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Author: prof. Joanna Paliszkiewicz Publisher: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie ISBN: 8375839507 Category : Business & Economics Languages : en Pages : 270
Book Description
This fifteen-chapter monograph edited by Joanna Paliszkiewicz is an interesting read that focuses on light to moderate topics in the areas of management and information technology. The topics are from cryptocurrencies and their online exchanges in Poland to using the concept of blockchain in agribusiness, using virtual reality, creating knowledge and innovation in family businesses, the importance of social media in education, risk analysis, security and forensic science, and effective communication in enterprises. The monograph continues with topics of CRM/ERP implementation in SMEs in Poland, big data/agri-food industry and innovative solution for knowledge management, the impact of digital technologies on competences, digitization in agriculture, and the impact of merchandising on consumer behaviour. Although there is little connection in terms of reading structure form one chapter to the next, each chapter uniquely stands alone to offer insights into the topic it examines in a very simple and understandable manner.
Author: prof. Joanna Paliszkiewicz Publisher: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie ISBN: 8375839507 Category : Business & Economics Languages : en Pages : 270
Book Description
This fifteen-chapter monograph edited by Joanna Paliszkiewicz is an interesting read that focuses on light to moderate topics in the areas of management and information technology. The topics are from cryptocurrencies and their online exchanges in Poland to using the concept of blockchain in agribusiness, using virtual reality, creating knowledge and innovation in family businesses, the importance of social media in education, risk analysis, security and forensic science, and effective communication in enterprises. The monograph continues with topics of CRM/ERP implementation in SMEs in Poland, big data/agri-food industry and innovative solution for knowledge management, the impact of digital technologies on competences, digitization in agriculture, and the impact of merchandising on consumer behaviour. Although there is little connection in terms of reading structure form one chapter to the next, each chapter uniquely stands alone to offer insights into the topic it examines in a very simple and understandable manner.
Author: GÓMEZ DÍAZ, Mª DEL CARMEN Publisher: Ediciones Paraninfo, S.A. ISBN: 8428338485 Category : Reference Languages : es Pages : 150
Book Description
Dinamizar es añadir dinamismo a una actividad, hacer que algo empiece a funcionar y a cobrar más importancia. En definitiva, es todo aquello que hace que la mercancía sea más sugerente para la venta y que logra que los productos se vendan. Con este libro aprenderemos a determinar los recursos y elementos de animación y decoración habituales en los pequeños comercios, y a aplicar técnicas de distribución interna de la superficie organizando la exposición según los distintos tipos de productos. Asimismo, veremos cómo establecer acciones promocionales en el punto de venta y de qué manera elaborar carteles que animen el consumo y nos ayuden a fidelizar clientes. Cada capítulo se complementa con actividades prácticas y de autoevaluación, cuyas soluciones están disponibles en www.paraninfo.es. Los contenidos se corresponden con los de la UF 2383 Dinamización del punto de venta en el pequeño comercio, incardinada en el MF 2105_2 Organización y animación del pequeño comercio, perteneciente al certificado de profesionalidad COMT0112 Actividades de gestión del pequeño comercio regulado por el RD 614/2013, de 2 de agosto, y modificado por el RD 982/2013, de 13 de diciembre.
Author: Arturo López Marchena Publisher: Editorial Elearning, S.L. ISBN: Category : Languages : es Pages : 406
Book Description
La finalidad de esta Unidad Formativa es enseñar a distribuir el equipamiento comercial y el surtido de productos para optimizar la superficie de venta disponible, organizando la exposición de los productos y su reposición en función de sus características. También a determinar los elementos externos y escaparate de la tienda combinando los criterios comerciales e imagen de la tienda, animar y decorar la tienda, así como organizar y realizar acciones promocionales y la publicidad en el punto de venta. Para ello, en primer lugar se estudiará la psicología de la venta en el pequeño comercio, la organización interior del punto de venta y la distribución de productos en el pequeño comercio. Por último se analizarán las acciones promocionales en el punto de venta y la señalética y cartelística comercial.
Author: bob Mckercher Publisher: Routledge ISBN: 1136615148 Category : Business & Economics Languages : en Pages : 274
Book Description
Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.
Author: Allan Afuah Publisher: ISBN: 9780195142310 Category : Corporations Languages : en Pages : 224
Book Description
Drawing on both his professional and academic experience, Allan Afuah creates a framework to encompass the basic questions of the who, what, when, where and why of innovation, in order to illustrate the best-practice approaches which can maximise the financial benefits of innovation. Research is incorporated from a variety of academic disciplines including economics, organization theory, general management, marketing and strategic management.
Author: Tim Futing Liao Publisher: SAGE ISBN: 9780803949997 Category : Mathematics Languages : en Pages : 100
Book Description
What is the probability that something will occur, and how is that probability altered by a change in an independent variable? To answer these questions, Tim Futing Liao introduces a systematic way of interpreting commonly used probability models. Since much of what social scientists study is measured in noncontinuous ways and, therefore, cannot be analyzed using a classical regression model, it becomes necessary to model the likelihood that an event will occur. This book explores these models first by reviewing each probability model and then by presenting a systematic way for interpreting the results from each.
