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Author: Marielle Salvador Publisher: Editions L'Harmattan ISBN: 214015536X Category : Travel Languages : fr Pages : 283
Book Description
Après la pandémie et plus que jamais, une stratégie de redressement doit être déployée dans tous les secteurs et notamment dans celui du tourisme, et promouvoir massivement les atouts de nos destinations et offres de services auprès des clientèles nationales et étrangères qui ont besoin d'être rassurées. Il est essentiel de s'interroger sur le développement et l'avenir des territoires via le prisme des reconnaissances touristiques que sont les « Labels » et « Marques ». Ces signes distinctifs impactent fortement la stratégie touristique des collectivités territoriales concernées et leurs modes de développement.
Author: Marielle Salvador Publisher: Editions L'Harmattan ISBN: 214015536X Category : Travel Languages : fr Pages : 283
Book Description
Après la pandémie et plus que jamais, une stratégie de redressement doit être déployée dans tous les secteurs et notamment dans celui du tourisme, et promouvoir massivement les atouts de nos destinations et offres de services auprès des clientèles nationales et étrangères qui ont besoin d'être rassurées. Il est essentiel de s'interroger sur le développement et l'avenir des territoires via le prisme des reconnaissances touristiques que sont les « Labels » et « Marques ». Ces signes distinctifs impactent fortement la stratégie touristique des collectivités territoriales concernées et leurs modes de développement.
Author: Nigel Morgan Publisher: Routledge ISBN: 1136346627 Category : Business & Economics Languages : en Pages : 394
Book Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Author: Simon Anholt Publisher: Springer ISBN: 0230627722 Category : Business & Economics Languages : en Pages : 146
Book Description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Author: Peter Seitel Publisher: ISBN: 9780966552010 Category : Biens culturels - Politique gouvernementale - Congrès Languages : en Pages : 399
Book Description
Proceedings from a conference "A global assessment of the 1989 recommendation on the safeguarding of traditional culture and folklore" held at the Smithsonian Institution June 27-30 1999. The purpose of the conference was to assess the implementation of the Recommendation (an international normative instrument adopted by UNESCO in 1989), to bring together points of view and perspectives on the Recommendaion from around the world, and suggest ways in which the Recommendation might develop in the future so that its purpose, the safeguarding of traditional culture and folklore, might be achieved.
Author: UNESCO Publisher: UNESCO Publishing ISBN: 9231001701 Category : Cities and towns Languages : en Pages : 304
Book Description
Report presents a series of analyses and recommendations for fostering the role of culture for sustainable development. Drawing on a global survey implemented with nine regional partners and insights from scholars, NGOs and urban thinkers, the report offers a global overview of urban heritage safeguarding, conservation and management, as well as the promotion of cultural and creative industries, highlighting their role as resources for sustainable urban development. Report is intended as a policy framework document to support governments in the implementation of the 2030 Agenda for Sustainable Urban Development and the New Urban Agenda.
Author: Victor T.C. Middleton Publisher: Routledge ISBN: 1136379800 Category : Business & Economics Languages : en Pages : 501
Book Description
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Author: International Association of Geomorphologists Publisher: ISBN: 9783899370942 Category : Geomorphologie - Naturdenkmal Languages : en Pages : 240
Author: Marielle Salvador
Author: Marielle Salvador
Author: Nigel Morgan
Author: Simon Anholt
Author: Peter Seitel
Author: Inga Clendinnen
Author: UNESCO
Author: Victor T.C. Middleton
Author: Somik V. Lall
Author: Ronald Niezen
Author: International Association of Geomorphologists