Launching New Products in Competitive Markets PDF Download

Author: Richard N. Skinner
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 204

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Author: Kevin J. Clancy
Publisher: Lexington Books
ISBN: 0739157515
Category : Business & Economics
Languages : en
Pages : 282

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Book Description
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

Author: Robin Karol
Publisher: John Wiley & Sons
ISBN: 1118051289
Category : Business & Economics
Languages : en
Pages : 395

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Book Description
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Author: Michael A. Stelzner
Publisher: John Wiley & Sons
ISBN: 1118102789
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

Author: . Rajagopal
Publisher: Springer
ISBN: 113743497X
Category : Business & Economics
Languages : en
Pages : 269

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Book Description
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Author: George S. Day
Publisher: John Wiley & Sons
ISBN: 9780471689577
Category : Business & Economics
Languages : en
Pages : 484

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Book Description
Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.

Author: Robert G. Cooper
Publisher: Marketing Classics Press
ISBN: 1613112300
Category : Business & Economics
Languages : en
Pages : 57

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Author: Mike Michalowicz
Publisher: Penguin
ISBN: 073521414X
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Author: Richard A. D'Aveni
Publisher: Simon and Schuster
ISBN: 0684871807
Category : Competition
Languages : en
Pages : 346

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Book Description
HYPER-COMPETITION, 'the modern-day analogue to The Art of War' (Fortune), gave managers no holds barred strategies to create chaos, seize control of their industries, and rout rivals. Now, Richard D'Aveni shows how managers in large and mid-size global companies can defend themselves from these hyper-competitive attacks, squash revolutionary upstarts, and fashion a favourable world for themselves. Throughout history, great powers have built and reshaped their territory, absorbeed or deflected revolutions (most of which fail anyway), and managed their relations with one overriding aim: strategic supremacy. Here, D'Aveni demonstrates how global corporations can do likewise in a hyper-competitive world. They must reconceptualize traditional portfolios into powerful competitive arsenals he calls 'spheres of interest' (like Disney and Microsoft); douse disruptions using counter-revolutionary tactics (Anheuser-Busch bought the microbrew industry); contain competitors of equal size (like NBC did ABD; and master the art of competitive configuration (like Proctor & Gamble and Johnson & Johnson).

Author: Ken G. Smith
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information model which provides an effective method to explain, measure and even predict the ways in which firms compete in the marketplace. The theoretical contributions presented are backed up by a wealth of data, case studies, examples and illustrations.