Author: Marie-Theres Albert Publisher: Walter de Gruyter ISBN: 311030838X Category : Art Languages : de Pages : 212
Book Description
The publication is the first in a new series on existing and innovative paradigms in Heritage Studies. The series aims at systematising and developing the academic discourse on heritage, which has yielded a wealth and breadth of contributions over the past few years. The publication offers its own emphasis by developing heritage studies with a perspective towards and as a contribution to human development. It thus offers a vision for the construction and establishment of a new discipline. The academic mainsprings and research interests of this repositioning of heritage studies as an academic discipline are discussed by internationally renowned thinkers and heritage practitioners. The publication thus establishes first important points for discussion. Central to this publication are questions concerning the sustainable protection and use of heritage, focussing on the world cultural heritage and intangible cultural heritage, but equally questions on the relation of heritage and memory and how these could mutually enrich our understanding of heritage.
Author: Juan de Dios Marín Peñas Publisher: Ideaspropias Editorial ISBN: 8498395755 Category : Business & Economics Languages : es Pages : 32
Book Description
La disposición del mobiliario dentro de un establecimiento o la ubicación en un lugar concreto del lineal, entre otros, son factores que pueden determinar la presentación visual de un producto y, en consecuencia, la evolución de las ventas del mismo. En este libro, publicado por Ideaspropias Editorial, se abordan distintas posibilidades para organizar y dinamizar el punto de venta teniendo en cuenta elementos como el mobiliario, la cartelería o el empaquetado de los productos según la época y la campaña comercial. El objetivo principal es optimizar y rentabilizar el espacio comercial desde distintos puntos de vista, tanto visual como económicamente. El lector de este manual adquirirá competencias para la gestión de un punto de venta en aspectos como la distribución del mobiliario, la animación de zonas con poca circulación de la clientela o la adecuación del envoltorio del producto según la promoción que se quiera llevar a cabo.
Author: Dànielle Nicole DeVoss Publisher: Peter Lang Incorporated, International Academic Publishers ISBN: 9781433125614 Category : Copyright Languages : en Pages : 0
Book Description
The symbols, signs, and traces of copyright and related intellectual property laws that appear on everyday texts, objects, and artifacts have multiplied exponentially over the past 15 years. Digital spaces have revolutionized access to content and transformed the ways in which content is porous and malleable. In this volume, contributors focus on copyright as it relates to culture. The editors argue that what «counts» as property must be understood as shifting terrain deeply influenced by historical, economic, cultural, religious, and digital perspectives. Key themes addressed include issues of how: - Culture is framed, defined, and/or identified in conversations about intellectual property; - The humanities and other related disciplines are implicated in intellectual property issues; - The humanities will continue to rub up against copyright (e.g., issues of authorship, authorial agency, ownership of texts); - Different cultures and bodies of literature approach intellectual property, and how competing dynasties and marginalized voices exist beyond the dominant U.S. copyright paradigm. Offering a transnational and interdisciplinary perspective, Cultures of Copyright offers readers - scholars, researchers, practitioners, theorists, and others - key considerations to contemplate in terms of how we understand copyright's past and how we chart its futures.
Author: Clara Rodríguez del Castillo Dávila Ponce de León Publisher: EDITORIAL CEP ISBN: 8468180068 Category : Retail trade Languages : es Pages : 205
Book Description
Dinamización del punto de venta en el pequeño comercio (UF2383) es una de las Unidades Formativas del módulo "Organización y animación del pequeño comercio (MF2105_2)". Este módulo está incluido en el Certificado de Profesionalidad "Actividades de gestión del pequeño comercio (COMT0112)", publicado en los Reales Decretos 614/2013 y 982/2013. Este manual sigue fielmente el índice de contenidos publicado en el Real Decreto que lo regula. Se trata de un material dirigido a favorecer el aprendizaje teórico-práctico que resultará de gran utilidad para la impartición de los cursos organizados por el centro acreditado. Los contenidos se han desarrollado siguiendo esta estructura: • Ficha técnica • Objetivos generales y específicos • Desarrollo teórico • Ejercicios prácticos con soluciones • Resumen por tema • Glosario de términos • Bibliografía / Referencias legislativas
Author: prof. Joanna Paliszkiewicz
Author: prof. Joanna Paliszkiewicz
Author: GÓMEZ DÍAZ, Mª DEL CARMEN
Author: Arturo López Marchena
Author: bob Mckercher
Author: Allan Afuah
Author: Tim Futing Liao
Author: Marie-Theres Albert
Author: Juan de Dios Marín Peñas 
Author: Dànielle Nicole DeVoss
Author: Clara Rodríguez del Castillo Dávila Ponce de León