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Author: Cindy Alvarez Publisher: "O'Reilly Media, Inc." ISBN: 1492023779 Category : Business & Economics Languages : en Pages : 238
Book Description
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer’s behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products
Author: Cindy Alvarez Publisher: "O'Reilly Media, Inc." ISBN: 1492023779 Category : Business & Economics Languages : en Pages : 238
Book Description
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer’s behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products
Author: Cindy Alvarez Publisher: "O'Reilly Media, Inc." ISBN: 1492023752 Category : Business & Economics Languages : en Pages : 240
Book Description
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer’s behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products
Author: Shantanu Bhattacharya Publisher: World Scientific ISBN: 9811219931 Category : Business & Economics Languages : en Pages : 436
Book Description
XaaS: Everything-as-a-Service: The Lean and Agile Approach to Business Growth takes the reader into the bold new world of pay-per-use for a product or service. From the perspective of the customer, the servitization model yields multiple benefits: the consumer can try out the product/service at a relatively low cost, the risk is mitigated, capital expenses can be converted into operating expenses, it is not needed to forecast how often the product/service is used, and only parts of the product/service needed can be used. Similarly, a provider can benefit by having a larger market coverage, steadier stream of revenues, upgrades as and when needed, sharing of fixed assets across consumers, practicing of value-based pricing, and unbundling or bundling utility for consumers using appropriate pricing techniques. However, this 'nanoization' of products/services is tricky, and has to be designed carefully. This book provides a set of recipes to providers to adopt the XaaS model by changing the provider's mindset: dividing the product/service forces the provider to take a value-driven approach to his product/service, and consequently, eliminate all non-value added activities. The requirements of the XaaS model serve both as an objective to the innovation and internal processes of the provider, and as guide to understanding the customer's needs. The book also covers data acquisition, data analysis and synthesis, and data application needs of the XaaS model, with simple examples and case studies from the business world of firms that achieve these objectives successfully.
Author: BusinessNews Publishing, Publisher: Must Read Summaries ISBN: 2511035944 Category : Business & Economics Languages : en Pages : 38
Book Description
The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy". This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development’, which identifies a customer need and then creates a product to satisfy it. From talking to real customers about their product needs to analysing their answers and deciding what to build, this summary will take you through each step of the process. Added-value of this summary: • Save time • Understand the needs of your customers • Create products that your customers will pay for To learn more, read “Lean Customer Development” and get to know your customers’ needs and develop products to satisfy them!
Author: Cindy Alvarez Publisher: ISBN: 9786049314452 Category : Languages : vi Pages :
Book Description
There are 40-90% new products not, or not yet, accepted by the consumers, because the corporations' biggest mistake is to put all efforts into the development and impvement of the products and forgetting to develop their customers base. This book helps them how to balance their effort in order to increase their customer base effectively. Vietnamese translation by Thanh Mai.
Author: Zahirul Islam Publisher: Traself Publishing ISBN: Category : Business & Economics Languages : en Pages : 197
Book Description
Are you tired of living from paycheck to paycheck? Have you been searching tirelessly for a job but can’t seem to find one? Do you hate your current job and hate leaving your home every morning because you can’t withstand another stressful day with your annoying boss and colleagues? Or maybe you've just always dreamed of starting your own business, have some great business ideas currently floating through your head? Then this book is for you. It's time to get this thing off the ground. It is time to fight for your financial freedom by starting your own business. But for the majority of employees, there’s no feasible way to just quit your job to dive into entrepreneurship when there are no guarantees that you will succeed. And this is where so many people stop. Ideas are brushed away, forced to the back of the mind; logistics of the situation overweighing the desire to start that business. But this is where people also need to stop and realize that both can be possible. In this book-Switchover, you can overcome your dilemma and learn about all the tips, tricks, and techniques that you can use to set up a successful business without quitting your current job. You’ll also learn how to slowly, cleverly, switch from your exhausting, low-paying job, to a business that gives you both financial freedom and personal fulfilment. Yes, It is possible to work a full-time job and also start your own business. And you can start right now even if you don’t have a Rupee to your name. However, before you rush straight to it, you need to be prepared because it will require a lot of hard work, determination, and other technical skills.
