Author: World Tourism Organization
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
This publication contains the conference proceedings of the first World Conference on Tourism Communications (TOURCOM), organised by the World Tourism Organization and held in Madrid, Spain in January 2004. The aim of the conference was to provide a forum for tourism industry officials from the private and public sectors to discuss the role of effective communications in promoting international tourism. Topics discussed include: the role of the media in tourism, the impact of the international terrorist attacks and crisis management communications, NTA/NTO communications budgets, successful promotional campaigns, branding of destinations, public relations and advertising, promotion and sales, new and digital media, cross-cultural communications, sustainable tourism and development.
Observations on International Tourism Communications
Author: World Tourism Organization
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
This publication contains the conference proceedings of the first World Conference on Tourism Communications (TOURCOM), organised by the World Tourism Organization and held in Madrid, Spain in January 2004. The aim of the conference was to provide a forum for tourism industry officials from the private and public sectors to discuss the role of effective communications in promoting international tourism. Topics discussed include: the role of the media in tourism, the impact of the international terrorist attacks and crisis management communications, NTA/NTO communications budgets, successful promotional campaigns, branding of destinations, public relations and advertising, promotion and sales, new and digital media, cross-cultural communications, sustainable tourism and development.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
This publication contains the conference proceedings of the first World Conference on Tourism Communications (TOURCOM), organised by the World Tourism Organization and held in Madrid, Spain in January 2004. The aim of the conference was to provide a forum for tourism industry officials from the private and public sectors to discuss the role of effective communications in promoting international tourism. Topics discussed include: the role of the media in tourism, the impact of the international terrorist attacks and crisis management communications, NTA/NTO communications budgets, successful promotional campaigns, branding of destinations, public relations and advertising, promotion and sales, new and digital media, cross-cultural communications, sustainable tourism and development.
Lonely Planet Finland
Author: Lonely Planet
Publisher:
ISBN: 9781742207179
Category : Travel
Languages : en
Pages : 312
Book Description
Lonely Planet Finland is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Get to the heart of Finland and begin your journey now!
Publisher:
ISBN: 9781742207179
Category : Travel
Languages : en
Pages : 312
Book Description
Lonely Planet Finland is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Get to the heart of Finland and begin your journey now!
Artificial Intelligence in Society
Author: OECD
Publisher: OECD Publishing
ISBN: 9264545190
Category :
Languages : en
Pages : 152
Book Description
The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.
Publisher: OECD Publishing
ISBN: 9264545190
Category :
Languages : en
Pages : 152
Book Description
The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.
Tourism and Water
Author: Stefan Gössling
Publisher: Channel View Publications
ISBN: 1845414993
Category : Business & Economics
Languages : en
Pages : 210
Book Description
This book provides a systematic and comprehensive guide to the current state of knowledge on tourism and water. It is the first book to thoroughly examine the interrelationships of tourism and water use based on global, regional and business perspectives. Its assessment of tourism's global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the water sustainability of tourism will be measured for years to come. In making a clear case for greater awareness and enhanced water management in the tourism sector, it is hoped that the book will contribute to the wise and sustainable use of this critical resource. The book is interdisciplinary in coverage and international in scope. It is designed as essential reading for not only students of tourism but also practitioners.
Publisher: Channel View Publications
ISBN: 1845414993
Category : Business & Economics
Languages : en
Pages : 210
Book Description
This book provides a systematic and comprehensive guide to the current state of knowledge on tourism and water. It is the first book to thoroughly examine the interrelationships of tourism and water use based on global, regional and business perspectives. Its assessment of tourism's global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the water sustainability of tourism will be measured for years to come. In making a clear case for greater awareness and enhanced water management in the tourism sector, it is hoped that the book will contribute to the wise and sustainable use of this critical resource. The book is interdisciplinary in coverage and international in scope. It is designed as essential reading for not only students of tourism but also practitioners.
