The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services PDF Download

Author: Sueli Mara Soares Pinto Ferreira
Publisher: Walter de Gruyter
ISBN: 3598440170
Category : Language Arts & Disciplines
Languages : en
Pages : 401

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Book Description
For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004. It contains papers from more general points of views such as the democratization of access to digital information to more specific questions such as virtual libraries and new services, not forgetting user and librarian education, web site design, more specialized information, etc. The readers of these proceedings will find along these pages a very stimulating content which will guide them towards better services for virtual clients. Papers are presented in the original language of their presentation (Portuguese, French, Spanish and English) with summaries in these four languages.

Author: David Hugh Weaver
Publisher: Routledge
ISBN: 0415885760
Category : Language Arts & Disciplines
Languages : en
Pages : 598

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Book Description
This book updates the original 'Global Journalist' (1998) volume with new data, adding more than a dozen countries, and providing material on comparative research about journalists - that will be useful to those conducting their own studies.

Author: Philippe Bouquillion
Publisher: Routledge
ISBN: 1000414868
Category : Social Science
Languages : en
Pages : 91

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Book Description
This book identifies and analyses the main socio-economic trends that characterize Vivendi, the French mass media conglomerate, and explores how they have oriented its development and evolution. Philippe Bouquillion explores the industrial, financial, globalization and public policy issues in the various sectors in which Vivendi is involved, paying particular attention to recorded music, pay television, publishing, video games, advertising and telecommunications. He examines Vivendi’s role as a key global player in the entertainment and cultural industries as a result of its established position as world number one in recorded music via Universal Music Group. He also highlights Vivendi’s involvement in various national markets, including their notable strategies in African markets and their significance in the telecommunications and television markets in Italy. This book will be of interest to students, scholars and researchers of global media, media and cultural industries, and political economy.

Author: Mercedes Bunz
Publisher: John Wiley & Sons
ISBN: 1509517499
Category : Social Science
Languages : en
Pages : 192

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Book Description
More objects and devices are connected to digital networks than ever before. Things - from your phone to your car, from the heating to the lights in your house - have gathered the ability to sense their environments and create information about what is happening. Things have become media, able to both generate and communicate information. This has become known as 'the internet of things'. In this accessible introduction, Graham Meikle and Mercedes Bunz observe its promises of convenience and the breaking of new frontiers in communication. They also raise urgent questions regarding ubiquitous surveillance and information security, as well as the transformation of intimate personal information into commercial data. Discussing the internet of things from a media and communication perspective, this book is an important resource for courses analysing the internet and society, and essential reading for anyone who wants to better understand the rapidly changing roles of our networked lives.

Author: Edward T. L. Hardie
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 600

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Book Description
This guide contains SRI's "List of Lists"--a comprehensive listing of the Internet special interest group mailing lists. Guidelines are provided for accessing and participating in the special interest groups as well as for starting your own special interest group mailing list.

Author: Dinesh Gupta
Publisher: Walter de Gruyter
ISBN: 311026353X
Category : Language Arts & Disciplines
Languages : en
Pages : 177

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Book Description
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Author: Tania Tronco
Publisher: Springer
ISBN: 3642132472
Category : Technology & Engineering
Languages : en
Pages : 250

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Book Description
"Future Internet" is a worldwide hot topic. The Internet has become a critical infrastructure for business development and social interactions. However, the immense growth of the Internet has resulted in additional stresses on its architecture, resulting in a network difficult to monitor, understand, and manage due to its huge scale in terms of connected devices and actors (end users, content providers, equipment vendors, etc). This book presents and discusses the ongoing initiatives and experimental facilities for the creation of new Future Internet Architectures using alternative approaches like Clean Slate and Incremental improvements: It considers several possible internet network use scenarios that include seamless mobility, ad hoc networks, sensor networks, internet of things and new paradigms like content and user centric networks.

Author: Olivier Bomsel
Publisher: Presses des MINES
ISBN: 2911762703
Category : Digital media
Languages : en
Pages : 50

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Book Description
For two years, our team has striven to explain to engineers that copyrighted contents were economic object which differ condderably from other kinds of information material. And consequently that the wah to enhance their digital distribution should differ from what an engineer could imagine as the smoothest way to convey private information flows. The confrontation between the technical vision of an equipement industry trying to raise the efficiency of digital delivery systems and that of economists defending the concept of Intellectual Property and its implications in a digital environment has been a quite unique and very stimulating experience. This essay reveals the outcome of this interaction. It is a discussion tool between two industries. Its objective is to clarify for the two parties involved - the creative industries and the information technology sector - the economic characteristics of copyrighted content production and distribution : intellectual property, sunk costs, signalisation, pricing issues, vertical relations, network effects, distribution system roll-out, and markets and competition. It analyses how these characteristics, combined with national regulatory policies, shape the industrial organization of the digital content distribution systems. The book addresses Media and IT professionals, bankers, economists, students and policy makers.

Author: Robin Mansell
Publisher: Oxford University Press
ISBN: 0199697043
Category : Business & Economics
Languages : en
Pages : 310

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Book Description
This book brings together and reviews different disciplinary approaches to digital information and communication systems across the social sciences. It synthesises the developments of the Internet Age, and the micro and macro consequences of these developments.

Author:
Publisher: KARTHALA Editions
ISBN:
Category :
Languages : en
Pages :

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Book Description