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Author: Michael J. Silverstein Publisher: Penguin ISBN: 1101218371 Category : Business & Economics Languages : en Pages : 300
Book Description
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
Author: Michael J. Silverstein Publisher: Penguin ISBN: 1101218371 Category : Business & Economics Languages : en Pages : 300
Book Description
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
Author: Anna De Fina Publisher: John Benjamins Publishing ISBN: 902729612X Category : Language Arts & Disciplines Languages : en Pages : 268
Book Description
This volume presents both an analysis of how identities are built, represented and negotiated in narrative, as well as a theoretical reflection on the links between narrative discourse and identity construction. The data for the book are Mexican immigrants' personal experience narratives and chronicles of their border crossings into the United States. Embracing a view of identity as a construct firmly grounded in discourse and interaction, the author examines and illustrates the multiple threads that connect the local expression and negotiation of identity to the wider social contexts that frame the experience of migration, from material conditions of life in the United States to mainstream discourses about race and color. The analysis reveals how identities emerge in discourse through the interplay of different levels of expression, from implicit adherence to narrative styles and ways of telling, to explicit negotiation of membership categories.
Author: Ann S. Epstein Publisher: Conran Octopus ISBN: 9781938113062 Category : Education Languages : en Pages : 284
Book Description
Young children and teachers both have active roles in the learning processHow do preschoolers learn and develop? What are the best ways to support learning in the early years? This revised edition of The Intentional Teacher guides teachers to balance both child-guided and adult-guided learning experiences that build on children's interests and focus on what they need to learn to be successful in school and in life.This edition offers new chapters on science, social studies, and approaches to learning. Also included is updated, expanded information on social and emotional development, physical development and health, language and literacy, mathenatics, and the creative arts. In each chapter are many practical teaching strategies that are illustrated with classroom-based anecdotes.The Intentional Teacher encourages readers to- Reflect on their principles and practices- Broaden their thinking about appropriate early curriculum content and instructional methods- Discover specific ideas and teaching strategies for interacting with children in key subject areasIntentional teaching does not happen by chance. This book will help teachers apply their knowledge of children and of content to make thoughtful, intentional use of both child-guided and adult-guided experiences.
Author: William T. Vollmann Publisher: Penguin ISBN: 1101221569 Category : Fiction Languages : en Pages : 801
Book Description
A rich, haunting novel of street life in San Francisco’s Mission District, from the National Book Award-winning author of Europe Central In The Royal Family, William T. Vollmann uses the story of two brothers to construct a haunting series of parallels between the lives of the dispossessed and the anxious middle class. Henry Tyler is a failing private detective in San Francisco. When the love of his life, Irene--who happens to be married to his brother John, an ambitious contract lawyer--commits suicide, he clings despairingly to her ghost. Struggling to turn his grief into something precious, Henry enters into a new life of nightmare beauty and degradation as he attempts to track down the legendary Queen of the Prostitutes. Crafted out of language by turns eloquent, humorous, sensual, and obscene, and full of vividly rendered depictions of low-life bars, office politics, and hobo camps, here are Vollmann's familiar but ever surprising characters--the seekers, the vigilantes, the hypocrites, the sex workers. He has woven their stories into a vivid and unforgettable novel about the eerie paradoxes of possession and loss.
Author: Richard Wiseman Publisher: Basic Books ISBN: 0465010296 Category : Psychology Languages : en Pages : 338
Book Description
For over twenty years, psychologist Professor Richard Wiseman has examined the quirky science of everyday life. In Quirkology , he navigates the backwaters of human behavior, discovering the tell-tale signs that give away a liar, the secret science behind speed-dating and personal ads, and what a person's sense of humor reveals about the innermost workings of their mind- all along paying tribute to others who have carried out similarly weird and wonderful work. Wiseman's research has involved secretly observing people as they go about their daily business, conducting unusual experiments in art exhibitions and music concerts, and even staging fake sainces in allegedly haunted buildings. With thousands of research subjects from all over the world, including enamored couples, unwitting pedestrians, and guileless dinner guests, Wiseman presents a fun, clever, and unexpected picture of the human mind.
Author: Dan Miller Publisher: B&H Publishing Group ISBN: 1433669331 Category : Career development Languages : en Pages : 242
Book Description
Practical instructions from leading vocational thinker Miller reveal how to approach work as more than just a paycheck, but as part of the calling God has placed on each life.
Author: Rodolfo Stavenhagen Publisher: Springer Science & Business Media ISBN: 3642341446 Category : Law Languages : en Pages : 162
Book Description
This is the second part of a trilogy published in the Springer Briefs on Pioneers in Science and Practice on the occasion of the 80th birthday of Rodolfo Stavenhagen, a distinguished Mexican sociologist and professor emeritus of El Colegio de Mexico. Rodolfo Stavenhagen wrote this collection of six essays on The Emergence of Indigenous Peoples between 1965 and 2009. These widely discussed classic texts address: Classes, Colonialism and Acculturation (1965); Indigenous Peoples: An Introduction (2009); The Return of the Native: The Indigenous Challenge in Latin America (2002); Indigenous Peoples in Comparative Perspective (2004); Mexico’s Unfinished Symphony: The Zapatista Movement (2000); and Struggle and Resistance: Mexico’s Indians in Transition (2006). This volume discusses the emergence of indigenous peoples as new social and political actors at the national and international level. These texts deal with human rights, especially during the years he the author served as United Nations special rapporteur on the rights of indigenous peoples.
Author: Dámaris Romero-González Publisher: Imprensa da Universidade de Coimbra / Coimbra University Press ISBN: 9892617630 Category : Literary Collections Languages : en Pages : 304
Book Description
The monograph deals with the topic of ghosts in universal literature from a polyhedral perspective, making use of different perspectives, all of which highlight the resilience of these figures from the very beginning of literature up to the present day. Therefore, the aim of this volume is to focus on how ghosts have been translated and transformed over the years within literature written in the following languages: Classical Greek and Latin, Spanish, Italian, and English.
Author: Michael J. Silverstein
Author: Michael J. Silverstein
Author: Anna De Fina
Author: Ann S. Epstein
Author: William T. Vollmann
Author: Richard Wiseman
Author: Dan Miller
Author: Vicente Fox
Author: United States. Bureau of Labor Statistics
Author: Rodolfo Stavenhagen
Author: Dámaris Romero-González