Latin American Advances in Consumer Research Vol. 2 PDF Download

Author: Association for Consumer Research (U.S.)
Publisher:
ISBN: 9780915552627
Category : Consumer behavior
Languages : en
Pages : 239

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Author: Rigas Arvanitis
Publisher: Archives contemporaines
ISBN: 2813001244
Category : Social Science
Languages : en
Pages : 206

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Book Description
International collaboration has become increasingly important in carrying out research activities. This book, written by a large group of scholars from Europe and Latin America, maps, analyses and discusses research collaboration between the two continents during the last twenty years. The empirical material underlines the richness and the variety of the links that bind the two continents, well beyond the simplified views of science, either as the brainchild of global networking or as a result of dependence. The book also develops an innovative methodological approach, combining bibliometric analysis, social surveying, in-depth interviews, and a careful analysis of research programmes and policies. While arguing that the asymmetry of relations that once existed in cooperation has turned into a more equal partnership between the two continents, it deciphers some of the reasons behind this more balanced cooperation. It also challenges the view of science as a global self-organising system through collective action at the level of researchers themselves. On the contrary, the importance of policy, institutions, and previously developed research is highlighted and recognised

Author: M. Iqani
Publisher: Springer
ISBN: 1137272139
Category : Social Science
Languages : en
Pages : 201

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Book Description
How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.

Author: Douglas Brownlie
Publisher: Routledge
ISBN: 1317850211
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.

Author: Pei-Luen Patrick Rau
Publisher: Springer
ISBN: 3319579312
Category : Computers
Languages : en
Pages : 758

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This book constitutes the proceedings of the 9th International Conference on Cross-Cultural Design, CCD 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, held in Vancouver, Canada, in July 2017. HCII 2017 received a total of 4340 submissions, of which 1228 papers were accepted for publication after a careful reviewing process. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 60 papers presented in the CCD 2017 proceedings are organized in topical sections: cultural foundations of design; cross-cultural product and service design; cross-cultural communication; design for social development; cross-cultural design for learning.

Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529786460
Category : Business & Economics
Languages : en
Pages : 670

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Book Description
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing

Author: William D'Arienzo
Publisher: Bloomsbury Publishing USA
ISBN: 1501306677
Category : Business & Economics
Languages : en
Pages : 384

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Book Description
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes - Test Bank includes sample test questions for each chapter - PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501318436. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Author: Jennifer Takhar
Publisher: Taylor & Francis
ISBN: 1000789063
Category : Business & Economics
Languages : en
Pages : 223

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Book Description
Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of 'life-enhancing' technological advancements on consumer identity positions and market evolutions. Technoprogressive innovations that include body modification technologies and reproductive technologies have enabled people to transcend bodily constraints. In parallel, they provoke necessary, critical interrogation around human capabilities, technological possibilities, gender equality, feminism, personal identity, bioethics, markets and morality. The contributions in this book re-evaluate these topics and elucidate some of the vexed relationships between consumers of biotechnologies and markets they consider restrictive or misleading. Secondly, by illustrating consumers’ questioning of and resistance to biomedical, market imperatives, they highlight how the notion of consumer sovereignty, consumer influence over markets, has now advanced into novel forms of consumer activism made manifest through contemporary health justice movements. The chapters in this book also uncover profoundly personal consumer accounts on coping with and managing bodies-in-transition, focusing on illness, self-perception, survivorship and the vicissitudes of these corporeal experiences. This book will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Author: Jörg Igelbrink
Publisher: Springer Nature
ISBN: 3658287675
Category : Business & Economics
Languages : en
Pages : 338

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Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

Author: Kelly Hayes
Publisher: Haymarket Books
ISBN: 1642598534
Category : Social Science
Languages : en
Pages : 293

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Book Description
What fuels and sustains activism and organizing when it feels like our worlds are collapsing? Let This Radicalize You is a practical and imaginative resource for activists and organizers building power in an era of destabilization and catastrophe. Longtime organizers and movement educators Mariame Kaba and Kelly Hayes examine some of the political lessons of the COVID-19 pandemic, including the convergence of mass protest and mass formations of mutual aid, and consider what this confluence of power can teach us about a future that will require mass acts of care, rescue and defense, in the face of both state violence and environmental disaster. The book is an assemblage of co-authored reflections, interviews and questions that are intended to aid and empower activists and organizers as they attempt to map their own journeys through the work of justice-making. It includes insights from a spectrum of experienced organizers, including Sharon Lungo, Carlos Saavedra, Ejeris Dixon, Barbara Ransby, and Ruth Wilson Gilmore about some of the difficult and joyous lessons they have learned in their work.