Author: Juan Antonio Gimeno Ullastres
Publisher: Editorial UNED
ISBN: 8436266781
Category : Business & Economics
Languages : es
Pages : 70
Book Description
El objetivo de este trabajo consiste en realizar un análisis sobre la relación que existe entre el consumo de cerveza y la publicidad. Para ello se realiza, en primer lugar, una revisión de los principales estudios que abordan esta cuestión. En segundo lugar, se realiza una aproximación inicial a la relación entre consumo y publicidad de cerveza. Los resultados de este primer análisis muestran que, si bien se identifica una característica estacional común entre ambas variables, observamos que la estacionalidad no viene explicada de forma significativa por la publicidad, sino que existen otras variables con mayor fuerza explicativa, como la temperatura, cuya correlación con el consumo de cerveza es muy elevada. Los datos, por otro lado, también confirman la necesidad de un estudio más completo de la evolución de las ventas de cerveza que nos permita corroborar o refutar, en su caso, los resultados anteriores.
LA INFLUENCIA DE LA PUBLICIDAD EN EL CONSUMO DE CERVEZA
Author: Juan Antonio Gimeno Ullastres
Publisher: Editorial UNED
ISBN: 8436266781
Category : Business & Economics
Languages : es
Pages : 70
Book Description
El objetivo de este trabajo consiste en realizar un análisis sobre la relación que existe entre el consumo de cerveza y la publicidad. Para ello se realiza, en primer lugar, una revisión de los principales estudios que abordan esta cuestión. En segundo lugar, se realiza una aproximación inicial a la relación entre consumo y publicidad de cerveza. Los resultados de este primer análisis muestran que, si bien se identifica una característica estacional común entre ambas variables, observamos que la estacionalidad no viene explicada de forma significativa por la publicidad, sino que existen otras variables con mayor fuerza explicativa, como la temperatura, cuya correlación con el consumo de cerveza es muy elevada. Los datos, por otro lado, también confirman la necesidad de un estudio más completo de la evolución de las ventas de cerveza que nos permita corroborar o refutar, en su caso, los resultados anteriores.
Publisher: Editorial UNED
ISBN: 8436266781
Category : Business & Economics
Languages : es
Pages : 70
Book Description
El objetivo de este trabajo consiste en realizar un análisis sobre la relación que existe entre el consumo de cerveza y la publicidad. Para ello se realiza, en primer lugar, una revisión de los principales estudios que abordan esta cuestión. En segundo lugar, se realiza una aproximación inicial a la relación entre consumo y publicidad de cerveza. Los resultados de este primer análisis muestran que, si bien se identifica una característica estacional común entre ambas variables, observamos que la estacionalidad no viene explicada de forma significativa por la publicidad, sino que existen otras variables con mayor fuerza explicativa, como la temperatura, cuya correlación con el consumo de cerveza es muy elevada. Los datos, por otro lado, también confirman la necesidad de un estudio más completo de la evolución de las ventas de cerveza que nos permita corroborar o refutar, en su caso, los resultados anteriores.
Influencia de la publicidad en TV sobre el consumo de bebidas alcohólicas
Author: Javier Cervantes Aldana
Publisher:
ISBN:
Category : Alcoholism
Languages : es
Pages : 142
Book Description
Publisher:
ISBN:
Category : Alcoholism
Languages : es
Pages : 142
Book Description
Estudio sobre la publicidad y el consumo de cerveza
Author: José Luis Arceo Vacas
Publisher:
ISBN:
Category :
Languages : es
Pages : 60
Book Description
Publisher:
ISBN:
Category :
Languages : es
Pages : 60
Book Description
La persuasión publicitaria
Author: Antonio Lorenzo Repiso
Publisher:
ISBN:
Category :
Languages : en
Pages : 324
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 324
Book Description
Economics and Environmental Responsibility in the Global Beverage Industry
Author: Popescu, Cristina Raluca Gh.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 460
Book Description
As the world grapples with the pressing issue of natural resource depletion, the global beverage industry finds itself at a crossroads, thrust into the spotlight as a significant contributor to environmental challenges. The dire consequences of climate change and resource exhaustion necessitate a fundamental shift in the industry's practices. The alarming increase in plastic waste, water consumption, and carbon emissions associated with beverage production and distribution has prompted a profound reassessment of its impact on the planet. In this context of environmental urgency, Economics and Environmental Responsibility in the Global Beverage Industry dissects the challenges faced by the industry and offers viable solutions to steer it toward a more sustainable and responsible future. At its core, this book addresses the greatest challenges of the industry, navigating through the intersections of economic imperatives and environmental responsibility within the global beverage sector. Its primary objective is to provide an understanding of the issues confronting the industry, fueling critical study, reflection, and critique. By delving into the triple dimensions of economic, social, and environmental sustainability, the book aims to empower academics and industry practitioners alike with the knowledge needed to effect transformative change. Beyond being an academic exercise, it stands as a rallying call for a collective commitment to reshape the industry's trajectory.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 460
