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Author: Gerlinde Mautner Publisher: Routledge ISBN: 1135147051 Category : Business & Economics Languages : en Pages : 230
Book Description
Language plays a central role in creating and sustaining the market society - a society in which market exchange is no longer simply a process, but an all-encompassing social principle. The book examines the phenomena from a linguistic and critical perspective, drawing on critical discourse analysis and sociological treatises of market society.
Author: Gerlinde Mautner Publisher: Routledge ISBN: 1135147051 Category : Business & Economics Languages : en Pages : 230
Book Description
Language plays a central role in creating and sustaining the market society - a society in which market exchange is no longer simply a process, but an all-encompassing social principle. The book examines the phenomena from a linguistic and critical perspective, drawing on critical discourse analysis and sociological treatises of market society.
Author: Gerlinde Mautner Publisher: Routledge ISBN: 1135147043 Category : Business & Economics Languages : en Pages : 417
Book Description
In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more effectively, and there are advertising agencies specializing in "the Christian marketplace." And it is not only word choice that is effected; higher-level linguistic patterns, such as genres and discursive practices (such as the text and talk connected with performance measurement and public relations), are also drawn into the orbit of market forces. Through an intricate dialectic, such patterns of linguistic choices, in turn, reinforce the social structures that shape them, further consolidating the marketization process. In a related development, language within the business domain itself is increasingly shaped by strategic planning and control, for example in branding, message design, and the promulgation of management buzzwords. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatises of market society, and critical management studies.
Author: Christian W. Chun Publisher: Taylor & Francis ISBN: 1317614720 Category : Language Arts & Disciplines Languages : en Pages : 169
Book Description
Since the global economic crisis of 2007–2008, ‘capitalism’ has been the topic of widespread general discussion in both mainstream and social media. In this book, Christian W. Chun examines the discourses of capitalism taken up by people in their responses to a street art installation created by Steve Lambert, entitled Capitalism Works for Me! In doing so, he considers several key questions, including: How do everyday people view and make sense of capitalism and its role in their work and personal lives? What are the discourses they use in their common-sense understandings of the economy to defend or reject capitalism as a system? Chun looks at how dominant discourses in social circulation operate to co-construct and support capitalism, and the accompanying counter-discourses that critique it. This is key reading for advanced students of discourse analysis, language and globalization/politics, media/communication studies, and related areas. A video lecture by the author can be accessed via the Routledge website (www.routledge.com/9781138807105) and the Routledge Language and Communication Portal (www.routledgetextbooks.com/textbooks/languageandcommunication).
Author: Allison Paige Burkette Publisher: John Benjamins Publishing Company ISBN: 9027267944 Category : Language Arts & Disciplines Languages : en Pages : 211
Book Description
This innovative and provocative work introduces complexity theory and its application to both the study of language and the study of material culture. The book begins with a wide-ranging theoretical background, covering the areas of dialect geography, the anthropological study of material culture, and a general introduction to the study of complex adaptive systems. Following this general introduction, the principles of complexity theory are demonstrated in data drawn from linguistics and material culture studies. Language and Material Culture further highlights the principles of complexity through a series of case studies, using data from the Linguistic Atlas, colonial American inventories and the Historic American Building Survey. LMC shows that language and material culture are intertwined as they interact within the same cultural complex system. The book is designed for students in courses that focus on language variation, American English and material culture, in addition to general courses on applications of complex systems.
Author: John P. O'Regan Publisher: Routledge ISBN: 1317608771 Category : Language Arts & Disciplines Languages : en Pages : 264
Book Description
In this book, John O’Regan examines the role of political economy in the worldwide spread of English and traces the origins and development of the dominance of English to the endless accumulation of capital in a capitalist world-system. O’Regan combines Marxist perspectives of capital accumulation with world-systems analysis, international political economy, and studies of imperialism and empire to present a historical account of the ‘free riding’ of English upon the global capital networks of the capitalist world-system. Relevant disciplinary perspectives on global English are examined in this light, including superdiversity, translanguaging, translingual practice, trans-spatiality, language commodification, World Englishes and English as a Lingua Franca. Global English and Political Economy presents an original historical and interdisciplinary interpretation of the global ascent of English, while also raising important theoretical and practical questions for perspectives which suggest that the time of the traditional models of English is past. Providing an introduction to key theoretical perspectives in political economy, this book is essential reading for advanced students and researchers in applied linguistics, World Englishes and related fields of study.
Author: Don Slater Publisher: Polity ISBN: 9780745620275 Category : Social Science Languages : en Pages : 240
Book Description
Market Society provides an original and accessible review of changing conceptions of the market in modern social thought. The book considers markets as social institutions rather than simply formal models, arguing that modern ideas of the market are based on critical notions of social order, social action and social relations. Examining a range of perspectives on the market from across different social science disciplines, Market Society surveys a complex field of ideas in a clear and comprehensive manner. In this way it seeks to extend economic sociology beyond a critique of mainstream economics, and to engage more broadly with social, political and cultural theory. The book explores historical approaches to the emergence of a modern market society, as well as major approaches to the market within modern economic theory and sociology. It addresses key arguments in economic sociology and anthropology, the relation between markets and states, and critical and cultural theories of market rationality. It concludes with a discussion of markets and culture in a late modern context. This wide-ranging text will be of interest to undergraduate and postgraduate students in sociology, economic theory and history, politics, social and political theory, anthropology and cultural studies.
Author: Ben G. Blount Publisher: ISBN: Category : Language Arts & Disciplines Languages : en Pages : 620
Book Description
"Twenty-four articles representing a diversity of interests and approaches have been brought together in this revised collection intended to define and develop topics of central interest to language, culture, and society. Opening pieces include enduring, classic writings by Boas, Sapir, Whorf, Mead, and others, giving the volume an important historical orientation. These contributions form the ground-work for the wide sampling of more recent and contemporary works that follows." -- Back cover.
Author: Gerlinde Mautner
Author: Gerlinde Mautner
Author: Gerlinde Mautner
Author: C. M. Hann
Author: William Downes
Author: Christian W. Chun
Author: Ben Spies-Butcher
Author: Allison Paige Burkette
Author: John P. O'Regan
Author: Don Slater
Author: Ben G. Blount