Handbook on Tourism Destination Branding
Author:
Publisher: World Tourism Organization (Unwto)
ISBN: 9789284413119
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Publisher: World Tourism Organization (Unwto)
ISBN: 9789284413119
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Advances in Tourism, Technology and Systems
Author: António Abreu
Publisher: Springer
ISBN: 9789813342620
Category : Technology & Engineering
Languages : en
Pages : 639
Book Description
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Publisher: Springer
ISBN: 9789813342620
Category : Technology & Engineering
Languages : en
Pages : 639
Book Description
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
LEV
Author:
Publisher:
ISBN:
Category : Catalogs, Publishers'
Languages : es
Pages : 2142
Book Description
Publisher:
ISBN:
Category : Catalogs, Publishers'
Languages : es
Pages : 2142
Book Description
A Frequency Dictionary of Spanish
Author: Mark Davies
Publisher: Routledge
ISBN: 1134874537
Category : Foreign Language Study
Languages : en
Pages : 1457
Book Description
A Frequency Dictionary of Spanish has been fully revised and updated, including over 500 new entries, making it an invaluable resource for students of Spanish. Based on a new web-based corpus containing more than 2 billion words collected from 21 Spanish-speaking countries, the second edition of A Frequency Dictionary of Spanish provides the most expansive and up-to-date guidelines on Spanish vocabulary. Each entry is accompanied with an illustrative example and full English translation. The Dictionary provides a rich resource for language teaching and curriculum design, while a separate CD version provides the full text in a tab-delimited format ideally suited for use by corpus and computational linguistics. With entries arranged both by frequency and alphabetically, A Frequency Dictionary of Spanish enables students of all levels to get the most out of their study of vocabulary in an engaging and efficient way.
Publisher: Routledge
ISBN: 1134874537
Category : Foreign Language Study
Languages : en
Pages : 1457
Book Description
A Frequency Dictionary of Spanish has been fully revised and updated, including over 500 new entries, making it an invaluable resource for students of Spanish. Based on a new web-based corpus containing more than 2 billion words collected from 21 Spanish-speaking countries, the second edition of A Frequency Dictionary of Spanish provides the most expansive and up-to-date guidelines on Spanish vocabulary. Each entry is accompanied with an illustrative example and full English translation. The Dictionary provides a rich resource for language teaching and curriculum design, while a separate CD version provides the full text in a tab-delimited format ideally suited for use by corpus and computational linguistics. With entries arranged both by frequency and alphabetically, A Frequency Dictionary of Spanish enables students of all levels to get the most out of their study of vocabulary in an engaging and efficient way.
The American Dance Band Discography 1917-1942: Arthur Lange to Bob Zurke
Author: Brian Rust
Publisher:
ISBN:
Category : Dance orchestra music
Languages : en
Pages : 1072
Book Description
Publisher:
ISBN:
Category : Dance orchestra music
Languages : en
Pages : 1072
Book Description
Carlos Fuentes, Mexico, and Modernity
Author: Maarten Van Delden
Publisher: Vanderbilt University Press
ISBN: 9780826513458
Category : History
Languages : en
Pages : 276
Book Description
In Carlos Fuentes, Mexico, and Modernity, Maarten van Delden argues that there is a fundamental paradox at the heart of Fuentes's vision of Mexico and in his role as novelist and critic in putting forth that vision. This paradox hinges on the tension between national identity and modernity. A significant internal conflict emerges in Fuentes's work from his attempt to stake out two different positions for himself, as experimental novelist and as politically engaged and responsible intellectual. Drawing from the fiction, literary essays, and political journalism, van Delden places these tensions in Fuentes's work in relation to the larger debates about modernity and postmodernity in Latin America. He concludes that Fuentes is fundamentally a modernist writer, in spite of the fact that he occasionally gravitates toward the postmodernist position in literature and politics. Van Delden's thorough command of the subject matter, his innovative and sometimes iconoclastic conclusions, and his clear and engaging writing style make this study more than just an interpretation of Fuentes's work. Carlos Fuentes, Mexico, and Modernity offers nothing less than a comprehensive analysis of Fuentes's work. Carlos Fuentes, Mexico, and Modernity offers nothing less than a comprehensive analysis of Fuentes's intellectual development in the context of modern Mexican political and cultural life.
Publisher: Vanderbilt University Press
ISBN: 9780826513458
Category : History
Languages : en
Pages : 276
Book Description
In Carlos Fuentes, Mexico, and Modernity, Maarten van Delden argues that there is a fundamental paradox at the heart of Fuentes's vision of Mexico and in his role as novelist and critic in putting forth that vision. This paradox hinges on the tension between national identity and modernity. A significant internal conflict emerges in Fuentes's work from his attempt to stake out two different positions for himself, as experimental novelist and as politically engaged and responsible intellectual. Drawing from the fiction, literary essays, and political journalism, van Delden places these tensions in Fuentes's work in relation to the larger debates about modernity and postmodernity in Latin America. He concludes that Fuentes is fundamentally a modernist writer, in spite of the fact that he occasionally gravitates toward the postmodernist position in literature and politics. Van Delden's thorough command of the subject matter, his innovative and sometimes iconoclastic conclusions, and his clear and engaging writing style make this study more than just an interpretation of Fuentes's work. Carlos Fuentes, Mexico, and Modernity offers nothing less than a comprehensive analysis of Fuentes's work. Carlos Fuentes, Mexico, and Modernity offers nothing less than a comprehensive analysis of Fuentes's intellectual development in the context of modern Mexican political and cultural life.