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Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Harris M. Lentz III Publisher: McFarland ISBN: 1476640599 Category : Performing Arts Languages : en Pages : 462
Book Description
The entertainment world lost many notable talents in 2019, including television icon Doris Day, iconic novelist Toni Morrison, groundbreaking director John Singleton, Broadway starlet Carol Channing and lovable Star Wars actor Peter Mayhew. Obituaries of actors, filmmakers, musicians, producers, dancers, composers, writers, animals and others associated with the performing arts who died in 2019 are included in this edition. Date, place and cause of death are provided for each, along with a career recap and a photograph. Filmographies are given for film and television performers.
Author: Randi Minetor Publisher: Rowman & Littlefield ISBN: 1493038796 Category : History Languages : en Pages : 337
Book Description
Colorado’s Rocky Mountain National Park welcomes more than 4 million visitors every year, but this jewel of America’s parks has seen more than its fair share of deaths among its tourists. More than 70 people have perished attempting to climb Longs Peak, the park’s tallest mountain—some of whom vanished into the wilderness, never to be found. Thousand-foot falls from high rock ledges, hypothermia, avalanches that bury climbers, lightning strikes, a historic flood, and even plane crashes are among the ways that park visitors have met a bad end. Author Randi Minetor also provides tips for staying alive and safe in the Rocky Mountains.
Author: Editors of Chase's Publisher: Rowman & Littlefield ISBN: 1641432640 Category : Reference Languages : en Pages : 753
Book Description
Find out what's going on any day of the year, anywhere across the globe! The world’s date book, Chase's is the definitive day-by-day resource of what America and the world are celebrating and commemorating. From national days to celebrity birthdays, from historical anniversaries to astronomical phenomena, from award ceremonies and sporting events to religious festivals and carnivals, Chase's is the must-have reference used by experts and professionals—a one-stop shop with 12,500 entries for everything that is happening now or is worth remembering from the past. Completely updated for 2019, Chase's also features extensive appendices as well as a companion website that puts the power of Chase's at the user's fingertips. 2019 is packed with special events and observances, including The International Year of the Periodic Table of Chemical Elements The Transit of Mercury National days and public holidays of every nation on Earth Celebrations and observances of Leonardo da Vinci's 500th death anniversary The 100th anniversary of the 1919 World Series Scandal The 50th anniversary of the Apollo 11 moon landing The 200th birthdays of Queen Victoria and Walt Whitman The 150th birth anniversary of Mohandas Gandhi and the 100th birth anniversary of Jackie Robinson Scores of new holidays and national days Birthdays of new world leaders, office holders, and breakout stars And much more! All from the reference book that NPR's Planet Money calls the "Oxford English Dictionary of holidays."
Author: Joe Palazzolo Publisher: Random House ISBN: 0593132408 Category : Political Science Languages : en Pages : 450
Book Description
The shocking, definitive account of the lawyers and media tycoons who enabled the rise of Donald Trump, delving into his relationships with Michael Cohen, Stormy Daniels, Rudy Giuliani, David Pecker, and more—featuring original revelations from a Pulitzer Prize–winning Wall Street Journal team “A political page-turner: colorful characters, intrigue, sex, corruption, and meticulous, factual reporting by two ace reporters. What a read!”—John Carreyrou, New York Times bestselling author of Bad Blood With his blunt-force fame and the myths he’s propagated about himself, Donald Trump has always moved in a world of gossip barons, crooked lawyers, and porn stars. But when he became the Republican nominee for the presidency in 2016, all of these characters crawled out from the underbelly of Trump’s stardom and stumbled onto the global stage with him. In The Fixers, Joe Palazzolo and Michael Rothfeld have produced a deeply reported and exquisitely drawn portrait of that world, full of secret phone calls, hidden texts, and desperate deals, unearthing the practice of “catch and kill” by which Trump surrogates paid hush money to cover up his affairs, and detailing Trump’s historic relationship with his fixers—from his early, influential relationship with Roy Cohn to his reliance on Michael Cohen, National Enquirer publisher David Pecker, and former New York mayor Rudy Giuliani. It traces the arc of their interactions from the 1970s through the 2016 campaign and beyond. It is a distinctly American saga that navigates the worlds of reality TV, cash-for-trash tabloids, single-shingle law shops, celebrity bashes, high-end real estate, pornography, and politics. The characters and settings of this book are part of a vulgar circus that crisscrosses the country, from New York to L.A. to D.C. Terrifying, darkly comic, and compulsively readable, The Fixers is an epic political adventure in which greed, corruption, lust, and ambition collide, and that leads, ultimately, to the White House.