Book Description
As the world grapples with the pressing issue of natural resource depletion, the global beverage industry finds itself at a crossroads, thrust into the spotlight as a significant contributor to environmental challenges. The dire consequences of climate change and resource exhaustion necessitate a fundamental shift in the industry's practices. The alarming increase in plastic waste, water consumption, and carbon emissions associated with beverage production and distribution has prompted a profound reassessment of its impact on the planet. In this context of environmental urgency, Economics and Environmental Responsibility in the Global Beverage Industry dissects the challenges faced by the industry and offers viable solutions to steer it toward a more sustainable and responsible future. At its core, this book addresses the greatest challenges of the industry, navigating through the intersections of economic imperatives and environmental responsibility within the global beverage sector. Its primary objective is to provide an understanding of the issues confronting the industry, fueling critical study, reflection, and critique. By delving into the triple dimensions of economic, social, and environmental sustainability, the book aims to empower academics and industry practitioners alike with the knowledge needed to effect transformative change. Beyond being an academic exercise, it stands as a rallying call for a collective commitment to reshape the industry's trajectory.
Ensayo para determinar la influencia de la publicidad en el consumo
Author: Ventura Drets, M. D. ((M. Dolors))
Publisher:
ISBN:
Category :
Languages : es
Pages : 151
Book Description
Publisher:
ISBN:
Category :
Languages : es
Pages : 151
Book Description
Conference on drug addiction
Mayo Clinic 5 Steps to Controlling High Blood Pressure
Author: Sheldon G. Sheps
Publisher: Rosetta Books
ISBN: 0795347782
Category : Health & Fitness
Languages : en
Pages : 365
Book Description
How to play a vital role in your own health and longevity: A handbook from“one of the most reliable, respected health resources that Americans have” (Publishers Weekly). This easy-to-use guide will help you understand the many issues related to high blood pressure and assist you in preventing it, managing it, and making essential treatment decisions. · Learn which single factor you can do the most about when it comes to influencing your blood pressure. This one step may be all it takes to lower your blood pressure and keep it under control. · How losing as little as 10 pounds may reduce your blood pressure to a healthier level—includes practical help for maintaining a healthier weight. · Discover a great alternative that may lower your blood pressure just about as much as medications—without the expense of prescriptions. · Why your blood pressure goes down if you make your heart stronger—and dozens of tips to realize this goal. · How to manage your sodium intake. · Information about medications for when changes in lifestyle aren't enough and more
Publisher: Rosetta Books
ISBN: 0795347782
Category : Health & Fitness
Languages : en
Pages : 365
Book Description
How to play a vital role in your own health and longevity: A handbook from“one of the most reliable, respected health resources that Americans have” (Publishers Weekly). This easy-to-use guide will help you understand the many issues related to high blood pressure and assist you in preventing it, managing it, and making essential treatment decisions. · Learn which single factor you can do the most about when it comes to influencing your blood pressure. This one step may be all it takes to lower your blood pressure and keep it under control. · How losing as little as 10 pounds may reduce your blood pressure to a healthier level—includes practical help for maintaining a healthier weight. · Discover a great alternative that may lower your blood pressure just about as much as medications—without the expense of prescriptions. · Why your blood pressure goes down if you make your heart stronger—and dozens of tips to realize this goal. · How to manage your sodium intake. · Information about medications for when changes in lifestyle aren't enough and more
The RISC-V Reader
Author: David A. Patterson
Publisher:
ISBN: 9780999249109
Category : Assembly languages (Electronic computers)
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780999249109
Category : Assembly languages (Electronic computers)
Languages : en
Pages :
Book Description
Media and Information Literacy and Intercultural Dialogue
Author: Ulla Carlsson
Publisher:
ISBN: 9789186523640
Category : Information literacy
Languages : en
Pages : 0
Book Description
Publisher:
ISBN: 9789186523640
Category : Information literacy
Languages : en
Pages : 0
Book Description