: CRC Press ISBN: 1000057399 Category : Computers Languages : en Pages : 341
Book Description
This book comprehensively conveys the theoretical and practical aspects of IoT and big data analytics with the solid contributions from practitioners as well as academicians. This book examines and expounds the unique capabilities of the big data analytics platforms in capturing, cleansing and crunching IoT device/sensor data in order to extricate actionable insights. A number of experimental case studies and real-world scenarios are incorporated in this book in order to instigate our book readers. This book Analyzes current research and development in the domains of IoT and big data analytics Gives an overview of latest trends and transitions happening in the IoT data analytics space Illustrates the various platforms, processes, patterns, and practices for simplifying and streamlining IoT data analytics The Internet of Things and Big Data Analytics: Integrated Platforms and Industry Use Cases examines and accentuates how the multiple challenges at the cusp of IoT and big data can be fully met. The device ecosystem is growing steadily. It is forecast that there will be billions of connected devices in the years to come. When these IoT devices, resource-constrained as well as resource-intensive, interact with one another locally and remotely, the amount of multi-structured data generated, collected, and stored is bound to grow exponentially. Another prominent trend is the integration of IoT devices with cloud-based applications, services, infrastructures, middleware solutions, and databases. This book examines the pioneering technologies and tools emerging and evolving in order to collect, pre-process, store, process and analyze data heaps in order to disentangle actionable insights.
Author: Amandeep Singh Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110733781 Category : Business & Economics Languages : en Pages : 250
Book Description
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
Author: Keikhosrokiani, Pantea Publisher: IGI Global ISBN: 1668441705 Category : Business & Economics Languages : en Pages : 484
Book Description
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Author: Omer Artun Publisher: John Wiley & Sons ISBN: 1119037336 Category : Business & Economics Languages : en Pages : 217
Book Description
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Bernard Marr
Author: Johnny Ch LOK
Author: DAVID SANDUA
Author: Neeraj Kumar
Author: Sudeep Tanwar
Author: Pethuru Raj
Author: Amandeep Singh
Author: Keikhosrokiani, Pantea
Author: Omer Artun
Author: Nripendra P. Rana