Author: M. Mariani Publisher: Springer ISBN: 1137354356 Category : Business & Economics Languages : en Pages : 468
Book Description
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Author: C. A. Brebbia Publisher: WIT Press ISBN: 1845640446 Category : Business & Economics Languages : en Pages : 385
Book Description
Contributors from the tourist industry, economics, and environmental sciences consider issues raised by an increased desire of tourists to see nature and experience exotic cultures rather than visit famous ruins and cities, and the growing acknowledgment that tourism degrades those very attractions. Only the authors are indexed.
Author: Umberto Martini Publisher: MDPI ISBN: 3039288733 Category : Business & Economics Languages : en Pages : 260
Book Description
The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Author: Demetris Vrontis Publisher: Springer Nature ISBN: 303076575X Category : Business & Economics Languages : en Pages : 291
Book Description
Crises present significant challenges for organizations. But, while critical events are inevitable, not every business is sufficiently equipped for when things don’t go according to plan. This book focuses on business under crisis conditions, along with organizational responses and adaptation. Adaptation can be seen as a learning process. It encompasses meaningful ways that help companies sustain their viability over the long term. Companies that respond quickly, often achieve more than just surviving. Some organizations will learn from a crisis, develop reactive resilience, and emerge stronger from the period of turbulence. They will be able to explore possibilities and create new patterns of relationships. Bringing together descriptive and prescriptive research studies, chapters explore adaptation in different sectors, including public health, tourism, garment, Information Technology, high-tech companies, global trade networks, hospitality, security and the social sector. Ultimately, the book covers wide range of topics, linking strategy, entrepreneurship, and leadership to reciprocal organizational adaptations that help us delineate crisis, as well as its interconnections in differing settings.
Author: C Michael Hall Publisher: Routledge ISBN: 1135406774 Category : Business & Economics Languages : en Pages : 164
Book Description
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
Author: Graham Dann Publisher: Emerald Group Publishing ISBN: 1846639891 Category : Social Science Languages : en Pages : 483
Book Description
There is abundant evidence of the quasi-total domination of the sociology and anthropology of tourism by academics from the English-speaking world. This title familiarises readers in the US, UK, Australia and the English speaking regions of Africa and Asia with such evolutionary thinking.
Author: Elspeth Broady Publisher: Routledge ISBN: 1317306015 Category : Foreign Language Study Languages : en Pages : 281
Book Description
Do you know French already and want to go a stage further? If you're planning a visit to France, need to brush up your French for work, or are simply doing a course, Colloquial French 2 is the ideal way to refresh your knowledge of the language and to extend your skills. Colloquial French 2 is designed to help those involved in self-study, and structured to give you the opportunity to listen to and read lots of modern, everyday French. It has been developed to work systematically on reinforcing and extending your grasp of French grammar and vocabulary. Key features of Colloquial French 2 include: * a broad range of everyday situations, focusing on France and the wider francophone world * revision: material to help consolidate and build up your basics * a wide range of contemporary documents * spoken and written exercises in each unit * highlighted key structures and phrases, a grammar reference and detailed answer keys Audio material to accompany the course is available to download free in MP3 format from www.routledge.com/cw/colloquials. Recorded by native speakers, the audio material features the dialogues and texts from the book and will help develop your listening and pronunciation skills. Supplementary exercises and French language web-links can also be accessed through this site.
Author: Muzaffer Uysal Publisher: Springer Nature ISBN: 3031315138 Category : Social Science Languages : en Pages : 590
Book Description
The second volume of this handbook develops on and extends the discussion in the successful first volume, published in 2012. This is a timely addition to the literature, drawing on the momentum that quality of life (QOL) research in tourism has gained in the 21st century and on the boom in the tourism industry itself. It focuses on four areas of growth in QOL research in the recent past: (1) travelers/tourists, (2) host communities, (3) service providers, and (4) the role of technology. The handbook helps management of tourism firms and policy makers develop specific policies and programs to ensure the most positive impact of tourism on tourists, host communities, and service providers. The comprehensive coverage of topics in this handbook makes it a state-of-the-art reference. Academics interested in QOL research in travel and tourism, tourism practitioners interested in applying the science of QOL in the tourism industry, as well as policy makers involved in regulating the industry will view the handbook as indispensable source of recent research.
Author: M. Mariani
Author: C. A. Brebbia
Author: Umberto Martini
Author: Demetris Vrontis
Author: C Michael Hall
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Author: 
Author: Graham Dann
Author: Elspeth Broady
Author: Muzaffer Uysal