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Author: Lawrence R. Samuel Publisher: University of Texas Press ISBN: 0292774761 Category : Performing Arts Languages : en Pages : 441
Book Description
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author: Lawrence R. Samuel Publisher: University of Texas Press ISBN: 0292774761 Category : Performing Arts Languages : en Pages : 441
Book Description
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author: Lidia Tanaka Publisher: John Benjamins Publishing ISBN: 9027295700 Category : Language Arts & Disciplines Languages : en Pages : 251
Book Description
This book analyzes the relationship between gender, age and role in Japanese television interviews. It covers a wide range of topics on Japanese communication; cultural and gender variables are interwoven in the interpretation of the findings. The study shows how participants interact through language and how they project their identities in the context of the interview. Based on a qualitative analysis, speech in mixed and same gender interactions is analysed, turntaking, terms of address and aizuchi (listener’s responses) are examined. The findings reveal interesting characteristics of all-female interactions, such as the influence of age that appears to be more important than gender; an observation that has repercussions in the study of gender and language differences in modern Japan. This book is an interdisciplinary study that integrates notions of politeness and theories of gender and language, and will be of interest to people researching Japanese culture and communication, gender studies and institutional language.
Author: Ho-min Sohn Publisher: University of Hawaii Press ISBN: 9780824826949 Category : Foreign Language Study Languages : en Pages : 314
Book Description
Intended as a companion to the popular KLEAR Textbooks in Korean Language series and designed and edited by a leading Korean linguist, this is the first volume of its kind to treat specifically the critical role of language in Korean culture and society. An introductory chapter provides the framework of the volume, defining language, culture, and society and their interrelatedness and presenting an overview of the Korean language vis-à-vis its culture and society from evolutionary and dynamic perspectives. Early on, contributors examine the invention and use of the Korean alphabet, South Korea’s "standard language" vs. North Korea’s "cultured language," and Korean in contact with Chinese and Japanese. Several topics representative of Korean socio-cultural vocabulary (sound symbolic words, proverbs, calendar-related terms, kinship terms, slang expressions) are discussed, followed by a consideration of Korean honorifics and other related issues. Two chapters on Korean media, one on advertisements and the other a comparative analysis of television ads in Korea, Japan, and the U.S., follow. Finally, contributors look at salient features of the language, narrative structure, and dialectal variation. All chapters are accompanied by a set of student questions and a useful bibliography. A beginning level of proficiency in Korean is sufficient to digest the Korean examples with facility, making this volume accessible to a wide range of students. Contributors: Andrew S. Byon, Sungdai Cho, Young-A Cho, Young-mee Y. Cho, Miho Choo, Shin Ja J. Hwang, Ross King, Haejin Elizabeth Koh, Jeyseon Lee, Douglas Ling, Duk-Soo Park, Yong-Yae Park, S. Robert Ramsey, Carol Schulz, Ho-min Sohn, Susan Strauss, Hye-Sook Wang, Jaehoon Yeon.
Author: Ethan Thompson Publisher: Routledge ISBN: 1136839798 Category : Humor Languages : en Pages : 371
Book Description
In this original study, Thompson explores the complicated relationships between Americans and television during the 1950s, as seen and effected through popular humor. Parody and Taste in Postwar American Television Culture documents how Americans grew accustomed to understanding politics, current events, and popular culture through comedy that is simultaneously critical, commercial, and funny. Along with the rapid growth of television in the 1950s, an explosion of satire and parody took place across a wide field of American culture—in magazines, comic books, film, comedy albums, and on television itself. Taken together, these case studies don’t just analyze and theorize the production and consumption of parody and television, but force us to revisit and revise our notions of postwar "consensus" culture as well.
Author: with Raimo Blom Publisher: Routledge ISBN: 1000082768 Category : Political Science Languages : en Pages : 466
Book Description
There has been much debate over the idea of 'the information society'. Some thinkers have argued that information is becoming the key ordering principle in society, whereas others suggest that the rise of information has been overstated. Whatever the case, it cannot be denied that 'informization' has produced vast changes in advanced societies. The Information Society Reader pulls together the main contributions to this debate from some of the key figures in the field. Major topics addressed include: * post-industrialism * surveillance * transformations * the network society * democracy * digital divisions * virtual relations. With a comprehensive introduction from Frank Webster, selections from Manuel Castells, Anthony Giddens, Michel Foucault and Christopher Lasch amongst others, and section introductions contextualising the readings, this book will be an invaluable resource for students and academics studying contemporary society and all things cyber.
Author: Barry Pennock Speck Publisher: Universitat de València ISBN: 8437092116 Category : Language Arts & Disciplines Languages : en Pages : 217
Book Description
Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.
Author: David J. Crowley Publisher: Stanford University Press ISBN: 9780804723473 Category : Social Science Languages : en Pages : 328
Book Description
This state-of-the-art overview reflects the rich variety of approaches and disciplines embraced by contemporary communication studies. The book consists of thirteen original essays by some of the most prominent communication scholars, including Ien Ang, Deidre Boden, David Crowley, James M. Collins, Klaus Krippendorff, William Leiss, Denis McQuail, William Melody, Joshua Meyrowitz, David Mitchell, Mark Poster, Majid Tehranian, John B. Thompson and Teun A. van Dijk.
Author: Priyanka Rachabattuni Publisher: Taylor & Francis ISBN: 1040121276 Category : Language Arts & Disciplines Languages : en Pages : 134
Book Description
This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV advertisements, analyses trends and practices of AVT in India, and studies the challenges faced by AV translators, including synchronising video with voice/dialogue in advertisements and time and space/text compression for subtitling. The volume studies the interplay of language, culture transfer, and the role of the AV translator in Indian AV advertisement translations and looks at how global advertising impacts local language and culture. It emphasises the role of the translator and explores how the translator devises strategies by considering various elements in an AV medium to achieve equivalence through the translation process. Drawing on case studies, this work will be indispensable to students and researchers of translation studies, media studies, language and linguistics, advertising, film studies, communication studies, and South Asian studies.
Author: Epure, Manuela Publisher: IGI Global ISBN: 1522557792 Category : Business & Economics Languages : en Pages : 359
Book Description
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Author: Andrew Sangpil Byon Publisher: Routledge ISBN: 100055189X Category : Foreign Language Study Languages : en Pages : 759
Book Description
The Routledge Handbook of Korean as a Second Language aims to define the field and to present the latest research in Korean as a second language (KSL). It comprises a detailed overview of the field of KSL teaching and learning, discusses its development, and captures critical cutting-edge research within its major subfields. As the first handbook of KSL published in English, this book will be of particular interest to advanced undergraduates, graduate students, language teachers, curriculum developers, and researchers in the fields of KSL and applied linguistics. While each chapter will be authored by internationally renowned scholars in its major subfields, the handbook aims to maintain accessibility so that it can also be of value to non-specialists.
Author: Lawrence R. Samuel
Author: Lawrence R. Samuel
Author: Lidia Tanaka
Author: Ho-min Sohn
Author: Ethan Thompson
Author: with Raimo Blom
Author: Barry Pennock Speck
Author: David J. Crowley
Author: Priyanka Rachabattuni
Author: Epure, Manuela
Author: Andrew Sangpil Byon