Author: Publisher: Columbia University Press ISBN: 0231552815 Category : Fiction Languages : en Pages : 532
Book Description
The adventures of Samak, a trickster-warrior hero of Persia’s thousand-year-old oral storytelling tradition, are beloved in Iran. Samak is an ayyar, a warrior who comes from the common people and embodies the ideals of loyalty, selflessness, and honor—a figure that recalls samurai, ronin, and knights yet is distinctive to Persian legend. His exploits—set against an epic background of palace intrigue, battlefield heroics, and star-crossed romance between a noble prince and princess—are as deeply rooted in Persian culture as are the stories of Robin Hood and King Arthur in the West. However, this majestic tale has remained little known outside Iran. Translated from the original Persian by Freydoon Rassouli and adapted by Prince of Persia creator Jordan Mechner, this timeless masterwork can now be enjoyed by English-speaking readers. A thrilling and suspenseful saga, Samak the Ayyar also offers a vivid portrait of Persia a thousand years ago. Within an epic quest narrative teeming with action and supernatural forces, it sheds light on the lives of ordinary people and their social worlds. This is the first complete English-language version of a treasure of world culture. The translation is grounded in the twelfth-century Persian text while paying homage to the dynamic culture of storytelling from which it arose.
Author: Leah A. Lievrouw Publisher: John Wiley & Sons ISBN: 1509506101 Category : Social Science Languages : en Pages : 266
Book Description
Over the last four decades, new modes of communication have redefined people’s engagement with media: media audiences are now also makers, influencers, followers, gamers, trolls, and data subjects. This turbulent social and technological context has created new opportunities for expression and activism around the world. In this fully revised second edition, Leah Lievrouw considers the shift toward algorithmic media for political and cultural activism online – where data capture and big data analytics are not just tools for managing and moving people or information, but are themselves sites of creativity, connection, and contention. The book examines a range of events and developments: anti-facial recognition projects; open-source intelligence in citizen journalism; and new apps based on encryption and DIY local networks that support movements such as Occupy and Black Lives Matter. Alternative and Activist New Media charts the theoretical roots of contemporary internet-driven movements and provides a framework for understanding the changing face of protest in the age of algorithmic media. This timely new edition will be a useful addition to any course on digital activism and new media and society.
Author: Tyler D. Parry Publisher: UNC Press Books ISBN: 1469660873 Category : Social Science Languages : en Pages : 317
Book Description
In this definitive history of a unique tradition, Tyler D. Parry untangles the convoluted history of the "broomstick wedding." Popularly associated with African American culture, Parry traces the ritual's origins to marginalized groups in the British Isles and explores how it influenced the marriage traditions of different communities on both sides of the Atlantic Ocean. His surprising findings shed new light on the complexities of cultural exchange between peoples of African and European descent from the 1700s up to the twenty-first century. Drawing from the historical records of enslaved people in the United States, British Romani, Louisiana Cajuns, and many others, Parry discloses how marginalized people found dignity in the face of oppression by innovating and reimagining marriage rituals. Such innovations have an enduring impact on the descendants of the original practitioners. Parry reveals how and why the simple act of "jumping the broom" captivates so many people who, on the surface, appear to have little in common with each other.
Author: Ruth M. Crabtree Publisher: Routledge ISBN: 1000575519 Category : Sports & Recreation Languages : en Pages : 272
Book Description
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Author: B. Joseph Pine Publisher: Harvard Business Press ISBN: 9780875848198 Category : Business & Economics Languages : en Pages : 276
Book Description
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Author: Nripendra P. Rana
Author: Nripendra P. Rana
Author: Harris M. Lentz III
Author: Randi Minetor
Author: Editors of Chase's
Author: Joe Palazzolo
Author: 
Author: Leah A. Lievrouw
Author: Tyler D. Parry
Author: Ruth M. Crabtree
Author: B. Joseph Pine