Author: David M. Anderson Publisher: CRC Press ISBN: 1000764788 Category : Business & Economics Languages : en Pages : 591
Book Description
Achieve any cost goals in half the time and achieve stable production with quality designed in right-the-first-time. Design for Manufacturability: How to Use Concurrent Engineering to Rapidly Develop Low-Cost, High-Quality Products for Lean Production is still the definitive work on DFM. This second edition extends the proven methodology to the most advanced product development process with the addition of the following new, unique, and original topics, which have never been addressed previously. These topics show you how to: Cut cost from 1/2 to 1/10 in 9 categories—with ways to remove that much cost from product charges and pricing Commercialize innovation—starting with Manufacturable Research and learning from the new section on scalability, you will learn how to design products and processing equipment to quickly scale up to any needed demand or desired growth. Design product families that can be built "on-demand" in platform cells that also "mass customize" products to-order Make Lean production easier to implement with much more effective results while making build-to-order practical with spontaneous supply chains and eliminating forecasted inventory by including an updated chapter on "Designing Products for Lean Production" The author’s 30 years of experience teaching companies DFM based on pre-class surveys and plant tours is the foundation of this most advanced design process. It includes incorporating dozens of proven DFM guidelines through up-front concurrent-engineering teamwork that cuts the time to stable production in half and curtails change orders for ramps, rework, redesign, substituting cheaper parts, change orders to fix the changes, unstable design specs, part obsolescence, and late discovery of manufacturability issues at periodic design reviews. This second edition is for the whole product development community, including: Engineers who want to learn the most advanced DFM techniques Managers who want to lead the most advanced product development Project team leaders who want to immediately apply all the principles taught in this book in their own micro-climate Improvement leaders and champions who want to implement the above and ensure that the company can design products and versatile processing equipment for low-volume/high-mix product varieties Designing half to a tenth of cost categories can avoid substituting cheap parts, which degrades quality, and encourages standardization and spontaneous supply chains, which will encourage Lean initiatives. Using cellular manufacturing to shift production between lines for mixed production of platforms and build-to-order to offer the fastest order fulfillment can beat any competitors’ delivery time.
Author: James P. Womack Publisher: Simon and Schuster ISBN: 1439135959 Category : Business & Economics Languages : en Pages : 402
Book Description
Expanded, updated, and more relevant than ever, this bestselling business classic by two internationally renowned management analysts describes a business system for the twenty-first century that supersedes the mass production system of Ford, the financial control system of Sloan, and the strategic system of Welch and GE. It is based on the Toyota (lean) model, which combines operational excellence with value-based strategies to produce steady growth through a wide range of economic conditions. In contrast with the crash-and-burn performance of companies trumpeted by business gurus in the 1990s, the firms profiled in Lean Thinking -- from tiny Lantech to midsized Wiremold to niche producer Porsche to gigantic Pratt & Whitney -- have kept on keeping on, largely unnoticed, along a steady upward path through the market turbulence and crushed dreams of the early twenty-first century. Meanwhile, the leader in lean thinking -- Toyota -- has set its sights on leadership of the global motor vehicle industry in this decade. Instead of constantly reinventing business models, lean thinkers go back to basics by asking what the customer really perceives as value. (It's often not at all what existing organizations and assets would suggest.) The next step is to line up value-creating activities for a specific product along a value stream while eliminating activities (usually the majority) that don't add value. Then the lean thinker creates a flow condition in which the design and the product advance smoothly and rapidly at the pull of the customer (rather than the push of the producer). Finally, as flow and pull are implemented, the lean thinker speeds up the cycle of improvement in pursuit of perfection. The first part of this book describes each of these concepts and makes them come alive with striking examples. Lean Thinking clearly demonstrates that these simple ideas can breathe new life into any company in any industry in any country. But most managers need guidance on how to make the lean leap in their firm. Part II provides a step-by-step action plan, based on in-depth studies of more than fifty lean companies in a wide range of industries across the world. Even those readers who believe they have embraced lean thinking will discover in Part III that another dramatic leap is possible by creating an extended lean enterprise for each of their product families that tightly links value-creating activities from raw materials to customer. In Part IV, an epilogue to the original edition, the story of lean thinking is brought up-to-date with an enhanced action plan based on the experiences of a range of lean firms since the original publication of Lean Thinking. Lean Thinking does not provide a new management "program" for the one-minute manager. Instead, it offers a new method of thinking, of being, and, above all, of doing for the serious long-term manager -- a method that is changing the world.
Author: Johannes W. van den Bent Publisher: Van Haren ISBN: 9082038870 Category : Education Languages : en Pages : 92
Book Description
Lean IT is the extension of Lean manufacturing and lean services principles to the development and management of information technology (IT) products and services. The Lean concept is evolved from the production processes of Toyota (1950). Companies will minimize waste and produce high quality with the Lean method. By applying the Lean method they increase efficiency and increase customer value. The Lean concept has a great impact on the culture of an organization with behavioral aspects such as empowering employees to involve them in the optimization of processes. Lean also introduces new concepts such as: Just in Time and Continual improvement. Organizational benefits are:· Reduce costs via process efficiency· Maximizing customer value Benefits for employees are:· Lean IT is complementary to other frameworks such as ITIL®· Broaden skills on process efficiency with a strong emphasis on behavior· Employee satisfaction increases (involvement) Target group Management and employees of any organization planning to introduce lean need to have a basic understanding of lean thinking. There are no pre-requisites for candidates wishing to be trained and examined for this qualification. However, It is strongly recommended that candidates: · Have gained two or three years of IT-professional experience in the fields of support and maintenance and/or software development. Candidates could also be project managers or line managers in an IT organization.· Participate in a training course through one of EXIN s accredited training providers. ContextLean IT ties in well with other EXIN examination programs, such as ITIL® and EXIN IT Service Management based on ISO/IEC 20000. Lean IT optimizes your IT Service Management processes.
Author: Cindy Alvarez
Author: Cindy Alvarez
Author: Cindy Alvarez
Author: Shantanu Bhattacharya
Author: BusinessNews Publishing,
Author: Cindy Alvarez
Author: Zahirul Islam
Author: David M. Anderson
Author: James P. Womack
Author: Johannes W. van den Bent
Author: Em Campbell-Pretty